10:04 am
Mon February 23, 2015

#NPRChats is back! Join our Analytics Dashboard Twitter Chat Wed. March 4th

Credit Elijah van der Giessen / FundChat

Attention Stations! NPR Digital Services will be hosting an all-station Twitter chat to explore the Station Analytics System's Analytics Dashboard on Wednesday, March 4th from 3-4 p.m. ET using the #NPRChats tag.

#NPRChats is an informal way for NPR Digital Services to talk with and answer questions from our Member Stations about a different topic or theme each month.

The upcoming March 4th chat will focus on the SAS Analytics Dashboard—one of the most important tools available for evaluating your station’s digital strategy! NPR Digital Service’s own Michelle Bellettiere (@NPRBelle), Digital Analytics Senior Manager, will be joining the chat to answer any questions you may have about Analytics Dashboard features and benefits.

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2:37 pm
Tue January 27, 2015

Core Publisher responsive theme shows measurable gains in analytics

The Core Publisher development team has been working hard to introduce a fully functioned responsive web theme. Over the past few months a handful of sites have moved to this new theme which provides a cleaner look and allows a consistent experience across devices. While we can't share sites confidential details, we can point to a few positive trends that we have seen post launch.

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2:30 pm
Mon December 22, 2014

Shining a Light on Dark Social's Impact on Station Sites

Lately lots of people have been emailing me links to articles about a phenomena called "dark social." This is interesting because "dark social" is the phrase coined to describe what was originally thought to be impact of the social sharing of links directly between individuals through email and chat.  Back in 2012, Alexis Madrigal wrote an article about a concerning trend that he was seeing on

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1:15 pm
Tue April 29, 2014

Using new lifecycle segmentation to change the way we look at online audience

NPR member stations are successfully using a web first approach to digital news that is rapidly capturing new online audience. We have watched our social media traffic grow and are consistently improving our reach through new tools, platforms and partnerships, but to fulfill our long-term goals we'll need to encourage deeper engagement and direct relationships between stations and their new audience.  

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4:23 pm
Mon December 23, 2013

NPR Stations gain new audience through mobile growth

On our December Station Analytics Insights webinar we presented some data about the tremendous audience growth coming from mobile devices.  If you have ever wondered how mobile users get to your site or what the best platform is for growing new audience, then you'll want to set aside 10 minutes to watch the video.  Once you've watched  - join the conversation by tweeting your thoughts using #PubMetrics

2:49 pm
Thu October 31, 2013

Setting up E-Commerce Tracking for Pledge

There are two parts to turning on E-Commerce Tracking:

#1 - Add Code to Your Pledge Form:

Special Google Analytics code needs to be added to your pledge confirmation page. The specifics of what code needs to be added depends on your pledge form and how it is coded, but in most cases it will capture information on what the transaction is, and how much money it represents, and send that information to your Google Analytics account.

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4:43 pm
Mon June 10, 2013

How To Have That "Analytics Conversation" With Your Reporters

Credit via flickr/writetoreply (CC-BY)

We're working on a broader best practices document to outline methods for engaging the newsroom in analytics. For now, though, here's a way to start the conversation. No metric is a one size fits all. But there are two high level questions that should form the basis for any benchmark. Those are:

Is my audience growing?
Is my audience engaged?

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Release Notes
6:02 pm
Wed May 22, 2013

Integrating SAS Tags and Composer 2 into Core Publisher Sites

The following updates were made to Core Publisher this week:

Station Analytics System

Core Publisher stations are now ready to move over to SAS tracking. We will be moving stations to SAS tracking over the next few days. Along with this comes some additional data in Google Analytics, namely author, tag, and keyword popularity. And much more to come. Stay tuned.

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5:20 pm
Fri May 10, 2013

Station Analytics System - Frequently Asked Questions

Here are some frequently asked questions around the Station Analytics System (SAS):

Q: What is SAS?
A: SAS is the Station Analytics System –it’s comprised of two main parts: the Tag Management System (TMS), which generates a custom analytics tag for all your pages, and dashboards showing your station’s site and stream metrics.

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6:38 pm
Mon May 6, 2013

Six Steps to Site Tagging in the New Station Analytics System

Having trouble getting setup in the Station Analytics System?  Not sure what you need in order to get started?  Follow the steps below to get your station up and running on the new system and start benefiting from the new tracking tag today! 

Creating a Login at :

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