Analytics Topics

Looking for an analytics webinar or blog post on a specific topic? Use the links below to browse our archive.

Looking for something specific? You can use your browser's find function (ctrl+f) to quick find a term on this page.

Quick Links:

Aggregators & Station Apps

  • Station app analytics (webinar: 1/22/14)
  • Public Radio Streaming on TuneIn Is Growing Faster Than You Think (blog post: 9/20/13)
  • TuneIn listening (webinar: 8/21/13)

Audience Research

  • eMarketer access (webinar: 9/25/15, blog post: 10/14/15)
  • Edison podcast listener survey (webinar: 6/25/15)
  • Highlights from The Infinite Dial research (webinar: 4/23/15)
  • Highlights from The Infinite Dial research (blog post: 3/7/14)

Chartbeat

Google Analytics

  • Using custom dimensions (webinar: 12/17/15)
  • Universal Analytics is Coming: Make Sure you Don’t Lose Data! (blog post: 9/22/15, webinar: 9/25/15)
  • NPR Digital Services and SAS Moves to Universal Analytics (blog post: 5/5/15)
  • Benchmarking Public Media Sites in Google Analytics (blog post: 11/5/14)
  • Introduction to Google Analytics Benchmarking Reports (webinar: 10/30/14)
  • How to set up Google Analytics custom variables using meta tags (blog post: 8/26/14)
  • Focused on mobile? Create a mobile view in Google Analytics (blog post: 7/22/14)
  • Creating a mobile view in Google Analytics (webinar: 7/17/14)
  • Google Analytics goals and alerts (webinar: 7/17/14)
  • Google Analytics Adds Demographic Data (blog post: 4/24/14)
  • Troubleshooting Google Analytics Tracking for SAS stations (blog post: 3/21/14)
  • Troubleshooting tracking (webinar: 3/20/14)
  • Pageviews Aren’t Perfect but They’re a Good Place to Start (blog post: 3/14/14)
  • Adding Custom Variables to Custom Reports (blog post: 2/25/14)
  • Google Analytics custom variables (webinar: 2/20/14)
  • Google Analytics: How to Use Segmentation (webinar: 2/6/14, blog post: 2/14/14)
  • NPR Digital Services and SAS Moves to Universal Analytics (blog post: 2/4/14)
  • Google Analytics campaign tracking (webinar: 11/21/13)
  • You Can Supercharge Your Pledge with Google Analytics (blog post: 10/15/13)
  • Google Analytics goals (webinar: 8/21/13, blog post: 8/23/13, 8/23/13)
  • Google Analytics Delivers a Long Overdue Improvement for Segments (blog post: 7/16/13)
  • New Enhancements in Station Analytics: Track Author and Tag Performance; Compare Local vs. National (blog post: 5/22/13)
  • Google Analytics: Rollup Account Tips and Tricks (blog post: 5/9/13)
  • Metrics Spotlight: What is keyword “(not provided)”? (blog post: 4/23/13)
  • Great tips on how to set up your Google Analytics account (blog post: 2/28/13)
  • Free Google Analytics Training Available on Demand (blog post: 11/16/12)
  • Wonder how GA real-time metrics are different from Chartbeat? (blog post: 10/25/12)
  • Google Analytics Reporting 101 Tips & Tricks Webinar Archive (webinar: 7/26/12)
  • Google Analytics Tagging 101 Webinar archive(webinar: 2/29/12)
  • Also see Station Websites

Live Streams

  • PubMetrics trends: (webinar: Spring 2017)
  • PubMetrics trends: (webinar: Fall 2015)
  • Is the Growth of Live Streaming Over? (blog post: 5/26/15)
  • Public Radio Streaming Is on the Rise, But Audience Reach Isn’t (blog post: 11/19/14)
  • Station streams on NPR.org (webinar: 7/17/14)
  • Public Radio Streaming is Up But We’re Not Growing New Audience (blog post: 6/26/14)
  • How to Compare Your Broadcast and Streaming Metrics (blog post: 3/13/14) (webinar: 3/20/14)
  • Public Radio Streaming on TuneIn Is Growing Faster Than You Think (blog post: 9/20/13)
  • TuneIn listening (webinar: 8/21/13)
  • NPR Stations Emerge in Top 20 List of Streamers (blog post: 7/31/12)
  • Background and Summary of Arbitron’s Total Audience Measurement (blog post: 1/23/12, 1/23/12)
  • Also see Triton Webcast Metrics

