This preview of the report released today by Edison Research caught my attention:

This year, we are reporting that the weekly usage of Internet radio (which includes both the online streams of terrestrial broadcasters and streams from pure-play streamers such as Pandora) has increased from 22% of Americans 12+ in 2011 to 29% in 2012 – a jump of over 30%. This is a number that we are accustomed to seeing grow bit by bit each year, but this is the largest year-over-year increase we’ve seen since we began tracking this stat in 1998. http://ow.ly/ac5z0

Why Mobile Web Matters

Apr 5, 2012
Flickr: Leeks

For many public media stations, mobile means one thing: apps. We all know mobile is important, and many stations have launched successful mobile apps that engage your audience with audio, news, and more.

But here’s the truth: If your app is the only component of your mobile strategy, you’re missing the boat. Mobile-optimized web pages are rapidly becoming the most important way to grow your online audience.

That’s why at NPR Digital Services we are currently working on a prototype of a mobile-optimized site for stations, which we showed off at the iMA conference last month.

Recognizing Our Opportunity in Digital Media

Apr 4, 2012

The first week at a new job is always a mix of excitement and confusion. It’s a quiz, really. How many new logins can you remember? How many new names and faces? Is this the way to the bathroom or the supply closet? Add to that a new city, new apartment, (same cats), and altered habits.

It’s fun but it’s wrenching. So after all that, why do any of us pack up our things and start over again? Well, we do it because of opportunity. We have the chance to use the skills we gained in our previous jobs and apply them to a new challenge.

Recognizing Our Opportunity in Digital Media

Apr 4, 2012

The first week at a new job is always a mix of excitement and confusion. It’s a quiz, really. How many new logins can you remember? How many new names and faces? Is this the way to the bathroom or the supply closet? Add to that a new city, new apartment, (same cats), and altered habits.

It’s fun but it’s wrenching. So after all that, why do any of us pack up our things and start over again? Well, we do it because of opportunity. We have the chance to use the skills we gained in our previous jobs and apply them to a new challenge.

Writing for the Web [VIDEO]

Apr 3, 2012

You can find the recorded webinars from the following web writing sessions below: 

(Re)Introduction to Webcast Metrics

Apr 2, 2012

Later this month Arbitron and Edison Research will release their annual Infinite Dial study, in which they find that the weekly usage of Internet radio (which includes online streams of terrestrial broadcasts) among Americans 12 and over increased by more than 30% from 2011 to 2012. It's the biggest increase since they started tracking that statistic in 1998, which begs the question: Do you know how many people listen to your station's stream(s)?

Lots of Buzz Around NPR's Local Partnerships

Mar 23, 2012

A piece by Harvard's Nieman Journalism Lab highlights how NPR Digital Services and NPR.org are experimenting through partnerships with member stations. The story references two recent projects -- our experiment with KPLU to geotarget content on NPR's Facebook page and a new test that displays local headlines of 13 member stations on the NPR.org home page.

During pledge week at stations all across the country, every boy's and girl's fancy turns to one thing: Show me the money. Teams focus on the best ways to drive awareness (and conversion), and we wonder how to best use our web site as part of the package. So we try everything: 300x250 ads, big banners, lightboxes, interstitial pages, and more.

But here's the question: What actually works? Which of these online formats actually drive increased conversion rate and pledge amount? And do the intrusive ad formats negatively affect user engagement -- do they annoy people so much that it discourages them from using the site?

We decided to run a test and find out.

Have you upgraded to Facebook Timeline yet for your station or show pages? As of March 30, every page on Facebook will be automatically moved over to the Timeline format.

Experiment Geotargets Member Station Headlines on NPR.org Home Page

Mar 20, 2012

If you visit NPR.org today you might notice something different -- local news headlines on the home page. What you are seeing is an experiment that aims to build awareness of Member station's local news efforts through the placement of localized headlines on NPR.org and through engagement with Facebook. The test launched this morning and will run over the next four weeks.

Pages

We are here to help!

Our Help Center contains links to product FAQs, training videos and a link to our support form.

Read the Latest from Digital Services

Now launching: New StationConnect logic for more consistent branding and workflow improvements

As we’ve worked to develop and improve Member Station presence across all NPR platforms, two important considerations have guided our decision-making: what value will this have for both stations and end users, and what impact will it have on station workflow? Today, we’re launching new logic in StationConnect designed to make your workflow much more efficient, ease the burden of updates, present your brand more consistently, and further foster strong relationships between your listeners and...

Read More

Measuring your audience and engagement: Updates from Analytics team

Last week was our monthly analytics webinar, where we gather together the top insights across the system on both audience and engagement. As you might expect, election coverage was a big focus for the system this month, and we broke down audience consumption of election coverage, as well as its impact on retention rate. And the results are significant: politics and election coverage had more than double the one-week retention rate of the previous 12 weeks. We also launched two big features to...

Read More

4 Lessons I Learned on Creating Podcasts as Managing Editor of NPR One

As more and more people create podcasts, there’s a lot of competition for people’s ears. But, there’s a reason so many public radio producers are finding success in the podcasting space - we know how to tell a good story! Platforms like NPR One also help provide clues and recommendations for how you can hook your potential podcast audience. Start strong. We can’t understate how important the start of a podcast is. NPR One’s Innovation Accountant Nick DePrey examined the data and found a...

Read More

NPR DS gathers & coordinates SoundExchange royalty reporting for entities covered under CPB and SoundExchange agreement through 2020.