Getting started with Google Analytics is pretty simple, but maintaining accurate reporting can get complicated. Using the Station Analytics System can help you tackle tagging issues but this has some great tips on setting up profiles and filters that will keep your data clean and accurate.
In this article, Daniel Waisberg starts by describing the structure of accounts on Google Analytics and then dives into the Top 3 mistakes when it comes to settings and configurations on Google Analytics. He then proceeds to describe four techniques that will help analysts and marketers to improve their data accuracy.
Taking advantage of NPR Music and NPR Music Station events is now easy to do in Core Publisher. Music Live Events is built as a content type within Core Publisher. Your header and footer will display, but the rest of the screen is taken up by the event video and archived content. You can publish an individual event or an entire channel. When your users click on archived content they will stay on your site.
Set up your Core Publisher site to include automatically populate live events!
With mobile and desktop streaming on the rise, it’s essential to know how many people are listening to support your revenue and audience goals.
To initiate set up your stream measurement, please send an email to your streaming vendor to authorize NPR DS and Triton Media access to your log files. Plus, request the access details to expedite the setup. Below is a list of what you will need your CDN to provide for us to complete the set up:
Before you begin using the NPR Story API, you might be wondering what an API is and how it works. We've put together a handy guide to provide you with some of the more basic concepts of an API and we'll share the reasons as to why it's an important tool for your station and npr.org.
99% Invisible, the radio program about design and architecture, has not only developed a growing listener base for the audio, but has a considerable following online for the program's visual experience.
We interviewed 99% Invisible host and producer Roman Mars about the challenge of visualizing sound in a webinar on February 14.
NPR Digital Services is pleased to announce a change to our Audio Streaming service.
A streamlined, simplified and more cost-effective audio streaming pricing policy will go into effect April 1, 2013. The new model is based on data usage per stream. This approach will result in a cost effective way for stations to deliver streamed content to a growing digital audience without having to worry about audience spikes.
As part of the Core Publisher on-boarding process, stations can import archived content into their new Core Publisher site. Because of the station effort required to prepare content for import, DS recommends that stations run a content analysis to determine how actively end users are accessing their archive.