Sources Data Now Available in Station Analytics System

Aug 17, 2015

We’re pleased to announce that the Sources Dashboard is now available in the Station Analytics System (SAS)!

The dashboard will provide stations the opportunity to compare traffic trends in channels like direct, search, referrals, email and social, and view what those trends look like compared to the average station.

New Sources Dashboard

This update includes one additional change to which we’d like to draw your attention. The “Setup” page is now linked from the navigation links across the top of the page instead of the main menu bar. See images of this below.

Before:

Old SAS Menu

After:

New SAS Menu

If you’re not already using the Station Analytics System (SAS) there is more information on getting started here.

HOW TO USE THE NEW SOURCES DASHBOARD: If you are unsure how to use the information in these new dashboards, here are some tips on how you might respond to unusual numbers or changes.

  • Direct traffic -  Generally very regular so percentage drops are usually caused in fluctuations of other sources. Use the raw numbers to understand the pattern.
    • If you see a drop check your landing pages report to see if you lost traffic on a particular page. This could be due to a URL or domain name change, or it could be a tracking issue.
    • Large increases in direct traffic to “deep links” are often caused by social media or direct sharing of links.
    • Consider on air promotion to raise awareness if your direct traffic seems to be low. Some listeners are not aware that most stations produce written content online.
  • Search traffic – Generally regular but can spike due to a particular story of topical interest.
    • If you see a drop check your webmaster tools to confirm that there are no crawling errors and to understand what terms are driving search traffic.
    • Linking your webmaster tools account with your Google Analytics can give you better search data in GA. This link will add better data about the terms that users are searching for when they land on your site.
  • Social Media traffic – This traffic can be very volatile and swings are often related to changes out of our direct control.
    • If it pops: Look at the landing pages to understand which links are driving the traffic and compare to what you have posted on social media. Cross-post successful content to other networks
    • If it drops: Use Facebook insights to understand which individual pieces and content types are performing and decide if you need to adjust your frequency or content.