There's a lot of good stuff coming from the Station Analytics System these days, so if you haven't yet signed up you can read more about it, but I know you're going to like this new batch of enhancements that are rolling out this week. In addition to launching dashboards, we are supercharging the data that is in your Premium Google Analytics account by taking advantage of Custom Variables.
If you have decided to take advantage of the station roll-up feature in the the Station Analytics System (SAS) here are some helpful hints on how to create and setup the web property in Google Analytics.
Login to your Google Analytics account and click into the Admin section. Once in your account you will see your current properties in the first tab. You'll want to click +New Property to get started.
Having trouble getting setup in the Station Analytics System? Not sure what you need in order to get started? Follow the steps below to get your station up and running on the new system and start benefiting from the new tracking tag today!
You may have noticed something cryptic in your keywords reporting - "(not provided)". This item has been creeping up in the ranks for many sites and is now in the top slot for many of our stations. Wondering what this is and what you can do about it? Well, here's some background: The keywords that visitors typed into search engine are usually added to the referring url so that they can be captured by Google Analytics for search engine referrals.
Knowledge is power. A cliche, yes, but it's something that many digital newsrooms forget about when it comes to studying analytics. Or maybe they're selectively ignoring the numbers. Is it because the audience might be too small? Or that story they invested huge resources in is only managing a few retweets and likes on Facebook?
We're excited to announce the launch of a new Digital Services offering: Station Analytics. Its purpose is to provide stations the best business intelligence on your site and your streams, so you can measure your digital performance, benchmark your progress against other stations, and discover insights that support your decision making for all things digital.
Please join NPR Digital Services' Steve Mulder and Michelle Bellettiere on October 25 at 3 p.m. ET., as they introduce you to our new system that will provide better tagging and measurement across sites and streams. We recommend this session to anyone who supports or manages your station's digital presence.