On March 24, 2014, NPR's acting President & CEO Paul Haaga announced a pledge to build a transformative local/national presence in the digital environment, and bring NPR and Member Station content to audiences however they choose to listen. Following an approval by the NPR Board of Directors, NPR became the first provider of news/talk content on iTunes Radio.
We are pleased to share with you the next series of webinars in our Training on Demand Series. This round is all about audio innovation.
These webinars tackle the question: what’s next for audio? We have conversations with radio innovators 99% Invisible’s Roman Mars and the Executive Producer of Slate Podcasts Andy Bowers , as well as insight on the future of mobile audio from former Marketplace Digital Director Matt Berger and station wide innovation from WNYC’s Dean Cappello.
As a way to make it easier to digest these webinars efficiently, each has been timestamped to highlight the key takeaways. While they complement each other, they are not intended to be consumed in a particular order.
There are lots of tools you can use to experiment with audio storytelling – radio, digital, social, community engagement, quizzes. With Audiograph, KALW found a way to combine all of that into into one unique project.
Audiograph is a weekly feature at KALW. It uses "the sounds of voices, nature, industry, and music to tell the story of" the Bay Area.
Guests from YouTube recently joined stations for a talk on how to expand your reach on YouTube. Jason Hwang, Global Programs Manager for YouTube News, and Marina Abayev, New Partner Development for YouTube News, covered how to get started with the platform, the lifecycle of a video on YouTube, and shared information about YouTube’s partner program. Although the talk wasn't recorded, we've compiled some notes from what we found useful below.
Here at Digital Services, we're checking in with shows around the country about their digital best practices and strategies. Have a suggestion for a post or show to talk to? Email it to EJohnson1@npr.org or tweet it to us @NPRDS.
The team behind WNYC’s two hour midday program, The Brian Lehrer Show, has made Twitter a huge part of the digital life of the show. I spoke with host, Brian Lehrer and Associate Producer Jody Avirgan about how they find the time, and some of the lessons they’ve learned along the way.
You’ve set up a Twitter account for your show, and started tweeting. You have a Facebook page and you’re posting to it regularly. You've read about how to get your show started off on the right foot with social. Now, you might be asking what the next step is to help make your social media efforts resonate with your audience.
NPR Digital Services is in the process of launching a responsive redesign of Core Publisher. In addition to the alpha and beta pilots, all Core Publisher stations will get new features over the next few months as part of our core goal to provide value to stations throughout the redesign process. Some features such as new slideshows are related to the redesign efforts, while others such as improvements to the “auto retrieve and categorize tool” are not.