Did you know that approximately 9% of all public radio streaming is happening using TuneIn, one of the biggest audio aggregators? And that TuneIn is seeing faster streaming growth than most public radio stations are seeing on their own websites?
These are the somewhat surprising discoveries made recently as we analyzed metrics on hundreds of public radio streams available in TuneIn.
Just this week we held our first Core Publisher Office hour. We are using office hours to cover specific "How Tos" in Core Publisher and also have an open Q&A session, discussing any other questions you have about how the product functions.
If you have a topic you'd like covered in the next few months, add your topic ideas here.
The NPR Digital Services/Knight Foundation Digital News Training is quite likely the largest training initiative ever undertaken in public media.
Over nearly two years, forty-seven stations have participated in our 11-week intensive training, and our news trainers have conducted on-site trainings at eight stations. In addition, NPR DS weekly webinars have reached about 1,800 participants at 245 member stations. (All of our webinars are archived, available for you and your team at any time.)
The web is a visual medium. Since the html blink tag was created we have all been focused on the appearance of our websites, but for the public radio audience listening is critically important - even on the web. Rather than thinking of the homepage as a whole, we looked at the individual parts or functional elements to determine which were most effective at engaging visitors.
Our dashboards and monthly reports feature traffic source pretty prominently. You are probably well aware of how much of your traffic is from Direct, Search, and Referrals - if you're not, learn more about Traffic Sources in this Google Analytics Training Video. Google Analytics reporting devotes an entire section to Traffic Source, but if it isn't meaning much to you perhaps there is something missing from your reports.
This week we launched the new, responsively redesigned homepage for NPR.org. Our goal: increase audience engagement (pages per session, unique users), create a cohesive experience across platforms, improve local / national connection, and improve listening engagement.