Twice a year we step back and look at the overall digital trends in public media. In last year's PubMetrics presentations, the news about live streaming was mostly positive: While cume wasn't growing, our existing audience was listening more often, so listening time overall was still on the rise.
On May 14, Sara Sarasohn (NPR One’s Managing Director) and I held a webinar to share findings from a recent exercise. The NPR One team identified intros that performed well on the app (meaning, people skipped them less often). Then, Sara and I took a close look/listen, in search of patterns. We have both edited NPR newsmagazines (and Sara was also an Arts desk editor), so we leaned on that prior editorial experience to come up with our findings.
As part of our routine security review of the QuickPledge platform, NPR Digital Services will be making some updates to the platform to improve security that will change the way you access the admin panel and access to encrypted files. We are committed to staying current with industry expectations, even as we migrate off this platform to our new DS Marketing Forms, powered by Springboard.
Hello, we’re back from our three-month newsletter break and we’ve missed you.
A lot has happened thus far in 2015. We have a new team, we are starting a new round of webinars and later this spring, we will launch an editorial training website. As always, we will highlight the good work happening at your stations and we will hear from someone in public media about how they navigate the news.
In public radio, it goes without saying that the public – our existing audience and otherwise – should be at the heart of everything we do. One way to bring more of those people into our reporting is through social callouts, where we ask the wider world to share their stories, photos and thoughts on any number of topics.
Recently, the station analytics team was asked to help solve a debate in a local newsroom. This station was trying to decide if it would be beneficial to supplement its strong local coverage with some national news from the NPR API. Since we have data about web performance for over 200 stations, we were glad to offer some insight. We started by looking at a group of 25 stations with strong digital newsrooms and monthly users between 50k and 300k. We found that, in these stations, local news drove higher engagement and encouraged users to come back.