Talking About What Makes a Successful Station at PRNDI

Jun 26, 2012

A host of News Directors, reporters and others are in Houston this week for PRNDI's 2012 conference.

This is public radio's one gathering solely for news practitioners, and there's a lot of great stuff on the agenda, ranging from a talk by NPR CEO Gary Knell to sessions on multi-platform journalism, ethics in public media, social media strategy and techniques, and a visit from members of NPR's Planet Money team.

The full conference agenda is here.

Kim Perry and I will be there, too, and we've planned a couple of sessions for Saturday afternoon. One of them is about thinking digital first in the newsroom - something that many of us struggle with, even though we know that our online audiences have different expectations about the scope and speed of our coverage. We'll also devote a session to talking about how reporters and news directors can be digital leaders in their newsrooms and their stations. News is the core of many stations' digital strategy, so we'll talk about some of the things we're seeing at stations, but we also see this as a chance to poll the room on the successes and challenges of being more things to more people.

If you're going to PRNDI, say hi if we don't see you first!