Keith Hopper

With Love From Tampa: A Shout-Out From WUSF

Keith Hopper — Thu, 25 Oct 2012 21:59:38 +0000

If you haven't seen our recent webinar with Scott Finn, News Director from WUSF in Tampa, you should. Scott goes into some fantastic detail about how he achieved a six-fold traffic increase on their site through creative online coverage of the RNC.

At Digital Services we don't often point out the nice things people sometimes say about us, but this time we got it on tape, so I'm going to set aside convention and share.

Why Mobile Web Matters

Steve Mulder and Keith Hopper — Thu, 05 Apr 2012 15:00:53 +0000

For many public media stations, mobile means one thing: apps. We all know mobile is important, and many stations have launched successful mobile apps that engage your audience with audio, news, and more.

But here’s the truth: If your app is the only component of your mobile strategy, you’re missing the boat. Mobile-optimized web pages are rapidly becoming the most important way to grow your online audience.

That’s why at NPR Digital Services we are currently working on a prototype of a mobile-optimized site for stations, which we showed off at the iMA conference last month.

How St. Louis Public Radio Doubled Their Online Audience

Keith Hopper — Wed, 22 Feb 2012 15:05:24 +0000

Madalyn Painter from St. Louis Public Radio recently shared some impressive numbers around their digital audience growth over the past year for their website and audio streams.

How We're Experimenting With Member Station Content on NPR's Facebook Page

Eric Athas and Keith Hopper — Fri, 10 Feb 2012 15:30:45 +0000

NPR’s Facebook page and its 2.3 million-like audience is made up of users from thousands of cities across the world. We wondered: what if we focused on just one city?

Recent Advances in Core Publisher

Keith Hopper — Thu, 10 Nov 2011 16:27:34 +0000

Core Publisher, Digital Services' CMS platform, is evolving rapidly as we incorporate a wider range of audience-driving features and functionality. We began our construction back in June of 2010 with six pilot stations: KPLU, KUNC, Michigan Radio, KUT, St.