On our December Station Analytics Insights webinar we presented some data about the tremendous audience growth coming from mobile devices. If you have ever wondered how mobile users get to your site or what the best platform is for growing new audience, then you'll want to set aside 10 minutes to watch the video. Once you've watched - join the conversation by tweeting your thoughts using #PubMetrics
Join us for our final Knight funded training opportunity; our two-year grant will conclude this coming February with a re-imagined 11-week training — it's now a five-week project-based program that focuses on harnessing your audience to tell better stories and connect with your community. Stations should come with a project or story idea that we'll work with you to complete over five weeks. We're looking for stations that want to explore the confluence of storytelling and community building.
People involved in public media share how they wade through the digital news deluge. This month we spoke with we spoke with Kelsey Proud. Kelsey is the engagement editor at St. Louis Public Radio/The Beacon. She took some time to tell us about her digital habits.
The StateImpact pilot project came to an end this past summer, but most of the reporting collaborations are continuing at stations around the country. Each team focused its reporting on one carefully chosen topic (fracking, for instance) and built its expertise and reputation.
Some might see a person's face. A trained copy editor would see the shorthand for the following taken from The Associated Press Stylebook (from top to bottom): insert quotation marks, remove or insert a period, hyphen and dash.
Public radio member stations have been honing their sound and style for decades. Now, with the incorporation of text and image-based digital news, radio practitioners are addressing questions about capitalization, ellipses, captions and hyperlinks. This is leading many stations to consider their own style guides.
American Public Media’s Marketplace has successfully increased its digital audience for audio by following a simple but effective strategy: it has tailored content to meet the needs of its digital audience, and it has pushed that content to as many relevant platforms as possible.