DS News
8:30 pm
Wed December 10, 2014

Jason Butler Joins DS as Sr. Director of Product

Credit Jason Butler

We are very pleased to welcome Jason Butler as Senior Director of Product Development for Digital Services.  Jason is a veteran in digital product development, having led the development of news, commerce and search platforms- inside and outside of media, with major news organizations and startups – and always with a strategic focus on serving the needs of the audience.   

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My So-Called Digital Life
5:15 pm
Mon November 24, 2014

A Peek Inside Amita Kelly Digital Life

Credit Shefali Kulkarni

People involved in public media share how they wade through the digital news deluge. Find past Digital Life features here. 

This month we heard from Amita Kelly, NPR’s Washington Desk digital editor/producer. Among many other responsibilities, you can follow the NPR Politics Tumblr that Amita runs. Before the Washington Desk, Amita worked on the show Tell Me More. Read on for her advice for succeeding on social and to learn what she calls “social StoryCorps.”

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Editorial Monthly Newsletter
4:51 pm
Mon November 24, 2014

November Editorial Newsletter

Greetings! As we get ready for the upcoming holiday season, we would love to hear what’s new at your station. Email us at to tell us the latest. Perhaps you have a fun holiday series you’re working on?

In this month's newsletter, we highlight examples of great journalism told in a variety of ways from KPCC, KERA, and OPB. Do these examples give you an idea for your own station? Well, read on, because we have tips for how to pitch digital projects in our latest installment of our advice column “Well, it Depends.” Plus, don’t miss our popular feature “Digital Life.” This month we hear from NPR Washington Desk digital editor Amita Parashar.

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PubMetrics Fall 2014
8:59 am
Wed November 19, 2014

Public Radio Streaming Is on the Rise, But Audience Reach Isn't

Streaming trends for 173 station streams.

It's that time of year again, when the DS Analytics Service takes a broad view of public media and finds the big trends everyone should know about. I have good news and I have bad news: Looking across the entire system, our station streaming is growing, but our audience isn't.

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News Training
10:53 am
Wed November 12, 2014

Webinar: Tips for Throwing Events to Grow and Keep Audiences

Credit Nancy Lin, Flickr, CC

Events are a key way to connect with audiences. Join this webinar to hear practical tips that apply to throwing events of all kinds, from singles nights to book clubs to Instagram art shows. 

Presenters Brenda Williams-Butts, Senior Director of Community Engagement and Audience Development at New York Public Radio, Olivia Allen-Price, Interactive and Engagement Producer at KQED, and Ezra Romero, Reporter/Producer at Valley Public Radio shared their tips for throwing events both large and small in an hour-long webinar. 

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News Training
2:37 pm
Thu November 6, 2014

How Should I Pitch My Digital Idea at My Station?

Credit Original image via Flickr/donovanbeeson

As part of our work on the NPR editorial coaching and development team, we’ve found that stations share many of the same questions and concerns with us. This advice column is one way to help make those questions and answers more public. 

Share your feedback via email to Submit your own questions for future installments of the advice column in this form.

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News Training
12:07 pm
Wed November 5, 2014

Public Radio Covers the Election With Partnerships, Photos, and Personality

Credit Flickr/CC-BY/Keith Iver

Now that we're all recovering from the #NPRParty, its time to take a look at some of the different ways Member Stations covered the election. We asked via our newsletter and Twitter for submissions of interesting online work. Here are a few that stood out. Have an experiment or link to share? Tweet it to @gteresa or email it to

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11:11 am
Wed November 5, 2014

Benchmarking Public Media Sites in Google Analytics (How to)

On this month’s webinar we discussed an interesting new feature in Google Analytics. Google Analytics is currently in the process of rolling out new Benchmarking reports. While our team has not yet worked with these extensively, we find it an interesting options for stations who are interested in comparing their performance with sites outside of public media. 

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Core Publisher
12:36 pm
Mon November 3, 2014

Embedding NPR Elections Tumblr Into Core Publisher

Following up on a recent note to outline NPR Election Night coverage from Member Partnership, we wanted to specifically detail how to embed the NPR Politics Tumblr into a Core Publisher post or page.

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My So-Called Digital Life
1:13 pm
Wed October 22, 2014

A Peek Inside Sam Sanders' Digital Life

Credit Corey Seeholzer

People involved in public media share how they wade through the digital news deluge. Find past Digital Life features here.

This month we heard from Sam Sanders, a producer and reporter based out of NPR West. He’s covered everything from the Sochi Olympics to the strange rise of moscato in hip hop culture. NPR wasn’t his first taste of public media – Sanders has worked at several Member Stations, including time at OPB as a Kroc Fellow. We’re big fans of the three Bs in his Twitter profile: bacon, Beyonce, and beer. Follow his tweets @SamSanders.

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