Cale Rubenstein

Product Manager

As we’ve discussed, thoughtful content syndication is a vital component of a station’s content and editorial strategy. Syndication, like locally created content, should be meaningful and relevant to your audience as well as driven by editorial decision-making. Among NPR member stations, KUT, Austin’s NPR member station, stands out as a web presence that utilizes good syndication practices. Recently, we talked to Stephanie Frederico, Andrew Weber, and Todd Callahan at KUT about their syndication approach and processes.

Recently, we’ve been exploring how Core Publisher stations can use digital syndication of stories between member stations and NPR as part of their digital strategies. This common practice can be a useful tool to improve your website experience and create value for your users. But it can can also lead to bloated, confusing, and unhelpful website experiences. Whether it is helpful or hurtful comes down to how much you syndicate, what you syndicate, and why you’re syndicating.

On your Core Publisher site right now, chances are there are stories that were not written by your organization. Likely, these are stories from NPR, other member stations, or organizations in public media. These digitally syndicated stories display content from a partner or third-partner natively on your site or app and are an important part of your station’s digital strategy.  Digital syndication within our NPR member-station network has some specific characteristics:

This information was shared with Core Publisher station users in a webinar on Thursday, March 22. To review the webinar, click here.

Over the past two years, NPR has taken a long look at Core Publisher place in the upcoming Digital Network.

If you are an NFCB or non-member station submitting for Soundexchange Quarter 1 2018 in April this pertains to you. If you are a member station that currently uses Composer 2, please do not continue reading.

 

We are excited to announce that SoundExchange reporting has received a facelift! In an effort to make the SoundExchange processing easier and more accurate for stations we are retiring the old Public Interactive interface and allowing stations to use Composer 2 to submit for SoundExchange reporting.

We’d like to share an update on NPR’s plans for the ongoing support of Core Publisher and for its eventual replacement.

Summary:

Over the past few years, many digital news organizations have been observing increases in visitors coming to our sites via story pages, and only story pages. Some have debated the death of the homepage, amid strong engagement persisting for those that do land on the homepage first. Keeping this increasing trend towards Post Pages in mind (accounting for over 50% of visits), we’ve been working to improve the user experience of the Post Pages on Core Publisher and promoted sustained engagement.

Recent trends have decisively shown that more and more traffic comes in through the story page. We’re finding that your first interaction with a user is on your post page; it is important that to create an engaged audience, we must improve the user experience on the post pages.