Writing for the Web: Audience, Relevance and Time [VIDEO]

Jan 30, 2013

Write like your hair is on fire!
Credit KatieKrueger / Flickr

This session examines techniques for webifying your radio story for the online audience. We also explore what makes a great web-native story.

Consider asking yourself the following three questions when deciding what content you want to post online: 

1. Who is my audience?
2. What is most relevant?
3. What is the best use of my time? 

If you're looking for some inspiration, take a look at the work of some of these excellent journalists in broadcast:

Mark Memmott, NPR's The Two-Way
Mark Brush, Michigan Radio Senior Producer
Nathan Bernier, KUT News Reporter
Julie Rovner, NPR Health Policy Correspondent
Allison Aubrey, NPR Correspondent and contributor to The Salt

Video:

Slides:

Writing for the web 2013 from nprdigital