Social Media
11:04 am
Tue May 13, 2014

Tips from Reddit: Explore Before You Post, Find Your Local Communities

Victoria Taylor is 'chooter' on reddit.

The website reddit can be a place for unique story ideas and a way to reach new audiences in your communities.

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Social Media
11:07 am
Fri May 9, 2014

This Small News Team Used a Key Question to Create #DroughtVoices

A photo from The Friant-Kern Canal is supposed to be a centerpiece of the original Central Valley Project plan. The canal "was reduced to a trickle" when reporter Ezra David Romero took this picture.
Credit Ezra David Romero, Valley Public Radio

Valley Public Radio’s series Voices of the Drought explores the impacts of California’s historic drought by showcasing the many people that the drought touches, from snow surveyors to farmers.

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1:15 pm
Tue April 29, 2014

Using new lifecycle segmentation to change the way we look at online audience

NPR member stations are successfully using a web first approach to digital news that is rapidly capturing new online audience. We have watched our social media traffic grow and are consistently improving our reach through new tools, platforms and partnerships, but to fulfill our long-term goals we'll need to encourage deeper engagement and direct relationships between stations and their new audience.  

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5:12 pm
Thu April 24, 2014

Google Analytics Adds Demographic Data

Demographics overview from Google Analytics

In late 2013 Google Analytics added demographic information to its capabilities, allowing reports to be viewed and segmented by user characteristics like age and gender.  This information comes through the use of Google's ad network tagging and it determined using a combination of estimates based online behavioral data or Google+ information when it is available.  The results can be informative but are also limited.  

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4:06 pm
Wed April 23, 2014

Seven Core Publisher Sites Win Regional Edward R. Murrow Awards for Best Website

Lead in text: 
The 2014 Regional Edward R. Murrow Awards were announced yesterday and NPR member stations had incredible success, from hard news reporting by KAZU to overall excellence at WLRN. In addition, seven Core Publisher Stations won best website by region and market. Congratulations to these Core Pub sites: VPR, NHPR, Boise State, KBIA, TPR, Michigan Radio, and WESA!
The Radio Television Digital News Association has been honoring outstanding achievements in electronic journalism with the Edward R. Murrow Awards since 1971. Award recipients demonstrate the spirit of excellence that Murrow set as a standard for the profession of electronic journalism. Listed below are the 2014 RTDNA Regional Murrow Award recipients, organized by region.
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My So-Called Digital Life
3:51 pm
Wed April 23, 2014

A Peek Inside Catie Talarski's Digital Life

Credit Johnathon Henninger

People involved in public media share how they wade through the digital news deluge. This month we spoke with Catie Talarski. Catie is Executive Producer at WNPR, focusing on original WNPR programs, working to develop new concepts, live events and content strategies. Catie also recently started the Public Radio Local Talk Producers Facebook Group, a resource for producers to share information, guests, ideas, best practices and more. Join her.

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Editorial Monthly Newsletter
3:22 pm
Wed April 23, 2014

Michigan Radio on Facebook, Knight Foundation Conference Project Highlights and ICYMI

In this month’s newsletter, you’ll hear about how Michigan Radio maintains an active and engaging Facebook page, highlights from station projects from our final Knight Foundation conference and take a peek into WNPR Executive Producer Catie Talarski's digital life. Whose digital life do you want to hear from next? Email with suggestions 

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Core Publisher
1:40 pm
Sat April 19, 2014

Automatically Publish Mountain Stage Content on Core Publisher

Mountain Stage on Core Publisher

Using the "retrieve and categorize" tool, Core Publisher stations can customize what content they automatically publish and where that content should go on sites. Recently we improved that tool by allowing stations to push content into programs and tags as well and categories.

If you are interested in getting other stations to publish your content, add your content ids and org ids on the Q&A Cafe.

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Digital Strategy
1:00 pm
Fri April 18, 2014

Six Questions About Tumblr, Answered by Tumblr

A picture of the Tumblr login page, that refreshes with random images from Tumblr users' posts.
Credit Background image provided by Jolie Ngo,

When I think about which of the many social media platforms are tailor made for radio, Tumblr is the first to come to mind. In terms of ease of use, formatting, and even content, Tumblr can be just right for the time-crunched public radio reporter, producer, or for special projects.

I am sure there are Tumblr doubters out there, but like all tools, the power is in how and why you use it.

To help answer some questions we had about using Tumblr,  I spoke with Danielle Strle, Tumblr's Director of Product for Community & Content. I asked her to shed some light on some common questions we hear about Tumblr: 

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iTunes Radio
12:42 pm
Tue April 15, 2014

NPR and Member Stations on iTunes Radio

On March 24, 2014, NPR's acting President & CEO Paul Haaga announced a pledge to build a transformative local/national presence in the digital environment, and bring NPR and Member Station content to audiences however they choose to listen. Following an approval by the NPR Board of Directors, NPR became the first provider of news/talk content on iTunes Radio.

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