The social media team at The New York Times offers some of the lessons it's learned about serving its Twitter following in this post on the Nieman Lab blog. It has several ideas you can use to improve the quality of your own Twitter presence. A few standouts: use clear, concise writing that conveys the story you're pointing to; when you can, craft tweets by hand and don't rely on auto-posting; and don't be afraid to tweet a story multiple times when it resonates with your audience. The NYTimes team openly shares their hits and misses in this piece. Highly recommended.
The social media desk at The New York Times expanded in 2013 with the addition of three editors and a broadening of our roles in the newsroom. Beyond editing Times social media accounts, our team devotes an increasing amount of labor to working with the paper's editors and reporters to integrate reader engagement into our most important journalism.
By now you’ve likely come across Digg’s terrific piece on viral audio. And if you haven’t ventured beyond the headline, it’s worth a read. The piece picks apart this question: How come audio never goes viral?
That’s a question we’ve been exploring over the past year here at NPR Digital Services. We set out to solve the viral audio challenge and we’ve discovered a few things worth adding to the conversation
(Keep in mind: these finding are based on a small sample size.)
Have you been seeing messages in your Google Analytics account pushing you to upgrade to Universal Analytics? If you haven't, then you probably aren't looking at your reports enough. If you have, you can go ahead and ignore them for now.
The most basic reason for you to ignore these is that if you are using the Station Analytics System (SAS) tag won't be supporting Universal Analytics anytime soon. Here's why we've decided to wait:
Hello! We're pleased to share with you the last set of webinars in our three-part series on building digital news capacity. The series are based on our 11-week Knight training for stations.
The first series laid the foundation for building digital capacity in your newsroom and for crafting stories that will resonate with and engage your audience. The second installment built on that foundation by exploring workflow, photography and aggregation. And now, the last in our three-part series addresses how to engage and connect with your audience.
This month, Scott Pham shares his digital life. We spoke with Scott when he was the Content Director at KBIA. He recently moved to join NBC Bay Area's Investigative Team as Digital Editor. If his name sounds familiar, you might know him from his webinar on why you should be on Reddit.
Hello and Happy New Year! We are looking forward to the busy year ahead of us. This month, we are preparing for another round of webinars and our last Knight funded conference. As always, we also are looking forward to highlighting your station success stories and providing an inside look at the digital lives of our public media colleagues. Do you have a New Year’s resolution for your station? Tweet @NPRDSwith your plan, or email more than 140-characters to email@example.com