American Public Media’s Marketplace has successfully increased its digital audience for audio by following a simple but effective strategy: it has tailored content to meet the needs of its digital audience, and it has pushed that content to as many relevant platforms as possible.
People involved in public media share how they wade through the digital news deluge. This month we spoke with we spoke with Bruce Warren. Bruce is the program director and on-air host at WXPN. He can found on twitter, instagram and Tumblr. He took some time to tell us about his digital habits.
NOVEMBER EDITORIAL NEWSLETTER Greetings! As we get ready for the upcoming holiday season, we would love to hear what tasty treats you are baking up at your stations. Email us to let us know. This month we launched our next round of weekly webinars on a range of topics including Reddit, news apps, and social media. Bruce Warren shares his love of cover songs gone bad and WXPN highlights different cities in their quarterly series, Sense of Place.
We've had our first submitted change from our Word Press community. This is very exciting to us here at Digital Services, it shows us that opening up our Word Press Plugin to the community is working. Stations are using the plugin and thinking about ways to make it better and the going ahead and changing the plugin. Win, win!
We’ve heard this a lot lately: Fun stories, not serious stories, work on social media.
But we’ve found otherwise. You can shape serious stories to make them shareable and more informative for the public. We’re not talking about watering down serious journalism — we’re talking about crafting stories for the digital audience.
This happens every day in the Local Stories Project, which curates the most shareable member station content and distributes it through the NPR Facebook page. We’ve seen that people have an appetite for interacting with important stories that affect their lives. We found similar results in our research into the types of local stories that foster engagement.
Still, we wanted to be sure. Can serious stories actually get as much attention as fun ones on social media? And how can reporters and editors shape serious stories so that the audience will like, share, comment, retweet, etc.?
To help answer these questions, we reviewed 809 stories from the Local Stories Project that we then classified as either fun or serious. These were station stories that were posted to the NPR Facebook page and geotargeted — only people in each station’s local region could see them.
The surprising results offer insight into how serious stories can be shareable.
How do you make a serious story shareable? Through the Local Stories Project, we’ve found that serious stories can be just as -- and sometimes more -- shareable than fun stories. See our definitions of serious and fun stories.
Thank you for working with us while we address Composer 2 issues and remaining core features. Your feedback continues to help us identify those issues. We wanted to update you on our current priorities and our timeline for addressing your concerns.
Stations currently using Composer 2 have identified several defects that our development team is working to address.
Reddit has become an essential tool for journalists. The social news and information site is helpful for discovering stories, finding sources and generating community discussions. WAMU's Chris Chester and KBIA's Scott Pham are active users of Reddit and shared some tips in this webinar.
The long awaited Version 1.5 of the NPR API Wordpress plugin is now available. This one took a while to get it out the door, but it should be worth the wait. We've added some new functionality and fixed a couple of issues we learned about since V1.4 came out.