Writing for the Web: Audience, Relevance and Time [VIDEO]

Jan 30, 2013

Write like your hair is on fire!
Credit KatieKrueger / Flickr

This session examines techniques for webifying your radio story for the online audience. We also explore what makes a great web-native story.

Consider asking yourself the following three questions when deciding what content you want to post online: 

1. Who is my audience?
2. What is most relevant?
3. What is the best use of my time? 

If you're looking for some inspiration, take a look at the work of some of these excellent journalists in broadcast:

Mark Memmott, NPR's The Two-Way
Mark Brush, Michigan Radio Senior Producer
Nathan Bernier, KUT News Reporter
Julie Rovner, NPR Health Policy Correspondent
Allison Aubrey, NPR Correspondent and contributor to The Salt



Writing for the web 2013 from nprdigital