Set it and forget it email management
Later this summer, we plan to enable Automation Studio for member stations who want to try marketing automation in their email campaigns.
In Salesforce Marketing Cloud, Automation Studio can help you automate email tasks (sends, reporting) in a visual interface.
For example, many stations send multiple emails for a member renewal campaign. With Marketing Automation, you can set up a multi-step campaign to automatically send one or more emails and define how log to wait before automatically sending the next email, etc.
The Automation Studio can also be used to automate tasks such as applying a filter to a data extension for more complicated processes.
Details on availability and training opportunities coming soon.