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Digital Strategy
11:05 am
Thu March 27, 2014

Three Things We Learned From Our #Showschat On Public Radio Shows Digital Strategy

NHPR's Word Of Mouth host Virginia Prescott at her desk before our #ShowsChat.
Credit Maureen McMurray/NHPR

Recently, we teamed up with Jody Avirgan of WNYC's The Brian Lehrer Show, and Maureen McMurray and Taylor Quimbly of NHPR's Word of Mouth, to hold a Twitter chat for producers to share and discuss digital strategies for public radio shows. 

Here are some highlights from our conversation: 

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YouTube
11:23 am
Wed March 26, 2014

How to Expand Your Reach on YouTube

Guests from YouTube recently joined stations for a talk on how to expand your reach on YouTube. Jason Hwang, Global Programs Manager for YouTube News, and Marina Abayev, New Partner Development for YouTube News, covered how to get started with the platform, the lifecycle of a video on YouTube, and shared information about YouTube’s partner program. Although the talk wasn't recorded, we've compiled some notes from what we found useful below.   

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Digital Strategy
10:55 am
Wed March 26, 2014

Twitter Tips from WNYC's The Brian Lehrer Show: Ask Good Questions, Tweet Meaning, And Be A Team

A tweet from the Brian Lehrer Show's Twitter account featuring a behind the scenes picture of host, Brian (L) and his brother Warren (R.)
Credit Emily Alfin Johnson/NPR

Here at Digital Services, we're checking in with shows around the country about their digital best practices and strategies. Have a suggestion for a post or show to talk to? Email it to EJohnson1@npr.org or tweet it to us @NPRDS.

The team behind WNYC’s two hour midday program, The Brian Lehrer Show, has made Twitter a huge part of the digital life of the show. I spoke with host, Brian Lehrer and Associate Producer Jody Avirgan about how they find the time, and some of the lessons they’ve learned along the way.  

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Digital Strategy
1:50 pm
Tue March 25, 2014

Training On Demand: How To Grow Your Show's Audience on Social Media

Credit Jason Howie/Flickr

You’ve set up a Twitter account for your show, and started tweeting. You have a Facebook page and you’re posting to it regularly. You've read about how to get your show started off on the right foot with social. Now, you might be asking what the next step is to help make your social media efforts resonate with your audience.

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Core Publisher
5:16 pm
Mon March 24, 2014

Core Publisher and Responsive Web Design: Roadmap

Prototype of Core Publisher responsive story page

NPR Digital Services is in the process of launching a responsive redesign of Core Publisher.  In addition to the alpha and beta pilots, all Core Publisher stations will get new features over the next few months as part of our core goal to provide value to stations throughout the redesign process. Some features such as new slideshows are related to the redesign efforts, while others  such as improvements to the “auto retrieve and categorize tool” are not. 

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Core Publisher
5:16 pm
Mon March 24, 2014

Core Publisher and Responsive Web Design: An Intro

2014 marks a major initiative for NPR Digital Services -- the responsive redesign of Core Publisher. With all the things we could be doing at Digital Services and all the work we could be doing on Core Publisher in particular, here’s why we are choosing to focus our resources on a responsive redesign of Core Publisher.

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Core Publisher
5:16 pm
Mon March 24, 2014

Core Publisher and Responsive Web Design: Goals

2014 marks a major initiative for NPR Digital Services -- the responsive redesign of Core Publisher.

(This is article two of three. Read about Why We Are Doing a Redesign Now and the Redesign Roadmap for more info.)

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Digital Strategy
2:27 pm
Sat March 22, 2014

Four Methods From WNYC To Give Content From Shows Extra 'Digital Love' [VIDEO]

Jody Avirgan, Producer for WNYC's The Brian Lehrer Show.
Credit Jody Avirgan

One of the issues we hear show producers struggling with again and again, is how to find the time to do digital content justices in the midst of a tight production schedule, especially if there is not a dedicated web producer. 

To find some possible solutions we turned to Jody Avirgan, a producer for WNYC's midday talk show, The Brian Lehrer Show. Jody is responsible for the majority of the show's digital presence, but also is a full time producer for the show, and has experimented with how to make the web succeed with the limited amount of time he can give to it. 

Jody recently joined us for a webinar to share how he tackles the challenge of creating great content and balancing his on air and online responsibilities. You can find the full recording as well the slide show from the presentation below. 

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Digital Strategy
5:55 pm
Fri March 21, 2014

Here are Three Reasons to Take a Second Look at Google+, From KQED Science [VIDEO]

The question that KQED Science Interactive Producer Jenny Oh probably hears the most about Google+ is some iteration of  "Why should I spend time on this?"

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Analytics
10:51 am
Fri March 21, 2014

Troubleshooting Google Analytics Tracking for SAS stations

A frightening sight or normal Google behavior?

Ever have one of those days when the next big thing has just launched and everyone is waiting for the good news, but instead of spiking, Google Analytics seems to suddenly have flat-lined? Before you have a coronary there are few things to keep in mind.

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