Membership & Donation

  • Donation & Engagement in the NPR Digital Network (webinar: 04/26/17)
  • Unlocking the value of ecommerce tracking (webinar: 04/20/17)
  • Digital conversion study: site usage trends for donors (webinar: 10/29/15)
  • Digital conversion data from Google’s BigQuery (webinar: 8/27/15)
  • Better giving through analytics (webinar: 10/24/13)
  • You Can Supercharge Your Pledge with Google Analytics (blog post: 10/15/13)
  • If Your Site Has a Support Landing Page, It’s Costing You Revenue (blog post: 7/7/12)
  • A/B testing of the support landing pages (webinar: 6/19/12)
  • Driving Online Donations: A Real-World Test (blog post: 3/23/12)

NPR One

Podcasts & On-Demand Audio

  • PubMetrics trends: (webinar: Spring 2017)
  • PubMetrics trends: (webinar: Fall 2015)
  • Trends in station podcast & audio segment listening (webinar: 10/29/15)
  • Edison podcast listener survey (webinar: 6/25/15)
  • Getting Started with on-demand audio measurement in the SAS (blog post: 1/15/15)
  • On Demand Onboarding Webinar (webinar: 1/15/15)
  • Demo of on demand audio dashboard and PBS Cove video metrics (webinar: 12/18/14)
  • On-Demand Audio Metrics Are Now Available in Station Analytics Dashboards (blog post: 12/12/14)
  • Embedded/inline audio listening on station sites (webinar: 8/21/14)

PubMetrics Presentations

Social Media

  • Station homepages in the age of social media (webinar: 1/22/15)
  • Shining a Light on Dark Social’s Impact on Station Sites (blog post: 12/22/14)
  • Dark Social (webinar: 12/18/14)
  • Local stories and Facebook (webinar: 2/20/14)
  • Social media’s tremendous growth drives reading on NPR member station sites (blog post: 12/30/13)
  • Social traffic (webinar: 11/21/13)
  • Dark Social Rises? (blog post: 10/19/12)

Station Analytics System

  • NPR Digital Services and SAS Moves to Universal Analytics (blog post: 5/5/15)
  • Devices Data Now Available in SAS (blog post: 9/8/15)
  • Sources Data Now Available in SAS (blog post: 8/17/15)
  • Sources dashboard on SAS (webinar: 7/30/15)
  • Getting Started with on-demand audio measurement in the SAS (blog post: 1/15/15)
  • On Demand Onboarding Webinar (webinar: 1/15/15)
  • Demo of on demand audio dashboard and PBS Cove video metrics (webinar: 12/18/14)
  • On-Demand Audio Metrics Are Now Available in Station Analytics Dashboards (blog post: 12/12/14)
  • NPR One Analytics Dashboard Launches (blog post: 10/2/14)
  • NPR One Analytics Dashboard Demo (webinar: 9/25/14)
  • DS FY2015 Plans for SAS (webinar: 8/14/14)
  • NPR Digital Services and SAS Moves to Universal Analytics (blog post: 2/4/14)
  • Station survey results (webinar: 9/26/13)
  • Recent Release Improves Performance of Stations Like Me Calculations in SAS Dashboards (blog post: 9/5/13)
  • SAS Update: Leading the Way in Digital Measurement (blog post: 8/2/13)
  • On-Demand Training for SAS (blog post: 7/18/13)
  • Station Analytics Dashboards Are Now Live (blog post: 6/17/13)
  • New Enhancements in Station Analytics: Track Author and Tag Performance; Compare Local vs. National (blog post: 5/22/13)
  • SAS – Frequently Asked Questions (blog post: 5/10/13)
  • Six Steps to Site Tagging in SAS (blog post: 5/6/13)
  • Why Reporters Need to Understand Analytics (blog post: 4/16/13)
  • ShoutCast to IceCast Conversion for Webcast Metrics (blog post: 3/15/13)
  • Unveiling the Station Analytics System (blog post: 10/26/12)
  • Unveiling the Station Analytics System (webinar: 10/25/12)
  • How You Can Use the New Core Pub Analytics Dashboard to Grow Your Audience (blog post: 9/18/12)
  • Frequently Asked Questions: Chartbeat (blog post: 9/10/12)
  • Frequently Asked Questions: Website Reporting (blog post: 9/10/12)
  • SAS update on Cardinal Path (webinar: 4/18/12)

