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Analytics
4:08 pm
Tue February 25, 2014

Ten Minute Training: Adding Custom Variables to Custom Reports In Google Analytics (Video)

The Station Analytics System adds a number of benefits over the standard Google Analytics tag. One of these is the creation of a number of custom variables design to track common elements of articles.  You can now summarize pageviews and visits by Author, Keywords, Source Organization or Program. In this video you can learn how to create custom reports that use these customized fields to track station specific data.  If you don't have time for the video you can download templates for some of the custom variables from the table below.

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Workflow
1:17 pm
Tue February 25, 2014

How Brady Carlson Manages Workflow as ATC Host

New Hampshire Public Radio's All Things Considered host, Brady Carlson.
Credit Chris Saunders

Member station journalists gave us a look into how they balance their broadcast and digital workflows as their jobs evolve. We've heard from several member station reporters, digital editors and news directors discuss on air and online workflow as part of the NPR Knight training webinars. Now, we want to get to know how local hosts of the two flagship NPR news shows, Morning Edition and All Things Considered, balance their broadcast and digital workflows. 

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Workflow
1:17 pm
Tue February 25, 2014

How Erin O'Toole Manages Workflow as Morning Edition Host

KUNC Morning Edition host Erin O'Toole.
Credit Hector Herrera

Member station journalists gave us a look into how they balance their broadcast and digital workflows as their jobs evolve. We've heard from several member station reporters, digital editors and news directors discuss on air and online workflow as part of the NPR Knight training webinars. Now, we want to get to know how local hosts of the two flagship NPR news shows, Morning Edition and All Things Considered, balance their broadcast and digital workflows.

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News Training
4:08 pm
Mon February 24, 2014

What We Can Learn From West Virginia Public Broadcasting's Water Crisis Coverage

Members of the West Virginia National Guard’s Chemical, Biological, Radiological, Nuclear and High-Yield Explosive Enhanced Response Force Package draw water sample to determine levels of contamination.
Credit West Virginia National Guard Public Affairs via Flickr

When thousands of gallons of a chemical spilled into a river in West Virginia in January, leading to a water crisis that affected over 300,000 people, West Virginia Public Broadcasting provided comprehensive coverage on the radio, on television, on their site and on social media.

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Competitive Analytics
1:36 pm
Fri February 14, 2014

How to Compare Your Site Metrics to Your Local Competitors

Looking at analytics data can sometimes feel like watching one Olympic bobsled run: In isolation, you have no idea if what you're looking at is good or bad. Context is everything.

For web metrics, we can look at our data over time, which gives it context and meaning. We can also look at our station numbers compared to other public media stations like us using the Station Analytics System. Comparisons can turn data into actionable insights.

So how do we compare our stations against the most important digital competition we have: the websites of local newspapers, TV stations, other nearby radio stations, local music sites, and so on?

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Analytics
12:53 pm
Fri February 14, 2014

Introduction to Google Analytics Segmentation (Video)

If you weren't able to join our live training webinar on February 6th, 2014 you can now watch the video or download the slides on nprstations.org.  The session included an overview of segmentation and examples of how to build visit and user segments for a few key site activities.

Here a few suggestions to get you started by building segments around or two most important activities: listening and reading.

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9:55 am
Fri February 7, 2014

Seven Twitter Tips From the New York Times Social Media Desk

Lead in text: 
The social media team at The New York Times offers some of the lessons it's learned about serving its Twitter following in this post on the Nieman Lab blog. It has several ideas you can use to improve the quality of your own Twitter presence. A few standouts: use clear, concise writing that conveys the story you're pointing to; when you can, craft tweets by hand and don't rely on auto-posting; and don't be afraid to tweet a story multiple times when it resonates with your audience. The NYTimes team openly shares their hits and misses in this piece. Highly recommended.
The social media desk at The New York Times expanded in 2013 with the addition of three editors and a broadening of our roles in the newsroom. Beyond editing Times social media accounts, our team devotes an increasing amount of labor to working with the paper's editors and reporters to integrate reader engagement into our most important journalism.
Audio
12:35 pm
Wed February 5, 2014

Viral Audio: Experiments In Making Sound Spread

How can we get more ears on audio?
Credit Russ Gossett

By now you’ve likely come across Digg’s terrific piece on viral audio. And if you haven’t ventured beyond the headline, it’s worth a read. The piece picks apart this question: How come audio never goes viral?

That’s a question we’ve been exploring over the past year here at NPR Digital Services. We set out to solve the viral audio challenge and we’ve discovered a few things worth adding to the conversation

(Keep in mind: these finding are based on a small sample size.)

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Analytics
3:16 pm
Tue February 4, 2014

Should you upgrade to Universal Analytics? Not yet.

a message from the google analytics reporting interface

Have you been seeing messages in your Google Analytics account pushing you to upgrade to Universal Analytics? If you haven't, then you probably aren't looking at your reports enough.  If you have, you can go ahead and ignore them for now.

The most basic reason for you to ignore these is that if you are using the Station Analytics System (SAS) tag won't be supporting Universal Analytics anytime soon. Here's why we've decided to wait:  

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Training on Demand
3:19 pm
Tue January 28, 2014

Training on Demand: Building Digital News Capacity (part 3 of 3) [VIDEO]

Credit facebook

Hello! We're pleased to share with you the last set of webinars in our three-part series on building digital news capacity. The series are based on our 11-week Knight training for stations.

The first series laid the foundation for building digital capacity in your newsroom and for crafting stories that will resonate with and engage your audience. The second installment built on that foundation by exploring workflow, photography and aggregation. And now, the last in our three-part series addresses how to engage and connect with your audience. 

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