Teresa Gorman

Digital News Specialist

Teresa is a Digital News Specialist at Digital Services. Prior to joining NPR, Teresa was social media editor at PBS NewsHour, where she played a leading role in shaping NewsHour's social media, outreach and engagement strategy. 

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News Training
4:07 pm
Tue April 8, 2014

Q&A: Why Michigan Radio Lets 26 Staffers Post to Their Facebook Page

Succeeding on Facebook isn't an easy task. Your station posts are competing with every other post from every other page that your fan has liked, from baby pictures to other local news outlets.

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Digital Strategy
9:11 am
Thu April 3, 2014

Lessons From #NPRWIT: Preparation and Collaboration Keys to Social Storytelling Success

Photos of many of the women in technology fields who tweeted days in their lives during the #NPRWIT series in March, 2014.
Credit Davar Ardalan

Throughout the month of March, women from technology fields in Silicon Valley to South Africa live tweeted a day in their lives using the hashtag #NPRWIT.

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Digital Strategy
5:55 pm
Fri March 21, 2014

Here are Three Reasons to Take a Second Look at Google+, From KQED Science [VIDEO]

The question that KQED Science Interactive Producer Jenny Oh probably hears the most about Google+ is some iteration of  "Why should I spend time on this?"

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News Training
12:16 pm
Tue March 4, 2014

#NPRKnight Twitter Chat FAQ

Participating in an #NPRKnight Twitter chat? Here's a quick FAQ to read through.

I am not part of the Knight Training - can I join?

Yes! This chat is open to anyone who is using Twitter. We welcome others to join in. Just keep in mind that discussion will focus on using Twitter from the perspective of journalists at NPR member stations.

What is a Twitter Chat?

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News Training
4:08 pm
Mon February 24, 2014

What We Can Learn From West Virginia Public Broadcasting's Water Crisis Coverage

Members of the West Virginia National Guard’s Chemical, Biological, Radiological, Nuclear and High-Yield Explosive Enhanced Response Force Package draw water sample to determine levels of contamination.
Credit West Virginia National Guard Public Affairs via Flickr

When thousands of gallons of a chemical spilled into a river in West Virginia in January, leading to a water crisis that affected over 300,000 people, West Virginia Public Broadcasting provided comprehensive coverage on the radio, on television, on their site and on social media.

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News Training
1:08 pm
Fri December 13, 2013

How NPR's Code Switch Grew a Social Media Audience From Scratch [VIDEO]

NPR's Code Switch, a team that reports on race, ethnicity and culture, launched in April, 2013. Months later, their Twitter account has over 16,000 followers and they've had a variety of fascinating conversations on different social media sites with their audience. 

NPR Digital Journalist Kat Chow recently shared how they did it in a webinar with Digital Services. Watch the recording and read through a summary below.

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News Training
2:07 pm
Fri November 22, 2013

Think User First: Takeaways From LobbyingMissouri.org Webinar [VIDEO]

St. Louis Public Radio reporter Chris McDaniel started highlighting lobbyist gifts to lawmakers in a regular series last spring to make the data more approachable. When they wanted to take it to the next level, they turned to NPR's news apps team for advice. St.

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Local Stories Project
12:07 pm
Wed November 13, 2013

Serious Stories Can Be Shareable, Too

Credit Russ Gossett

We’ve heard this a lot lately: Fun stories, not serious stories, work on social media.

But we’ve found otherwise. You can shape serious stories to make them shareable and more informative for the public. We’re not talking about watering down serious journalism — we’re talking about crafting stories for the digital audience.

This happens every day in the Local Stories Project, which curates the most shareable member station content and distributes it through the NPR Facebook page. We’ve seen that people have an appetite for interacting with important stories that affect their lives. We found similar results in our research into the types of local stories that foster engagement.

Still, we wanted to be sure. Can serious stories actually get as much attention as fun ones on social media? And how can reporters and editors shape serious stories so that the audience will like, share, comment, retweet, etc.?

To help answer these questions, we reviewed 809 stories from the Local Stories Project that we then classified as either fun or serious. These were station stories that were posted to the NPR Facebook page and geotargeted — only people in each station’s local region could see them.

The surprising results offer insight into how serious stories can be shareable.

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Local Stories Project
9:44 am
Wed November 13, 2013

Advice from Station Editors on How to Make Serious Stories Shareable

How do you make a serious story shareable?Through the Local Stories Project, we’ve found that serious stories can be just as -- and sometimes more -- shareable than fun stories. See our definitions of serious and fun stories.

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Storytelling
10:31 am
Thu August 8, 2013

9 Types of Local Stories that Cause Engagement

Credit Russ Gossett

When you come across a story about your town, city or state, what makes you want to share it?

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