Guests from YouTube recently joined stations for a talk on how to expand your reach on YouTube. Jason Hwang, Global Programs Manager for YouTube News, and Marina Abayev, New Partner Development for YouTube News, covered how to get started with the platform, the lifecycle of a video on YouTube, and shared information about YouTube’s partner program. Although the talk wasn't recorded, we've compiled some notes from what we found useful below.
Here at Digital Services, we're checking in with shows around the country about their digital best practices and strategies. Have a suggestion for a post or show to talk to? Email it to EJohnson1@npr.org or tweet it to us @NPRDS.
The team behind WNYC’s two hour midday program, The Brian Lehrer Show, has made Twitter a huge part of the digital life of the show. I spoke with host, Brian Lehrer and Associate Producer Jody Avirgan about how they find the time, and some of the lessons they’ve learned along the way.
You’ve set up a Twitter account for your show, and started tweeting. You have a Facebook page and you’re posting to it regularly. You've read about how to get your show started off on the right foot with social. Now, you might be asking what the next step is to help make your social media efforts resonate with your audience.
NPR Digital Services is in the process of launching a responsive redesign of Core Publisher. In addition to the alpha and beta pilots, all Core Publisher stations will get new features over the next few months as part of our core goal to provide value to stations throughout the redesign process. Some features such as new slideshows are related to the redesign efforts, while others such as improvements to the “auto retrieve and categorize tool” are not.
2014 marks a major initiative for NPR Digital Services -- the responsive redesign of Core Publisher. With all the things we could be doing at Digital Services and all the work we could be doing on Core Publisher in particular, here’s why we are choosing to focus our resources on a responsive redesign of Core Publisher.
One of the issues we hear show producers struggling with again and again, is how to find the time to do digital content justices in the midst of a tight production schedule, especially if there is not a dedicated web producer.
To find some possible solutions we turned toJody Avirgan, a producer for WNYC's midday talk show, The Brian Lehrer Show. Jody is responsible for the majority of the show's digital presence, but also is a full time producer for the show, and has experimented with how to make the web succeed with the limited amount of time he can give to it.
Jody recently joined us for a webinar to share how he tackles the challenge of creating great content and balancing his on air and online responsibilities. You can find the full recording as well the slide show from the presentation below.
Ever have one of those days when the next big thing has just launched and everyone is waiting for the good news, but instead of spiking, Google Analytics seems to suddenly have flat-lined? Before you have a coronary there are few things to keep in mind.