NPR Digital Services en How To Engage Your Community Visually With Instagram Callouts <p>The <a href="">majority of Americans</a> are now carrying cameras wherever they go - <a href="">in their smartphones</a>.&nbsp;</p><p class="p1">The NPR Visuals team has engaged with this smartphone-toting, photo-taking, audience by asking them to&nbsp;<span style="line-height: 1.5;">share photos around various themes, stories and series on social media. </span><a href="">Instagram</a><span style="line-height: 1.5;"> in particular has been a useful platform for these storytelling projects, NPR Visuals assistant producer&nbsp;<a href="">Emily </a></span><a href="">Bogle</a><span style="line-height: 1.5;"><a href=""> </a>said in a recent webinar with us.</span></p><p class="p1">Emily shared when to do an Instagram callout, how to plan, carry one out, and many more tips. Watch the recording of the webinar, click through the slides and read through a summary below.</p><p> Thu, 24 Jul 2014 20:13:31 +0000 Teresa Gorman 1094 at How To Engage Your Community Visually With Instagram Callouts Editorial Guidelines & Content Specifications <p class="headOne"><strong>NPR One Editorial Guidelines &amp; Content Specifications</strong></p><p class="headOne">We have partnered with advisory group stations and members from the station community to provide you with editorial guidance and specifications to help you create your content for NPR One.&nbsp; There are 4 content areas/buckets that stations will have the option to create local content for in NPR One.&nbsp; Please see a brief description for each content type , as well as a link to the full editorial guidelines and content specifications for each below. <a href="">Read more about the content flow...</a></p><p class="headOne"> Wed, 23 Jul 2014 15:03:09 +0000 Jennifer Strachan 1089 at Editorial Help - Hello Guidelines and Recs <p>In an effort to create an immediate local tie with each listening experience, this important lead element tells the listener that “it’s <em>YOUR STATION</em> on NPR One.” &nbsp;This local branding is a key element of the “Hello” message, which is then combined with a highly produced national greeting and introduction to NPR One.</p><div class="leftContCol"><p class="headtwo"><strong>The Opportunity</strong></p> Wed, 23 Jul 2014 15:02:38 +0000 Jennifer Strachan 1090 at Frequently Asked Questions <p>Please find a list of common questions below to help troubleshoot questions you may have while setting up your newscasts in NPR One.&nbsp; If you do not find the answer to your issue below, please email&nbsp;<a href=""></a>.</p><p><strong>Q.How do I access</strong>&nbsp;<strong>StationConnect?</strong></p> Tue, 22 Jul 2014 20:53:34 +0000 Janeen Williamson & Asli Binal 1023 at Where does my local station branding show up in NPR One? <p>Inside the NPR One app, your station's brand is presented in 3 distinct ways: <strong><a href="">text identifiers</a></strong>, <strong><a href="">logos</a></strong>, and a <strong><a href="">hello audio branding</a></strong> pieces connected to the NPR hello at the beginning of a user session. Each of the branding placements can be updated and managed by stations, or stations can rely on the default placements created for stations by NPR. Stations can use newly created tools within <a href="">StationConnect</a> to manage and update branding elements inside NPR One. Below you will see visuals to detail where your station's brand is presented in the app and access to the instructions to update these elements in StationConnect.</p><p> Tue, 22 Jul 2014 20:49:30 +0000 Janeen Williamson 1049 at Where does my local station branding show up in NPR One? Focused on mobile? Create a mobile view in Google Analytics <p>Mobile traffic has once again hit a new peak for our station sites and we eagerly anticipate the time when more of our traffic will come from mobile and from tablet than from desktop devices. All this growth can lead us to want to know more about our mobile users - who are they, what are they doing, are we helping them find what they are looking for?</p><p><strong>Limitations of Segments in Google Analytics</strong></p> Tue, 22 Jul 2014 18:01:07 +0000 Michelle Bellettiere 1088 at Focused on mobile? Create a mobile view in Google Analytics Editorial Help - Local Segmented Audio <p class="HEADTWO"><strong>Opportunity</strong></p><p>Your locally-produced segments are a critical piece of the NPR One experience and provide the greatest opportunity for a meaningful connection to the listener. &nbsp;From spot news and topical pieces, to longer, contextual features, the mix of national and local segments hopes to provide something for everyone, with the added benefit of listener control.</p> Tue, 22 Jul 2014 17:17:17 +0000 Jennifer Strachan 1093 at Editorial Help - Newscasts <div class="leftContCol"><p class="headtwo"><strong>Opportunity</strong></p><p>Just as your local newscast is critical in communicating timely and relevant information to your broadcast audience, it is of equal value to your listeners in NPR One. &nbsp;The local newscast will immediately follow the national NPR newscast and is the first experience, after the Hello, of truly connecting with your local brand and content.</p> Tue, 22 Jul 2014 17:14:56 +0000 Jennifer Strachan 1092 at Editorial Help - Sonic IDs <div class="leftContCol"><p>For the purposes of these guidelines the term “Sonic ID” is interchangeable with “Local Voice” and “Sense of Place” spots and segments. &nbsp;&nbsp;We understand that the term “Sonic ID” does not accurately define every type of segment that might be included. &nbsp;The term is used more broadly for the purposes of this player.</p><p class="headtwo"><strong>The Opportunity</strong></p> Tue, 22 Jul 2014 16:57:27 +0000 Jennifer Strachan 1091 at How Community Listening Sessions Can Help Stations Reach New Audiences <p></p><p>We often hear questions like this one: how can our station reach new audiences? One way to start is with community listening sessions.</p><p>In a recent webinar, we heard from two stations that have sessions to build relationships in communities that are underserved by the media.</p> Fri, 18 Jul 2014 18:59:32 +0000 Teresa Gorman 1086 at How Community Listening Sessions Can Help Stations Reach New Audiences