Keith Hopper en Composer 2 Rollout Underway <p>Composer 2, our entirely new program schedule and playlist product is already live with over sixty stations. &nbsp;And station feedback from the launches so far has been tremendously helpful as we complete development and get all of our Composer Pro stations up and running.</p> Thu, 03 Oct 2013 00:59:23 +0000 Keith Hopper 901 at With Love From Tampa: A Shout-Out From WUSF <p>If you haven't seen our <a href="">recent webinar </a>with Scott Finn, News Director from <a href="">WUSF</a> in Tampa, you should. Scott goes into some fantastic detail about how he achieved a six-fold traffic increase on their site through creative online coverage of the RNC.</p><p>At Digital Services we don't often point out the nice things people sometimes say about us, but this time we got it on tape, so I'm going to set aside convention and share.</p> Thu, 25 Oct 2012 21:59:38 +0000 Keith Hopper 420 at Why Mobile Web Matters <p>For many public media stations, mobile means one thing: <em>apps</em>. We all know mobile is important, and many stations have launched successful mobile apps that engage your audience with audio, news, and more.</p><p>But here’s the truth: If your app is the only component of your mobile strategy, you’re missing the boat. <em>Mobile-optimized web pages</em> are rapidly becoming the most important way to grow your online audience.</p><p>That’s why at NPR Digital Services we are currently working on a prototype of a mobile-optimized site for stations, which we showed off at the iMA conference last month.</p><p> Thu, 05 Apr 2012 15:00:53 +0000 Steve Mulder & Keith Hopper 319 at Why Mobile Web Matters How St. Louis Public Radio Doubled Their Online Audience <p>Madalyn Painter from St. Louis Public Radio recently shared some impressive numbers around their digital audience growth over the past year for their website and audio streams.</p> Wed, 22 Feb 2012 15:05:24 +0000 Keith Hopper 299 at How St. Louis Public Radio Doubled Their Online Audience How We're Experimenting With Member Station Content on NPR's Facebook Page <p>NPR’s Facebook page and its 2.3 million-like audience is made up of users from thousands of cities across the world. We wondered: what if we focused on just one city?</p> Fri, 10 Feb 2012 15:30:45 +0000 Eric Athas & Keith Hopper 297 at How We're Experimenting With Member Station Content on NPR's Facebook Page Recent Advances in Core Publisher <p>Core Publisher, Digital Services' CMS platform, is evolving rapidly as we incorporate a wider range of audience-driving features and functionality. We began our construction back in June of 2010 with six pilot stations: <a href="">KPLU</a>, <a href="">KUNC</a>, <a href="">Michigan Radio</a>, <a href="">KUT</a>, <a href="">St. Thu, 10 Nov 2011 16:27:34 +0000 Keith Hopper 10 at Recent Advances in Core Publisher