What Business Intelligence Does Digital Services Provide to Stations? Join Our Webinar June 28

Jun 5, 2012

We all want our stations to become as powerful online as they are on air. The hard part is figuring out how - and being able to measure progress. That's where business intelligence comes in.

What do I mean by business intelligence? In a nutshell, it's data and insights that help you answer key questions:

  • Who exactly is my digital audience?
  • What do they want?
  • What are they doing online?
  • Is my audience growing and engaged with my content?
  • What's working (or not working) online?

DATE CHANGE! Due to a death in the family, we must postpone the June 14, 2012 webinar. Join us on Thursday, June 28 at 2 p.m. ET for a webinar tour through everything that Digital Services offers to stations around business intelligence

We'll cover the following topics:

  • Custom Google Analytics reports we create for stations
  • Triton streaming metrics
  • Chartbeat's real-time site dashboard
  • Actionable insights on key user behaviors, important trends, and best practices
  • Focused A/B testing on important business goals such as pledge optimization
  • Webinars, blog posts, and 1-on-1 consulting on analytics setup and training
  • Usability tests to uncover what is or isn't working on sites
  • Surveys providing key information about our audience

We'll show plenty of examples and also talk about what's coming next with our Analytics Service.

Sign up for this webinar here:
Thursday, June 28 at 2 p.m. ET
Register: https://www1.gotomeeting.com/register/396942753