There are two types of writing you can provide for your digital audience: webified radio stories and web-native content. When deciding what kind of coverage you want to provide, ask yourself a few questions:
1. Who is my audience?
2. What is most relevant?
3. What's the best use of my time?
When you sit down to write your story, take time with the lede, be brutal with quotes and add context where it's relevant.
Writing for the web april 2013 from nprdigital