Introducing Our DS Product Lines

Helping stations win their local markets with Content & Distribution, Revenue & Marketing, Analytics, Editorial, and Preferred Partner products and services.

At Digital Services, we know a lot about radio — hey, even though we’re digital, we’re still National Public Radio — but we don’t know as much as we’d like about day-to-day operations inside the offices of NPR Member stations. We partner with stations on goals. We train stations how to use our products. We talk with stations about challenges. But not many of us have a deep understanding of what it’s like for the people who work at a station and use our products.

So we decided to do something about it.

In July, the Station Analytics team started an on-going investigation into the long-term site interaction trends that correlate with higher levels of site engagement and donation. Recently we shifted our focus from donors to repeat users of our sites with the goal of better understanding our loyal audience. Here's what we were able to learn about visitors who come to our sites more than once. 

By now you may have heard the news about an exciting collaboration amongst public media partners to develop new guidelines for tracking podcast audience metrics. Below is a bit of background information, details on how the new guidelines are being incorporated into the on-demand audio dashboards in the NPR DS Station Analytics System, and what the change may mean for your own podcasting stats.

New Public Radio Podcast Measurement Guidelines

In July, the Station Analytics team started an on-going investigation into the long-term site interaction trends that correlate with higher levels of site engagement and donation. This project uses Google’s BigQuery tool to load granular Google Analytics data starting from April of 2014 and building into the future. This tool allows us to analyze user data across longer periods of time than what is currently available in the Google Analytics interface and to perform more complicated custom calculations.

Last week, we sent out an email about some new requirements from Apple for iOS apps concerning IPv6 networking. This post will provide information about how these upcoming changes affect you and your station.

SoundExchange agreement extended through 2020

Jan 22, 2016

We are pleased to announce that the Corporation for Public Broadcasting and NPR have reached an agreement with SoundExchange that will continue to allow public broadcasters to stream (music) sound recordings over the Internet for five years starting on January 1, 2016, when the current agreement expires.

On the December Station Analytics Insights call we talked about our recent upgrade to the newest version of Google Analytics, Universal Analytics.  One of the key benefits of the transition was the ability to store additional data in Custom Dimensions.  Custom dimensions are used to collect and analyze data that isn’t automatically tracked by Google Analytics and they replace Custom Variables that were used in the previous version of the tracking code. This new information will allow us to answer lots of interesting questions - on the webinar we walked through the following examples:

NPR Digital Services is excited to announce that on Friday, December 18th, we upgraded our help center and ticket submission form to Salesforce’s Desk.com.

We wanted to share with you an experiment that Facebook is introducing today that brings audio previews to Facebook posts. Arising from our ongoing conversations with Facebook, NPR agreed to partner on this experiment as we believe it fits within our overall digital strategy of reaching new audiences, increasing engagement, and ensuring connection back to Member Stations.

Below is information on recent updates made to the NPR DS Marketing Forms and the Salesforce Marketing Cloud email marketing service.

MARKETING FORMS
 
Universal Analytics Update

On October 27th, we updated all sites to include a new tracking code within the Marketing Forms pages to support the NPRDS Station Analytics System’s move to Universal Analytics on December 1st.

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We are here to help!

Our Help Center contains links to product FAQs, training videos and a link to our support form.

Latest from Digital Services

Coming Soon: Community Calendar, Replacing Public Interactive Events

Starting this winter, we’ll be releasing a new set of features for creating, listing, and promoting community events within Core Publisher.
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NPR DS gathers & coordinates SoundExchange royalty reporting for entities covered under CPB and SoundExchange agreement through 2020.