Introducing Our DS Product Lines

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This post is part of an ongoing series about new tools in NPR One. If you've missed any of our recent posts, catch-up on the latest updates: Making NPR One more localLaying the foundation: your Station Page in NPR One, Seeing and hearing your top podcasts more often.

“Differentiating between all our shows vs. true podcasts is very promising. We look forward to seeing how users react to determine how and how often we curate” 
– Emily Alfin Johnson, VPR 

Our goal with the explore tool and for NPR One more generally, is to encourage listeners to sample shows so that we can determine what they like, and deliver more often. These positive listening experiences lead to more frequent returns and longer sessions.

"As a smaller station, I appreciate prominent station branding so listeners can get to know us better” – Rachel Hubbard, KOSU

Your Station Page should do just that: allow listeners to get familiar with your station, or dive deeper into your brand and content.  

It starts with your logo, display name and tagline. As listeners scroll down the page, they can quickly access a your top content or live stream of your station on NPR.org.  

Making NPR One more local

Jan 12, 2017

As we've discussed in this forum and at the Super-Regional meeting in November, a key aspiration of the NPR-Member station compact is to create a stronger digital network. This goal is built around the strategic imperative that NPR and stations can forge a more coherent audience experience, deepen engagement, gather richer data and drive revenue by working together to build, feed and promote a common set of digital platforms and services.  
 

In an average week, 2.4 million people listen to public radio via NPR stations' live digital streams. Even though that number had been growing steadily over the years, it plateaued in 2014-2015, making us all wonder whether big growth in digital listening was only going to be about podcasts from now on.

When we first announced the launch of Marketing Forms three years ago, we worked with our Member stations to identify two key areas for improving our customized software: donation recurring payment data and pledge drive reporting.

Now that stations have over a year’s worth of live experience working the product, it’s time to evaluate the progress we’ve made and what future development would be most effective.

2016 in Review:

Since we last spoke about the HTTPS transition across the NPR network, we’ve been hard at work preparing NPR systems for this migration, as well as working to outline and ease this transition for all of our Member stations.

Before you get to work for your next pledge drive, make sure your reviewing all the latest Marketing Forms updates for better reporting and measurement. 

Here's a peek into the latest updates to Marketing Forms to help you make your next pledge drive your best yet:

As a follow up to our spring post about the NPR’s *API work, it’s time to talk more about our progress, goals and methodologies, and how this new content API will impact your work.

As we’ve worked to develop and improve Member Station presence across all NPR platforms, two important considerations have guided our decision-making: what value will this have for both stations and end users, and what impact will it have on station workflow?

Today, we’re launching new logic in StationConnect designed to make your workflow much more efficient, ease the burden of updates, present your brand more consistently, and further foster strong relationships between your listeners and your station.

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Read the Latest from Digital Services

Now launching: New StationConnect logic for more consistent branding and workflow improvements

As we’ve worked to develop and improve Member Station presence across all NPR platforms, two important considerations have guided our decision-making: what value will this have for both stations and end users, and what impact will it have on station workflow? Today, we’re launching new logic in StationConnect designed to make your workflow much more efficient, ease the burden of updates, present your brand more consistently, and further foster strong relationships between your listeners and...

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Measuring your audience and engagement: Updates from Analytics team

Last week was our monthly analytics webinar, where we gather together the top insights across the system on both audience and engagement. As you might expect, election coverage was a big focus for the system this month, and we broke down audience consumption of election coverage, as well as its impact on retention rate. And the results are significant: politics and election coverage had more than double the one-week retention rate of the previous 12 weeks. We also launched two big features to...

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5 things your editorial team can learn from NPR One data



When I was programming a station, anytime a big news event caused a listening spike, I’d think about what I could do to keep those new listeners. This election has resulted in a big influx of new listeners to both NPR One and your terrestrial signal. Now we need to keep them.

I’ve always believed focusing on the basics is the place to start. You know, the ‘make everything you do as good as it can possibly be’ thing. The data from NPR One provides a good clue into...

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NPR DS gathers & coordinates SoundExchange royalty reporting for entities covered under CPB and SoundExchange agreement through 2020.