Better station branding on NPR One and NPR.org

Mar 13, 2017

Over the last few months, one of the priorities of the NPR Digital team has been to present station brands more consistently. For stations within networks, this meant updates to StationConnect designed to streamline workflow and make updates easily. 

Tomorrow, we'll take this a step farther. In an effort to present the best possible station brand data, we'll be updating NPR.org to use larger logo that stations upload in StationConnect.

Why this change:

Defaulting to a small logo, as we've been doing, restricts the ways in which your station’s brand can be presented throughout NPR digital products. If smaller logos are scaled to a larger size, it can affect the quality of your logo. This change will make your logos appear clearer on large screens and high-resolution displays.

To prepare for this update, we recommend reviewing this article in the NPR Digital Services Support Center, where you can see where your logos will appear and logo best practices. Also available in the Support Center are step-by-step tutorial videos on using Adobe Illustrator, Adobe Photoshop, and Sketch to update your logo in StationConnect.

If you have further questions about design or logo best practices, join our office hours: March 14 1pm- 3pm ET