Station Websites

  • PubMetrics trends: (webinar: Spring 2017)
  • Engagement and user loyalty on station sites (webinar: 03/01/17)
  • PubMetrics trends: (webinar: Fall 2015)
  • Digital conversion study: site usage trends for repeat users (webinar: 1/21/16)
  • Digital conversion study: site usage trends for donors (webinar: 10/29/15)
  • Digital conversion data from Google’s BigQuery (webinar: 8/27/15)
  • News article lifespan (webinar: 7/30/15)
  • Gender and bylines (webinar: 6/25/15)
  • Using NPR content on local sites (webinar: 6/25/15, 4/23/15)
  • New Research Shows the Power of Local Site Content Over National NPR Content (blog post: 4/28/15)
  • Audience Acquisition and User Loyalty (webinar: 2/18/15)
  • Core Publisher responsive redesign (blog post: 1/27/15)
  • Station homepages in the age of social media (webinar: 1/22/15)
  • Shining a Light on Dark Social’s Impact on Station Sites (blog post: 12/22/14)
  • Dark Social (webinar: 12/18/14)
  • Core Publisher responsive redesign (webinar: 10/30/14)
  • Does content category impact user engagement? (webinar: 9/22/14)
  • Audience Lifecycle – Do new users return? (blog post: 6/24/14)
  • Audience lifecycle (webinar: 6/19/14)
  • Turning new audience into repeat and loyal audience (webinar: 4/29/14)
  • Using new lifecycle segmentation to change the way we look at online audience (blog post: 4/29/14)
  • How to Compare Your Site Metrics to Your Local Competitors (blog post: 2/14/14)
  • Third-party analytics tools (webinar: 1/22/14)
  • Analytics Trends and Insights on Joint Licensee Stations (webinar: 1/14/14)
  • Social media’s tremendous growth drives reading on NPR member station sites (blog post: 12/30/13)
  • NPR Stations gain new audience through mobile growth (blog post: 12/23/13)
  • Social traffic (webinar: 11/21/13)
  • Better giving through analytics (webinar: 10/24/13)
  • You Can Supercharge Your Pledge with Google Analytics (blog post: 10/15/13)
  • On Public Radio Homepages, Our Audience is Listening (blog post: 9/6/13)
  • Understanding our digital audience (webinar: 1/24/13)
  • Dark Social Rises? (blog post: 10/19/12)
  • Using related content to improve engagement (webinar: 8/16/12)
  • A/B testing of the support landing pages (webinar: 6/19/12)
  • If Your Site Has a Support Landing Page, It’s Costing You Revenue (blog post: 7/7/12)
  • Driving Online Donations: A Real-World Test (blog post: 3/23/12)
  • Music Stations (webinar: 12/14/12)
  • Mobile web traffic (webinar: 10/18/12)
  • Optimizing for Mobile Web Leads to Increased Listening and Reading (blog post: 10/11/12)
  • How You Can Use the New Core Pub Analytics Dashboard to Grow Your Audience (blog post: 9/18/12)
  • Metrics Spotlight: Why You Should Ignore Time Spent on Site (blog post: 4/24/12)
  • Mobile Insights (webinar: 3/15/12)
  • How St. Louis Public Radio Doubled Their Online Audience (blog post: 2/22/12)
  • See also Google Analytics

Triton Webcast Metrics

  • Using Triton reporting to understand listening audience by DMA (webinar: 6/19/14)
  • Sign up for Webcast Metrics (blog post: 2/26/13)
  • Frequently Asked Questions: Triton Webcast Metrics (WCM) (blog post: 9/10/12)
  • Triton Webcast Metrics (webinar: 5/22/12)
  • Introduction to Triton Webcast Metrics (webinar: 3/12/12)
  • Ando Media services bring new value to program streams (blog post: 12/9/11)
  • Also see Live Streams