Mon April 2, 2012
(Re)Introduction to Webcast Metrics
Later this month Arbitron and Edison Research will release their annual Infinite Dial study, in which they find that the weekly usage of Internet radio (which includes online streams of terrestrial broadcasts) among Americans 12 and over increased by more than 30% from 2011 to 2012. It's the biggest increase since they started tracking that statistic in 1998, which begs the question: Do you know how many people listen to your station's stream(s)?
Well, if you're an NPR member station, now you can by signing up for the latest addition to the NPR Digital Services suite of offerings, Triton Digital's Webcast Metrics.
Last week we held the second of two webinars to introduce this service. Once again, we had a lively discussion and many fine questions were asked and answered.
As promised, here's the (almost) complete video of the presentation and discussion:
Unfortunately, the first couple of minutes and slides were not recorded (oops). The good news is, you didn't miss much, mainly the introductions and agenda. The bulk of the presentation and all of the Q&A are in the recording.
But, if you really want to see what was missed, you can watch the beginning of the video recording of the first webinar, from March 8th here.
If video's not your thing, here's the slide deck from the presentation:
If you'd like to sign your station up for Webcast Metrics, shoot us an email here.
We've also created a page of frequently asked questions about the service.
Thanks to all who participated last week and we look forward working with of all you as we roll out this important service.