There's a lot of good stuff coming from the Station Analytics System these days, so if you haven't yet signed up you can read more about it, but I know you're going to like this new batch of enhancements that are rolling out this week. In addition to launching dashboards, we are supercharging the data that is in your Premium Google Analytics account by taking advantage of Custom Variables.
Tweeting is not a skill that should come out of left-field for journalists that work in radio.
That's a key point that WBUR reporter Curt Nickisch made several times during a recent Twitter chat where he shared thoughts about his use of social media during the Boston Marathon bombings and manhunt, and also in his day-to-day work.
While it does take practice, here are three key ways radio reporters are already ahead of the game on Twitter:
Having trouble getting setup in the Station Analytics System? Not sure what you need in order to get started? Follow the steps below to get your station up and running on the new system and start benefiting from the new tracking tag today!
WBUR's business and technology reporter Curt Nickisch regularly uses Twitter to share links, photos, updates and to keep track of news in Boston and his beat. So, when the Boston Marathon Bombings happened, he was ready to use it as a tool for coverage of the bombings and the manhunts that ensued (along with radio, national coverage, and more).
All right. I got some coffee. I'm good to report for another 25 hours.
You may have noticed something cryptic in your keywords reporting - "(not provided)". This item has been creeping up in the ranks for many sites and is now in the top slot for many of our stations. Wondering what this is and what you can do about it? Well, here's some background: The keywords that visitors typed into search engine are usually added to the referring url so that they can be captured by Google Analytics for search engine referrals.