The web is a visual medium. Since the html blink tag was created we have all been focused on the appearance of our websites, but for the public radio audience listening is critically important - even on the web. Rather than thinking of the homepage as a whole, we looked at the individual parts or functional elements to determine which were most effective at engaging visitors.
Our dashboards and monthly reports feature traffic source pretty prominently. You are probably well aware of how much of your traffic is from Direct, Search, and Referrals - if you're not, learn more about Traffic Sources in this Google Analytics Training Video. Google Analytics reporting devotes an entire section to Traffic Source, but if it isn't meaning much to you perhaps there is something missing from your reports.
This week we launched the new, responsively redesigned homepage for NPR.org. Our goal: increase audience engagement (pages per session, unique users), create a cohesive experience across platforms, improve local / national connection, and improve listening engagement.
NPR Digital Services is pleased to announce that we have developed a new support Help Center to provide additional self-service resources for stations to get answers to frequently asked questions, step-by-step how to instructions, training videos, and printable manuals for most of our products and services.
Our goal is to provide a variety of channels for stations to resolve any issues you have as quickly as possible, and reduce the need for submitting tickets for common questions and support needs.
Starting the week of August 5, 2013, the DS Support team is changing how we are working with the station community. Previously, each of our three support managers were regionally focused with a Station Relations Manager, handling all the setups and product & services support for a specific region.