There's nothing like hyperbole to get someone's attention. Oh boy, did Chartbeat CEO Tony Haile get people's attention when he said "what you think you know about the web is wrong"- but let's all take a breath before we start throwing out our Google Analytics data.
Last weekend, tens of thousands descended upon Austin, Texas for the start of the 2014 South by Southwest Festival. The nine day event, which continues through March 16, is a huge operation. It features musical performances at more than 100 venues, highly anticipated TV and movie premieres and even an interview with NSA leaker, Edward Snowden.
We all know that digital listening is on the rise. But exactly how much listening is now streaming vs broadcast, and how can you track this over time for your station?
To find out, you need to compare broadcast numbers from Nielsen Audio (formerly Arbitron) to streaming numbers from Triton Webcast Metrics. But sadly, these two sources measure things a bit differently, and there are details you need to know in order to compare them accurately.
NHPR's Word of Mouth focuses on “new ideas, emerging trends and untold stories.” The hour-long show airs Monday through Thursdays and Saturdays. Their engaging and fun online presence is consistent, and often experimental. (Terrible love song anyone?)
Here at Digital Services, we're starting an ongoing project checking in with shows around the country about their digital best practices and strategies. From some of these conversations, we'll share many of the tips various public radio show staff have for succeeding online. We'll also point to relevant resources and training from our own archive. Have a suggestion for a person or show to talk to? Email it to email@example.com, or send us a tweet @NPRDS.
The Infinite Dial is an annual survey of consumer media usage conducted by Edison Research and sponsored by Triton Digital. It's full of important trends and statistics on listener behaviors that matter to public media. Here are a few highlights:
This month we spoke with Martha Kang. Martha is the online managing editor at KPLU in Seattle, Wash. She oversees both KPLU.org and Quirksee, a “hub for visual, brow-raising stories that pique your curiosity.” In the midst of Martha’s busy days writing, editing and more, she took a few minutes to share some of her favorite digital spaces online. They’re worth a read:
Three daily must-reads The New York Times, Al-Jazeera America, Circa
In this month’s newsletter you’ll hear about our final Knight-funded conference, how West Virginia Public Broadcasting’s digital transformation helped them cover a massive water crisis, learn about the daily workflows of NHPR’s Brady Carlson and KUNC’s Erin O’Toole, and take a peek into the digital life of KPLU’s Martha Kang. Have something to share for next month? Let us know – email firstname.lastname@example.org or tweet us a hello @NPRDS.
The Station Analytics System adds a number of benefits over the standard Google Analytics tag. One of these is the creation of a number of custom variables design to track common elements of articles. You can now summarize pageviews and visits by Author, Keywords, Source Organization or Program. In this video you can learn how to create custom reports that use these customized fields to track station specific data. If you don't have time for the video you can download templates for some of the custom variables from the table below.