The following updates were made to Core Publisher this week:
Station Analytics System
Core Publisher stations are now ready to move over to SAS tracking. We will be moving stations to SAS tracking over the next few days. Along with this comes some additional data in Google Analytics, namely author, tag, and keyword popularity. And much more to come. Stay tuned.
Here are some frequently asked questions around the Station Analytics System (SAS):
Q: What is SAS? A: SAS is the Station Analytics System –it’s comprised of two main parts: the Tag Management System (TMS), which generates a custom analytics tag for all your pages, and dashboards showing your station’s site and stream metrics.
Having trouble getting setup in the Station Analytics System? Not sure what you need in order to get started? Follow the steps below to get your station up and running on the new system and start benefiting from the new tracking tag today!
You may have noticed something cryptic in your keywords reporting - "(not provided)". This item has been creeping up in the ranks for many sites and is now in the top slot for many of our stations. Wondering what this is and what you can do about it? Well, here's some background: The keywords that visitors typed into search engine are usually added to the referring url so that they can be captured by Google Analytics for search engine referrals.
Knowledge is power. A cliche, yes, but it's something that many digital newsrooms forget about when it comes to studying analytics. Or maybe they're selectively ignoring the numbers. Is it because the audience might be too small? Or that story they invested huge resources in is only managing a few retweets and likes on Facebook?
NPR is undergoing a Webcast Metrics measurement project in order to move to a common system for measuring the larger digital audience. NPR Digital Services is facilitating this project by working with stations on setting up measurement accounts for all NPR Member Stations. Triton Digital was chosen as our vendor and partner in this process.