Measuring your audience and engagement: Updates from Analytics team

Oct 6, 2016

Last week was our monthly analytics webinar, where we gather together the top insights across the system on both audience and engagement. 

One-week retention measured June - September 2016

As you might expect, election coverage was a big focus for the system this month, and we broke down  audience consumption of election coverage, as well as its impact on retention rate. And the results are significant: politics and election coverage had more than double the one-week retention rate of the previous 12 weeks. 

We also launched two big features to measure how well your content is resonating with your audience: podcast dashboards and weekly analytics.

Podcast dashboards will give you a view into consumption by program, available right from the on-demand tab in the Station Analytics System.

One section of the weekly analytics emails, not reflective of all information provided.

For all users with accounts in the Station Analytics System, you'll now also be getting a weekly high-level overview of key digital trends at your station. If you don't have a Station Analytics System account, be sure to sign-up yourself and station colleagues across membership, content and digital.

While this information is available for you anytime in the Station Analytics System, our monthly webinar is a great forum for us to share the impact of this information and how you might be able to implement it at your station going forward. 

Our latest webinar is posted on NPRstations.org for you to review, and we've scheduled this month's for October 27. Register now, and come ready with questions!