About NPR One

NPR One Membership Leads: Things to know and things to do

Aug 17, 2016

Each month you download lists of emails of your NPR One listeners. But, then what?

That’s a question we heard from a lot of you at PMDMC in Boston. As a network, we’re still figuring out how to best use these leads to turn NPR One listeners into donors. We’re looking forward to working and learning along with you.

But we aren’t starting from scratch. Here’s what we’ve heard and learned from stations that are already engaging with their NPR One leads.

local station
NPR

 

NPR One listeners are significantly younger than our traditional broadcast audience: 40% are under 35 years old.

31% of NPR One users claim they are not broadcast radio listeners. 27% of NPR One users say that they listenmore often to your station as a result of listening to NPR One.

Make sure your branding is how you want it in NPR One, so listeners in your area know who you are.

Editorial Guidelines & Content Specifications

Jul 23, 2014

NPR One Editorial Guidelines & Content Specifications

We have partnered with advisory group stations and members from the station community to provide you with editorial guidance and specifications to help you create your content for NPR One.  There are 4 content areas/buckets that stations will have the option to create local content for in NPR One.  Please see a brief description for each content type , as well as a link to the full editorial guidelines and content specifications for each below. Read more about the content flow...

What is NPR One?

Jul 7, 2014

NPR One: Public radio made personal.

NPR One is a new digital listening app that will blend NPR and Member Station news reporting into a rich, localized, on-demand experience.

It is primarily a local/national newsmagazine experience, but enabled with digital capabilities that customize to the user and enables features such as skipping.