NPR Digital Services’ Station Analytics System (SAS) relies heavily on Google Analytics, including stations’ Google Analytics data. Google Analytics announced several months ago that they were beginning a transition to the next version of Google Analytics, which they are calling Universal Analytics (UA).
As part of our routine security review of the QuickPledge platform, NPR Digital Services will be making some updates to the platform to improve security that will change the way you access the admin panel and access to encrypted files. We are committed to staying current with industry expectations, even as we migrate off this platform to our new DS Marketing Forms, powered by Springboard.
Hello, we’re back from our three-month newsletter break and we’ve missed you.
A lot has happened thus far in 2015. We have a new team, we are starting a new round of webinars and later this spring, we will launch an editorial training website. As always, we will highlight the good work happening at your stations and we will hear from someone in public media about how they navigate the news.
In public radio, it goes without saying that the public – our existing audience and otherwise – should be at the heart of everything we do. One way to bring more of those people into our reporting is through social callouts, where we ask the wider world to share their stories, photos and thoughts on any number of topics.
Recently, the station analytics team was asked to help solve a debate in a local newsroom. This station was trying to decide if it would be beneficial to supplement its strong local coverage with some national news from the NPR API. Since we have data about web performance for over 200 stations, we were glad to offer some insight. We started by looking at a group of 25 stations with strong digital newsrooms and monthly users between 50k and 300k. We found that, in these stations, local news drove higher engagement and encouraged users to come back.
Attention Stations! NPR Digital Services will be hosting an all-station Twitter chat to explore the NEW Composer 2 Widgets on Wednesday, May 6th from 2-3 p.m. ET using the #NPRChats tag.
#NPRChats is an informal way for NPR Digital Services to gather feedback and answer questions from our Member Stations about a different topic or theme each month.
The upcoming May 6th chat will focus on the NEW Composer 2 Widgets—the latest update to one of our most important tools! NPR Digital Service’s own Molly Holder (@mbholder), the Composer 2 Senior Product Manager, will be joining the chat to answer any questions you may have about the new widgets features and benefits.
New tools for clients of NPR Digital Services may help to boost adoption of the Public Media Platform, a digital content distribution system that is angling for long-term sustainability. The tools give the 160 stations that use NPR's Core Publisher content management system access to the PMP for the first time.
Core Publisher and NPR One Recognized for Outstanding Achievement
BOSTON – NPR Digital Services announced that Core Publisher and NPR One have been selected as finalists in the Best B2B Technology and Best Mobile App categories for the 19th Annual MITX Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the awards recognize excellence in concepts and creations in marketing and technology produced or developed in New England.