Knight Training Application (1,000-Word Narrative)

Feb 7, 2012

Digital Services Editorial Training Program
Two levels of the Digital Services editorial training are supported in part by the Knight Foundation and require an application for consideration:

  1. Eleven-week intensive training (10 stations per group): A comprehensive digital training that will cover a range of topics, including growing online audiences, web writing for radio journalist, and multimedia storytelling.
  2. On-site training: These training are customized to each station and typically last one week. We’ll work in collaboration with each station’s management team to develop the curriculum based on the station’s digital goals. The Knight grant will subsidize a portion of that tuition depending on station size for eight stations over the next two years. Contact Director of Station Relations and Communication Stephanie Miller at smiller@npr.org

Application -- No form, just a written narrative
This application is meant to be filled out by a member of your station’s leadership team. That could be a general manager, program director, news director or digital director.

Please characterize in 1,000 words or less (but more than 140 characters) your station's commitment to digital on multiple platforms. Include items such as digital projects, training, strategic planning and staffing.

Please submit your application to training@ds.npr.org. After submitting your application, we’ll schedule a phone call to follow-up. If you’d like to be considered for on-site training, please indicate that at the bottom your application

Deadline:Applications for 2013 training programs must be submitted by November 15, 2012. 

Contacts: Questions regarding this application should be directed to Digital Services Editorial Training: Kim Perry, kperry@npr.orgor 202-513-2424

Hallmarks of successful applicants:
The station’s leadership has a commitment to digital. This could take the form of existing or future digital initiatives, and/or digital objectives built into a station’s strategic plan.

The station is committed to making changes to meet digital goals. For example, editorial staff having digital responsibilities, and/or the station being open to restructuring to enable digital content creation.

There is a desire to engage and grow online audiences. This might include staff being familiar with social media tools and practices, and/or staff embracing new technologies. 

There’s a robust editorial staff, either in programming or the newsroom, such as newsroom reporters and editors, and/or local show staff.
              
There’s some level of experience with digital tools, culture and trends. This could include development integrating radio and digital business goals, and/or the station’s online content takes a different form than its broadcast content.

Fees:
Eleven-week intensive: There is an additional cost to stations for travel to and from the three-day leadership conference. Available to 70 stations over two years.  Individual site visits are available for an additional cost.

On-site training: In addition to your Digital Services station fees, added tuition applies to this training.  The Knight grant will subsidize a portion of that tuition depending on station size for eight stations over the next two years. Contact Director of Station Relations and Communication Stephanie Miller at smiller@npr.org to find out how much subsidy is available for your station.