We're excited to announce the launch of new digital metrics dashboards for stations, with critical data on your site and your streams. Station Analytics presents key metrics on your station's audience growth and engagement - plus the ability to compare your numbers to other stations like you.
This session examines techniques for webifying your radio story for the online audience. We also explore what makes a great web-native story. And we offer advice on when to choose one approach over the other.
We will also take a look at how to manage your time when producing content for several mediums. Some questions to ask:
1. Who is my audience? 2. What is most relevant? 3. What is the best use of my time?
If you're looking for some inspiration, take a look at the work of some of these excellent journalists in broadcast:
We're working on a broader best practices document to outline methods for engaging the newsroom in analytics. For now, though, here's a way to start the conversation. No metric is a one size fits all. But there are two high level questions that should form the basis for any benchmark. Those are:
Is my audience growing? And Is my audience engaged?
Ahh May, the month of mothers, flowers, World Press Freedom, the Kentucky Derby and… of course news training. We love hearing about your adventures in digital storytelling. Since sharing is caring, send us an email about your endeavors, and we may feature you in a future newsletter.
There's a lot of good stuff coming from the Station Analytics System these days, so if you haven't yet signed up you can read more about it, but I know you're going to like this new batch of enhancements that are rolling out this week. In addition to launching dashboards, we are supercharging the data that is in your Premium Google Analytics account by taking advantage of Custom Variables.