Eric Athas en With Audio Quizzes, KALW Finds A Unique Way To Tell Stories About The Bay Area <p></p><p>There are lots of tools you can use to experiment with audio storytelling&nbsp;<span style="color: rgb(51, 51, 51); font-family: Georgia, Times, serif; font-size: 15px; line-height: 22px;">–</span><span style="line-height: 1.5;">&nbsp;radio, digital, social, community engagement, quizzes.&nbsp;</span><span style="line-height: 1.5;">With</span><span style="line-height: 1.5;">&nbsp;</span><a href="" style="line-height: 1.5;">Audiograph</a><span style="line-height: 1.5;">,&nbsp;</span>KALW<span style="line-height: 1.5;">&nbsp;found a way to combine all of that into</span><span style="line-height: 1.5;">&nbsp;into one unique project.</span></p><p><span style="line-height: 1.5;">Audiograph is a weekly feature at <a href="">KALW</a></span><span style="line-height: 1.5;">. It uses "the sounds of voices, nature, industry, and music to tell the story of" the Bay Area.</span></p><p></p><p> Mon, 31 Mar 2014 20:33:27 +0000 Eric Athas 1011 at With Audio Quizzes, KALW Finds A Unique Way To Tell Stories About The Bay Area Viral Audio: Experiments In Making Sound Spread <p></p><p><span style="line-height: 1.5;">By now you’ve likely come across </span>Digg’s<span style="line-height: 1.5;"> </span><a href="" style="line-height: 1.5;">terrific piece</a><span style="line-height: 1.5;"> on viral audio. And if you haven’t ventured beyond the headline, it’s worth a read. The piece picks apart this question: How come audio never goes viral?</span></p><p>That’s a question we’ve been exploring over the past year here at <a href="">NPR Digital Services</a>. We set out to solve the viral audio challenge and we’ve discovered a few things worth adding to the conversation</p><p>(Keep in mind: these finding are based on a small sample size.)</p><p> Wed, 05 Feb 2014 17:35:58 +0000 Eric Athas 969 at Viral Audio: Experiments In Making Sound Spread Serious Stories Can Be Shareable, Too <p><span style="line-height: 1.5;">We’ve heard this a lot lately: </span><em style="line-height: 1.5;">Fun stories, not serious stories, work on social media.</em></p><p>But we’ve found otherwise. You can shape serious stories to make them shareable and more informative for the public. We’re <em>not</em> talking about watering down serious journalism — we’re talking about crafting stories for the digital audience.</p><p>This happens every day in the <a href="">Local Stories Project</a>, which curates the most shareable member station content and distributes it through the <a href="">NPR Facebook page</a>. We’ve seen that people have an appetite for interacting with important stories that affect their lives. We found similar results in our research into the <a href="">types of local stories</a> that foster engagement.</p><p>Still, we wanted to be sure. Can serious stories <em>actually</em> get as much attention as fun ones on social media? And how can reporters and editors shape serious stories so that the audience will like, share, comment, retweet, etc.?</p><p>To help answer these questions, we reviewed 809 stories from the Local Stories Project that we then classified as either fun or serious. These were station stories that were posted to the NPR Facebook page and geotargeted — only people in each station’s local region could see them.</p><p>The surprising results offer insight into how serious stories can be shareable.</p><p> Wed, 13 Nov 2013 17:07:00 +0000 Eric Athas & Teresa Gorman 931 at Serious Stories Can Be Shareable, Too Advice from Station Editors on How to Make Serious Stories Shareable <div>How do you make a serious story shareable?</div><div></div><div><div>Through the <a href="">Local Stories Project</a>, we’ve found that serious stories can be just as -- and sometimes more -- shareable than fun stories. Wed, 13 Nov 2013 14:44:02 +0000 Teresa Gorman & Eric Athas 925 at Advice from Station Editors on How to Make Serious Stories Shareable 9 Types of Local Stories that Cause Engagement <p></p><p></p><p style="margin-bottom: 15px; padding: 0px; border: 0px; font-size: 15px; vertical-align: baseline; color: rgb(51, 51, 51); font-family: Georgia, Times, serif; line-height: 22px;">When you come across a story about your town, city or state, what makes you want to share it?