Starting the week of August 5, 2013, the DS Support team is changing how we are working with the station community. Previously, each of our three support managers were regionally focused with a Station Relations Manager, handling all the setups and product & services support for a specific region.
The Era of Digital Transformation is upon us. Listening is moving online, and more and more of our audience connects with us through computers, tablets, and phones instead of radio. One of the great things about digital is that we have so much more data at our fingertips than ever before. We can measure every listening moment, every story read, every link clicked, every point of interaction.
This series is all about how people in public media manage to wade through the daily digital deluge of stories, emails, pics and tweets. Normally we include this section in our monthly newsletter but Mark Stencel is coming to the end of his chapter as managing editor for digital news at NPR (his last day is Friday, August 2). So this is a special summer edition of my so-called digital life.
At last count we have over 150 stations using the NPR Digital Services Station Analytics System. These stations are taking advantage of a customized tag that includes Google Analytics tracking and Chartbeat, as well as the ability to easily add event and custom variable tracking. They also have access to dashboards that pull data from multiple sources - including Google Analytics and Triton Webcast Metrics. If you haven't yet signed to use our custom Tag Management and Dashboarding system here are some great resources to help you get started.
I don't know about you, but I've always been frustrated by the Google Analytics segment builder because you couldn't set conditions about the user - only about the visit. Well today Google announced some changes to the segment builder that have my heart all aflutter. Check out the changes and look for an invite to a training session in the near future.
I see some cohort analysis in our future! woo hoo - it's like Christmas in July!
One of the most popular and powerful features in Google Analytics is Advanced Segmentation. It lets you isolate and analyze subsets of your traffic. You can select from predefined segments such as "Paid Traffic" and "Visits with Conversions" or create your own segments with a flexible, easy-to-use segment builder.