Introducing Our DS Product Lines

Helping stations win their local markets with Content & Distribution, Revenue & Marketing, Analytics, Editorial, and Preferred Partner products and services.

When we first announced the launch of Marketing Forms three years ago, we worked with our Member stations to identify two key areas for improving our customized software: donation recurring payment data and pledge drive reporting.

Now that stations have over a year’s worth of live experience working the product, it’s time to evaluate the progress we’ve made and what future development would be most effective.

2016 in Review:

Since we last spoke about the HTTPS transition across the NPR network, we’ve been hard at work preparing NPR systems for this migration, as well as working to outline and ease this transition for all of our Member stations.

Before you get to work for your next pledge drive, make sure your reviewing all the latest Marketing Forms updates for better reporting and measurement. 

Here's a peek into the latest updates to Marketing Forms to help you make your next pledge drive your best yet:

As a follow up to our spring post about the NPR’s *API work, it’s time to talk more about our progress, goals and methodologies, and how this new content API will impact your work.

As we’ve worked to develop and improve Member Station presence across all NPR platforms, two important considerations have guided our decision-making: what value will this have for both stations and end users, and what impact will it have on station workflow?

Today, we’re launching new logic in StationConnect designed to make your workflow much more efficient, ease the burden of updates, present your brand more consistently, and further foster strong relationships between your listeners and your station.

Recent trends have decisively shown that more and more traffic comes in through the story page. We’re finding that your first interaction with a user is on your post page; it is important that to create an engaged audience, we must improve the user experience on the post pages.

At this year’s Worldwide Developers Conference (WWDC), Apple announced that they will soon require all apps to pull their content through HTTPS links, and by 2017, will no longer support apps that fail to do so.

This election has resulted in record-breaking audience both for NPR and member stations. For the past few months, our Analytics Service has been taking a look at who is visiting member station websites, and what we can learn to increase both depth and frequency of visits. 

For a complete picture of your election demographic, including recommendations for retaining this audience, visit NPRStations.org to view our monthly analytics webinar

When I was programming a station, anytime a big news event caused a listening spike, I’d think about what I could do to keep those new listeners. This election has resulted in a big influx of new listeners to both NPR One and your terrestrial signal. Now we need to keep them.

We know that strong digital strategies rely on sustained user engagement. We also know that promoting and exploring user engagement is a topic that's always on your minds, as it is ours. User engagement means not only pages per visitor, but measuring how that visitor interacts and engages with the story. 

One way this intersects with broader distribution of stories is via social sharing. After researching and exploring how to promote social sharing, we've developed new social buttons on post pages that we hope will encourage visitors to your stories to share them with friends. 

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Read the Latest from Digital Services

Now launching: New StationConnect logic for more consistent branding and workflow improvements

As we’ve worked to develop and improve Member Station presence across all NPR platforms, two important considerations have guided our decision-making: what value will this have for both stations and end users, and what impact will it have on station workflow? Today, we’re launching new logic in StationConnect designed to make your workflow much more efficient, ease the burden of updates, present your brand more consistently, and further foster strong relationships between your listeners and...

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Measuring your audience and engagement: Updates from Analytics team

Last week was our monthly analytics webinar, where we gather together the top insights across the system on both audience and engagement. As you might expect, election coverage was a big focus for the system this month, and we broke down audience consumption of election coverage, as well as its impact on retention rate. And the results are significant: politics and election coverage had more than double the one-week retention rate of the previous 12 weeks. We also launched two big features to...

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4 Lessons I Learned on Creating Podcasts as Managing Editor of NPR One

As more and more people create podcasts, there’s a lot of competition for people’s ears. But, there’s a reason so many public radio producers are finding success in the podcasting space - we know how to tell a good story! Platforms like NPR One also help provide clues and recommendations for how you can hook your potential podcast audience. Start strong. We can’t understate how important the start of a podcast is. NPR One’s Innovation Accountant Nick DePrey examined the data and found a...

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NPR DS gathers & coordinates SoundExchange royalty reporting for entities covered under CPB and SoundExchange agreement through 2020.