Analytics

Analytics
4:23 pm
Mon December 23, 2013

NPR Stations gain new audience through mobile growth

On our December Station Analytics Insights webinar we presented some data about the tremendous audience growth coming from mobile devices.  If you have ever wondered how mobile users get to your site or what the best platform is for growing new audience, then you'll want to set aside 10 minutes to watch the video.  Once you've watched  - join the conversation by tweeting your thoughts using #PubMetrics

Analytics
2:49 pm
Thu October 31, 2013

Setting up E-Commerce Tracking for Pledge

There are two parts to turning on E-Commerce Tracking:

#1 - Add Code to Your Pledge Form:

Special Google Analytics code needs to be added to your pledge confirmation page. The specifics of what code needs to be added depends on your pledge form and how it is coded, but in most cases it will capture information on what the transaction is, and how much money it represents, and send that information to your Google Analytics account.

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Analytics
4:43 pm
Mon June 10, 2013

How To Have That "Analytics Conversation" With Your Reporters

Credit via flickr/writetoreply (CC-BY)

We're working on a broader best practices document to outline methods for engaging the newsroom in analytics. For now, though, here's a way to start the conversation. No metric is a one size fits all. But there are two high level questions that should form the basis for any benchmark. Those are:

Is my audience growing?
And
Is my audience engaged?

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Release Notes
6:02 pm
Wed May 22, 2013

Integrating SAS Tags and Composer 2 into Core Publisher Sites

The following updates were made to Core Publisher this week:

Station Analytics System

Core Publisher stations are now ready to move over to SAS tracking. We will be moving stations to SAS tracking over the next few days. Along with this comes some additional data in Google Analytics, namely author, tag, and keyword popularity. And much more to come. Stay tuned.

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Analytics
5:20 pm
Fri May 10, 2013

Station Analytics System - Frequently Asked Questions

Here are some frequently asked questions around the Station Analytics System (SAS):


Q: What is SAS?
A: SAS is the Station Analytics System –it’s comprised of two main parts: the Tag Management System (TMS), which generates a custom analytics tag for all your pages, and dashboards showing your station’s site and stream metrics.

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Analytics
6:38 pm
Mon May 6, 2013

Six Steps to Site Tagging in the New Station Analytics System

Having trouble getting setup in the Station Analytics System?  Not sure what you need in order to get started?  Follow the steps below to get your station up and running on the new system and start benefiting from the new tracking tag today! 

Creating a Login at analytics.nprstations.org :

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Analytics
3:37 pm
Tue April 23, 2013

Metrics Spotlight: What is keyword “(Not Provided)”?

Confused Stormtrooper
Credit DoodleDeMoon / flickr

You may have noticed something cryptic in your keywords reporting - "(not provided)".  This item has been creeping up in the ranks for many sites and is now in the top slot for many of our stations.  Wondering what this is and what you can do about it?  Well, here's some background:  The keywords that visitors typed into search engine are usually added to the referring url so that they can be captured by Google Analytics for search engine referrals.

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Analytics
10:45 am
Tue April 16, 2013

Why Reporters Need to Understand Analytics [VIDEO]

An example of one website's page views, hour by hour.
Credit NPR DS

Knowledge is power. A cliche, yes, but it's something that many digital newsrooms forget about when it comes to studying analytics. Or maybe they're selectively ignoring the numbers. Is it because the audience might be too small? Or that story they invested huge resources in is only managing a few retweets and likes on Facebook?

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Habits for Your Digital Newsroom
3:19 pm
Mon April 8, 2013

Why Reporters Need to Understand Analytics

Journalists at Louisville member station WFPL gaze at Chartbeat as a story on their site goes viral.
Credit Gabe Bullard

Knowledge is power. A cliche, yes, but it's something that many digital newsrooms forget about when it comes to studying analytics. Or maybe they're selectively ignoring the numbers. Is it because the audience might be too small? Or that story they invested huge resources in is only managing a few retweets and likes on Facebook?

Read more
Analytics
1:55 pm
Fri March 15, 2013

ShoutCast to IceCast Conversion for Webcast Metrics

NPR is undergoing a Webcast Metrics measurement project in order to move to a common system for measuring the larger digital audience. NPR Digital Services is facilitating this project by working with stations on setting up measurement accounts for all NPR Member Stations. Triton Digital was chosen as our vendor and partner in this process.

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