2:01 pm
Tue July 22, 2014

Focused on mobile? Create a mobile view in Google Analytics

Creating a new view in Google Analytics

Mobile traffic has once again hit a new peak for our station sites and we eagerly anticipate the time when more of our traffic will come from mobile and from tablet than from desktop devices. All this growth can lead us to want to know more about our mobile users - who are they, what are they doing, are we helping them find what they are looking for?

Limitations of Segments in Google Analytics

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News Training
2:59 pm
Fri July 18, 2014

How Community Listening Sessions Can Help Stations Reach New Audiences

KCUR's Up To Date Host Steve Kraske, left, leads a discussion with community members during a listening session in March.
Credit Alyson Raletz KCUR

We often hear questions like this one: how can our station reach new audiences? One way to start is with community listening sessions.

In a recent webinar, we heard from two stations that have sessions to build relationships in communities that are underserved by the media.

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My So-Called Digital Life
12:55 pm
Thu July 17, 2014

A Peek Inside Eric Aasen's Digital Life

Credit Lyndsay Knecht/KERA)

People involved in public media share how they wade through the digital news deluge. This month we spoke with KERA Digital News Editor Eric Aasen. Eric joined KERA after over a decade at The Dallas Morning News. According to his Twitter profile, he knows everything there is to know about Big Tex, the country’s quirkiest landmark. Eric shares his must-reads, must-follows, guilty pleasures, words of wisdom and more below:

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Editorial Monthly Newsletter
4:30 pm
Wed July 16, 2014

Training Updates from KNAU, KAZU & Michigan Radio and Upcoming Webinars on Instagram and Tumblr

Happy summer! We have a lot to share with you this month including great advice from KERA Digital News Editor Eric Aasen, highlights from recent visits to KNAU, KAZU and Michigan Radio, and stories out of KUT and WESA. Do you have a story we should spotlight next month? Let us know by emailing us at Or just email to say hi, we like that a lot, too.

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News Training
2:22 pm
Wed July 16, 2014

The Three Audiences to Serve During Breaking News (And How They Can Help Newsrooms)

The three types of audience for breaking news.
Credit Russell Gossett


  Floods, fires and earthquake can make the world seem like it's coming to an end. Then, there are those man-made catastrophes that end people's lives with a gun or explosive. Between mishaps of celebrities and politicians, "breaking news" can seem like an overused term in the era of the 24-hour news cycle. But there are certain instances where an event is unfolding and people really need that news immediately. Having an understanding of who those people are and what they need can help guide your coverage, and help people who are affected. 

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Digital Strategy
6:06 pm
Tue July 15, 2014

PMDMC Session Recap: Why Have A Web Site?

If you missed PMDMC, now is your chance to listen to a great discussion about what is important about or why stations should have a web site. For me, this was about opening a discussion around the purpose, service, and goals around web sites as a piece within a digital strategy. Reinforcing the need to use audience data and behavior to inform where and how to invest into developing a web site. It was a pleasure to be on this panel with Kevin, Alex and Karen, and I wanted to say thank you to Greater Media for including me.

Session Summary:

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Streaming Trends
10:11 am
Thu June 26, 2014

Public Radio Streaming Is Up But We're Not Growing New Audience

Last month during our semi-annual PubMetrics presentation (video and slides are available), the most notable digital trend we shared concerned live streaming. When we look at the performance of 179 station streams across the country, we see a bit of good news and a bit of bad news.

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News Training
10:28 pm
Wed June 25, 2014

Stations Share Their #NPRKnight Thanks With the Knight Foundation on Twitter

NPR's Kasia Podbielski, Eric Athas, Ki-Min Sung, Teresa Gorman, Kainaz Amaria and Kim Perry join in on the day of thanks for the Knight Foundation.

Updated July 15, 2014 after #NPRKnight day of thanks.

After two years, our Knight Foundation funded digital news training with member stations is coming to an end. We've been able to work directly with 827 people from 68 stations from 35 states and the District of Columbia. That's not to mention the thousands of participants in our free online webinars.

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News Training
4:41 pm
Wed June 25, 2014

A Quick Look Back at Two Years of #NPRKnight Station Digital News Training

NPR member station staff take part in a photo editing training activity at a Knight Foundation funded conference in March 2013.
Credit Kasia Podbielski

In 2012, the Knight Foundation awarded a $1.5M grant to NPR in support of its efforts to expand the digital news capacity of NPR and NPR Member Stations. 

As we get ready to end the past two years of station digital news training funded by that grant, we thought we'd share some of the highlights that we've been able to accomplish thanks to collaboration between stations and NPR.

A quick snapshot of who has been reached in the past two years:

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1:17 pm
Tue June 24, 2014

Audience Lifecycle - Do new users return?

% of new users that return for 204 station sites, Google Analytics

Last month we launched our project to understand the public media audience lifecycle by using better segmentation. This month we are looking into one of those segments to gain insight into whether our new users are returning to become loyal users. The key to growing our digital audience is attracting new users to our sites.

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