Tagged: Analytics

Metrics Spotlight is our new series that will help you understand the important numbers behind successful digital measurement strategies.

Hi there, I was just thinking about another interesting web metric that I want to talk to you about – "time spent on page."  Do you have a moment? Not yet?  That's ok, Just leave this page open and I'll wait for you.  

Later this month Arbitron and Edison Research will release their annual Infinite Dial study, in which they find that the weekly usage of Internet radio (which includes online streams of terrestrial broadcasts) among Americans 12 and over increased by more than 30% from 2011 to 2012. It's the biggest increase since they started tracking that statistic in 1998, which begs the question: Do you know how many people listen to your station's stream(s)?

Last week NPR Digital Services officially added Triton Digital's Webcast Metrics service to our suite of analytics offerings. A webinar was held to introduce the service to NPR member stations and to answer questions. Needless to say, a good time was had by all!

As promised, here's the full video of the presentation and discussion:

Here's the slide deck:

As NPR and Public Radio content becomes increasingly accessible on more platforms, each release of Arbitron’s broadcast ratings is met with more skepticism.  Any ratings decline or lack of growth is often attributed to people shifting their listening from broadcast to digital.

Arbitron's Total Audience Measurement service aims to measure listening to all forms of audio, across all platforms.