News

Pages

Digital Strategy
11:55 am
Thu March 20, 2014

Join a Twitter Chat on Digital Strategy for Shows Wednesday, March 26

You can join a Twitter chat from anywhere - even your phone.
Credit Flickr/CC-BY/JohanL

On Wednesday, March 26th at 2:30pm EST, we held  a Twitter chat to discuss digital strategy for public radio shows. Guests from NHPR's Word of Mouth and WNYC's The Brian Lehrer Show joined, along with many other producers from local show. For a recap, go to: Three Things We Learned From Our #ShowsChat

Read more
Digital Strategy
9:13 am
Thu March 20, 2014

OPB's Think Out Loud Shares How To Make Digital Manageable On A Tight Schedule

Think Out Loud host Dave Miller.
Credit John Rosman/OPB

Here at Digital Services, we're checking in with shows around the country about their digital best practices and strategies. 

One show that’s doing an admirable job of engaging it’s audience on Twitter and on their website is Oregon Public Radio’s midday show, Think Out Loud. I spoke with Dave Blanchard, one of the show’s producers, and John Rosman, a digital producer at OPB who works with the show, about how TOL tackles their digital responsibility.

Read more
My So-Called Digital Life
3:05 pm
Wed March 19, 2014

A Peek Inside Jesse Thorn's Digital Life

Credit Gordon de los Santos

 People involved in public media share how they wade through the digital news deluge. This month we spoke with Jesse Thorn, host and creator of the NPR distributed radio show/podcast Bullseye. He also owns the podcast network Maximum Fun and runs the menswear blog Put This On. In between his many duties, he shared how he traverses the digital world.

Read more
Editorial Monthly Newsletter
1:47 pm
Wed March 19, 2014

Spotlight on KALW, KCUR, and WFAE, Plus Knight Training Highlights

Credit poster designed by Rich Black

In this month’s newsletter, you’ll hear about how KALW, KCUR and WFAE are using radio, social media and their local community to tell stories, highlights from our final Knight Foundation conference and take a peek into Jesse Thorn's digital life. Have something to share for next month? Let us know – email kpodbielski@npr.org or tweet us a hello @NPRDS.

Read more
Digital Strategy
9:15 am
Tue March 18, 2014

Training On Demand: How To Start Your Public Radio Show Off Right On Social Media

Facebook and Twitter can be a powerful tool for public radio programs of all sizes.
Credit Maria Elena/Flickr

Growing your show’s social media presence can feel challenging at times, especially when you’re just starting out. But many of the basics that help reporters and stations find their foothold can help shows too. 

Read more
Analytics
3:41 pm
Fri March 14, 2014

Pageviews Aren't Perfect but They're a Good Place to Start

There's nothing like hyperbole to get someone's attention.  Oh boy, did Chartbeat CEO Tony Haile get people's attention when he said "what you think you know about the web is wrong"- but let's all take a breath before we start throwing out our Google Analytics data.

Read more
Digital Strategy
1:12 pm
Thu March 13, 2014

KCRW Uses Tumblr to Take on South by Southwest

KCRW's Tumblr blog for the 2014 SXSW Festivals in Austin is the latest example of the California public radio station using Tumblr to cover live events.
Credit Emily Alfin Johnson/NPR

Last weekend, tens of thousands descended upon Austin, Texas for the start of the 2014 South by Southwest Festival. The nine day event, which continues through March 16, is a huge operation. It features musical performances at more than 100 venues, highly anticipated TV and movie premieres and even an interview with NSA leaker, Edward Snowden

Read more
Audio Analytics
11:16 am
Thu March 13, 2014

How to Compare Your Broadcast and Streaming Metrics

Credit Eric Bennett/Flickr

We all know that digital listening is on the rise. But exactly how much listening is now streaming vs broadcast, and how can you track this over time for your station?

To find out, you need to compare broadcast numbers from Nielsen Audio (formerly Arbitron) to streaming numbers from Triton Webcast Metrics. But sadly, these two sources measure things a bit differently, and there are details you need to know in order to compare them accurately.

Read more
Digital Strategy
11:01 am
Thu March 13, 2014

Tips on Digital Engagement From NHPR's Word of Mouth: Experiment, Be Consistent and Keep Trying

The Word Of Mouth Team. From left to right: Maureen McMurray, Taylor Quimby, Virginia Prescott, Logan Shannon, their "awesome" intern, Sarah Thomas and Zach Nugent (on top.)
Credit Maureen McMurray/NHPR

NHPR's Word of Mouth focuses on “new ideas, emerging trends and untold stories.” The hour-long show airs Monday through Thursdays and Saturdays. Their engaging and fun online presence is consistent, and often experimental. (Terrible love song anyone?)

Read more
Digital Strategy
10:55 am
Thu March 13, 2014

Training On Demand: How Public Radio Shows Can Help Their Stories Succeed Online

A panoramic view of the WNYC offices, including the Brian Lehrer Show workspace.
Credit Jody Avirgan

Here at Digital Services, we're starting an ongoing project checking in with shows around the country about their digital best practices and strategies. From some of these conversations, we'll share many of the tips various public radio show staff have for succeeding online. We'll also point to relevant resources and training from our own archive. Have a suggestion for a person or show to talk to? Email it to ejohnson1@npr.org, or send us a tweet @NPRDS. 

Read more

Pages