NPR Digital Services

CORE PUBLISHER: SAS, Composer 2, more

Sara Terpeny — Wed, 22 May 2013 22:02:43 +0000

The following updates were made to Core Publisher this week:

Station Analytics System

Core Publisher stations are now ready to move over to SAS tracking. We will be moving stations to SAS tracking over the next few days. Along with this comes some additional data in Google Analytics, namely author, tag, and keyword popularity. And much more to come. Stay tuned.

New Enhancements in Station Analytics: Track Author and Tag Performance; Compare Local vs National

Michelle Bellettiere — Wed, 22 May 2013 18:58:27 +0000

There's a lot of good stuff coming from the Station Analytics System these days, so if you haven't yet signed up you can read more about it, but I know you're going to like this new batch of enhancements that are rolling out this week. In addition to launching dashboards, we are supercharging the data that is in your Premium Google Analytics account by taking advantage of Custom Variables.

Syndicated Shows Providing Playlists

Jeff Burke — Mon, 20 May 2013 21:11:17 +0000

Syndicated Shows:

One of the benefits of reporting through the CPB/SX agreement via NPR Digital Services is that NPR DS serves as the aggregator of syndicated programming, so they can be included in stations’ quarterly SoundExchange reports. Stations then don’t need to collect and report this data themselves; instead they just need to add the program to their guide schedule.

3 Ways Tweeting is Like Radio Reporting

Teresa Gorman — Tue, 14 May 2013 19:13:53 +0000

Tweeting is not a skill that should come out of left-field for journalists that work in radio.

That's a key point that WBUR reporter Curt Nickisch made several times during a recent Twitter chat where he shared thoughts about his use of social media during the Boston Marathon bombings and manhunt, and also in his day-to-day work.

How To: Skyboxes v. Sticky Strip v. Featured Content v. Lead Stories Blocks

Rakiesha Chase-Jackson — Mon, 13 May 2013 14:02:28 +0000

The Skybox, Sticky Strip, Featured Content and Lead Stories display block can all be used to display content on your site in different ways. However, not all types of content can be added to all display block. See below for more information on what type of content can be added to each block.

Station Analytics System - Frequently Asked Questions

jburke — Fri, 10 May 2013 21:20:19 +0000

Here are some frequently asked questions around the Station Analytics System (SAS):

Q: What is SAS?
A: SAS is the Station Analytics System –it’s comprised of two main parts: the Tag Management System (TMS), which generates a custom analytics tag for all your pages, and dashboards showing your station’s site and stream metrics.

Pulse: Track the Success of Your Email Campaigns

NPR Digital Services — Fri, 10 May 2013 19:07:26 +0000

Evaluate the success of your e-solicitations!

Pulse Tip: Soft vs. Hard Bounces

NPR Digital Services — Fri, 10 May 2013 19:05:51 +0000

A soft bounce is an email message that gets as far as the recipient's mail server but is bounced back undelivered before it gets to the intended recipient. A soft bounce might occur because the recipient's mailbox is full, the server is down or swamped with messages, the message is too large or the user has abandoned the mailbox. Pulse will attempt re-deliver the message once; if it fails again, the member stays on the active list and next time you send a newsletter the address will be tried again.

Generate an Archive of Previous E-Newsletters

NPR Digital Services — Fri, 10 May 2013 19:04:52 +0000

Using the ‘web version‘ link in Pulse, you can easily create web links to your old e-newsletters and set up anewsletter archive on your website or email a link to a person who missed the last mailing.

Sending Quick Test and Proof Messages

NPR Digital Services — Fri, 10 May 2013 19:03:51 +0000

Before sending out your email campaign it's always a good idea to send out a test message to yourself so you can avoid issues such as broken links or images, rendering problems or non-functioning unsubscribe process.