Following the success of an experiment in which we geotargeted local KPLU content on the NPR Facebook page, we have submitted a Knight Foundation News Challenge proposal for a tool that will enable us to expand the test.

Are you interested in getting started with Google Analytics, but not sure where to begin?  Using GA, but still have questions about your implementation?  Well, you aren’t alone.  In our recent webinar we covered everything from how to set up your account to how to start customizing with advanced tracking.   

The detailed 1 hour presentation includes:

Are you looking to change your current CMS or are you on the PI Platform? Check out Core Publisher.

Note: If you are a Public Platform, Newsroom, or Arts user, we will need to migrate you to Core Publisher by the end of September 2012, as NPR Digital Services will no longer support these modules.

Introduction to Webcast Metrics

Mar 12, 2012

Last week NPR Digital Services officially added Triton Digital's Webcast Metrics service to our suite of analytics offerings. A webinar was held to introduce the service to NPR member stations and to answer questions. Needless to say, a good time was had by all!

As promised, here's the full video of the presentation and discussion:

I’m pleased to announce that we have hired Todd Mundt as Editorial Director for NPR Digital Services. Many of you may know Todd from his extensive public media experience in news, programming and, most notably, in the transformation of public media newsrooms to meet emerging digital opportunities. He’s a great addition to the Digital Services team.  

Dispatches From a First-Time Live-Tweeter

Feb 27, 2012

WUSF reporter Bobbie O'Brien live-tweeted for the first time (although you would think she has done this hundreds of times before) earlier this month. During the Florida event — a presentation by Tuskegee airmen -- O'Brien sent 27 tweets and snapped five photos, while simultaneously prepping for her radio story.

Managing Tags for Greater Searchability and Sanity

Feb 27, 2012

Tags are important for adding visibility to your content with your audience and search engines. They can also be used incorrectly and exclude important stories. Too many tags can create eyesores and a loss of focus

Michigan Radio has developed a way to manage tags and streamline the process for their reporters. Senior producer Mark Brush created an in-house guideline that could be applicable to many stations. He's been kind enough to share it with us. 

How to add tags to a post

Tags help us create and point to a collections of stories, and they also help someone else find a collection of stories on the website.

When someone clicks on the "Mitt Romney" tag, for example, they are saying to themselves, “I want to see all the stories Michigan Radio has done on Mitt Romney."

So it's important for us to try to have consistent tags for the stories we post. We want to thread all of the relevant stories to that tag.

If you have multiple tags for the same topic (i.e., "Romney" or  "Gov. Romney," instead of sticking with “Mitt Romney”), the reader will miss important stories.

Madalyn Painter from St. Louis Public Radio recently shared some impressive numbers around their digital audience growth over the past year for their website and audio streams.

Comparing this January to last, our number of unique visitors to the site has increased by 90 percent. Additionally, the number of people listening to our online streams has more than doubled.

Think back to recent presidential caucuses, primaries, conventions, general elections and inaugurations. What sticks out as the most poignant memories? I bet there's an over-the-top hurrah. A concession speech. A convention speech.

NPR Digital Services announced Thursday the release of a new home page layout available to Core Publisher stations.

The new modular home page offers stations: 

  • 3 column page layout
  • More flexibility over home page layout
  • Custom blocks for curated featured content
  • Multiple ways to promote content and station initiatives
  • The ability to preview changes before publishing

Here are the slides presented during Thursday's webinar:

Pages

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