Here at Digital Services, we're checking in with shows around the country about their digital best practices and strategies.
One show that’s doing an admirable job of engaging it’s audience on Twitter and on their website is Oregon Public Radio’s midday show, Think Out Loud. I spoke with Dave Blanchard, one of the show’s producers, and John Rosman, a digital producer at OPB who works with the show, about how TOL tackles their digital responsibility.
People involved in public media share how they wade through the digital news deluge. This month we spoke with Jesse Thorn, host and creator of the NPR distributed radio show/podcast Bullseye. He also owns the podcast network Maximum Fun and runs the menswear blog Put This On. In between his many duties, he shared how he traverses the digital world.
In this month’s newsletter, you’ll hear about how KALW, KCUR and WFAE are using radio, social media and their local community to tell stories, highlights from our final Knight Foundation conference and take a peek into Jesse Thorn's digital life. Have something to share for next month? Let us know – email email@example.com or tweet us a hello @NPRDS.
Growing your show’s social media presence can feel challenging at times, especially when you’re just starting out. But many of the basics that help reporters and stations find their foothold can help shows too.
There's nothing like hyperbole to get someone's attention. Oh boy, did Chartbeat CEO Tony Haile get people's attention when he said "what you think you know about the web is wrong"- but let's all take a breath before we start throwing out our Google Analytics data.
Last weekend, tens of thousands descended upon Austin, Texas for the start of the 2014 South by Southwest Festival. The nine day event, which continues through March 16, is a huge operation. It features musical performances at more than 100 venues, highly anticipated TV and movie premieres and even an interview with NSA leaker, Edward Snowden.
We all know that digital listening is on the rise. But exactly how much listening is now streaming vs broadcast, and how can you track this over time for your station?
To find out, you need to compare broadcast numbers from Nielsen Audio (formerly Arbitron) to streaming numbers from Triton Webcast Metrics. But sadly, these two sources measure things a bit differently, and there are details you need to know in order to compare them accurately.
NHPR's Word of Mouth focuses on “new ideas, emerging trends and untold stories.” The hour-long show airs Monday through Thursdays and Saturdays. Their engaging and fun online presence is consistent, and often experimental. (Terrible love song anyone?)
Here at Digital Services, we're starting an ongoing project checking in with shows around the country about their digital best practices and strategies. From some of these conversations, we'll share many of the tips various public radio show staff have for succeeding online. We'll also point to relevant resources and training from our own archive. Have a suggestion for a person or show to talk to? Email it to firstname.lastname@example.org, or send us a tweet @NPRDS.