</p> Thu, 08 Aug 2013 14:31:12 +0000 Eric Athas & Teresa Gorman 432 at 9 Types of Local Stories that Cause Engagement You Should Really Watch This Webinar on the Elements of a Good Headline <p>What makes a good headline?</p><p><span style="line-height: 1.5;">This webinar covers how you should think about headlines, how you should approach them and some ways you can go about writing them.</span><span style="line-height: 1.5;">&nbsp;&nbsp;</span></p><p><span style="line-height: 1.5;">Some good headline writers to watch include: <a href="">Gawker</a>, <a href="">Quartz</a>, <a href="">The Atlantic Wire</a>,&nbsp;<a href="">Forbes </a>and <a href="">The Two-Way</a>.&nbsp;</span></p><p> Wed, 05 Jun 2013 16:24:19 +0000 Eric Athas 762 at You Should Really Watch This Webinar on the Elements of a Good Headline 5 Ways ProPublica Uses Communities for Investigative Reporting [VIDEO] <p><span style="line-height: 1.5;">In the latest NPR Digital Services <a href="">webinar</a>, we heard from&nbsp;</span><a href="" style="line-height: 1.5;">Blair Hickman</a><span style="line-height: 1.5;">, the Community Editor at </span><a href="" style="line-height: 1.5;">ProPublica</a><span style="line-height: 1.5;">.</span></p><p><span style="line-height: 1.5;">Blair walked us through the life of&nbsp;</span>ProPublica's<span style="line-height: 1.5;">&nbsp;</span>&nbsp;<a href="" style="color: rgb(1, 143, 226); text-decoration: underline;">investigation into U.S. patient safety</a><span style="line-height: 1.5;">&nbsp;and the important role communities played in the process.&nbsp;</span></p><p>Here are the five steps ProPublica takes for community-powered investigative reporting.</p><p> Fri, 03 May 2013 15:28:36 +0000 Eric Athas 565 at 5 Ways ProPublica Uses Communities for Investigative Reporting [VIDEO] How to Turn Local Thinkers and Influencers Into Digital Contributors [VIDEO] <p><span style="line-height: 1.5;">Is there a world renowned professor at a nearby university? How about a famous local chef? A local filmmaker, artist or writer? The people who make up your community don't have to just be sources in stories — they can be part of the storytelling process. This is the idea behind </span>Cognoscenti<span style="line-height: 1.5;">, </span>WBUR's<span style="line-height: 1.5;"> new ideas and opinions site. The site is made up of contributors from Boston's community of thinkers and influencers.</span></p><p>In this webinar we had a conversation with Iris Adler and Frannie Carr Toth, who run Cognoscenti.</p><p> Fri, 19 Apr 2013 19:02:54 +0000 Eric Athas 844 at What You Should Know About the NPR Local Stories Project <p><span style="line-height: 1.5; ">What is the Local Stories Project? In a nutshell, it’s a collaborative project between NPR Digital Services and stations. We take local public media stories, make them shareable and deliver them to the people who care most about them. The result: huge spikes in traffic to member station sites, hundreds of shares and localized community-focused comment threads.</span></p><p>We started this project in 2011 as&nbsp;<a href="/post/how-were-experimenting-member-station-content-nprs-facebook-page">a Facebook experiment</a>&nbsp;with one station. We're now partnered with 33 stations in 28 cities, with more to come. We invite all interested public media stations to apply for the next round&nbsp;<a href="">here</a>.</p><p>So, how does the Local Stories Project work?</p><p> Wed, 17 Apr 2013 13:56:35 +0000 Eric Athas 540 at What You Should Know About the NPR Local Stories Project 9 Types of Local Stories that Foster Engagement [INFOGRAPHIC] <p></p><p>Here at NPR Digital Services we've conducted a study to determine the 9 types of local content that cause the most engagement and sharing. Go&nbsp;<a href="">here</a>&nbsp;for background on the study including results.</p><p>Designer&nbsp;<a href="">Russ&nbsp;Gossett</a>&nbsp;created an&nbsp;infographic&nbsp;that&nbsp;<a href="">you can print</a>&nbsp;and tape to your cubicle or desk. Find that&nbsp;here.</p><p> Thu, 29 Nov 2012 16:15:05 +0000 Eric Athas 793 at 9 Types of Local Stories that Foster Engagement [INFOGRAPHIC]