Writing for the Web Session: Webify or Go Native [VIDEO]

Apr 12, 2013

Write like your hair is on fire!
Credit KatieKrueger / Flickr

There are two types of writing you can provide for your digital audience: webified radio stories and web-native content. When deciding what kind of coverage you want to provide, ask yourself a few questions: 

1. Who is my audience?
2. What is most relevant?
3. What's the best use of my time? 

When you sit down to write your story, take time with the lede, be brutal with quotes and add context where it's relevant. 

To give you some inspiration, take a look at this webified radio story about crime scene investigators by Katie Moritz at KBIA. She had some editing help from content director Scott Pham

Recorded webinar


Writing for the web april 2013 from nprdigital