NPR is undergoing a Webcast Metrics measurement project in order to move to a common system for measuring the larger digital audience. NPR Digital Services is facilitating this project by working with stations on setting up measurement accounts for all NPR Member Stations. Triton Digital was chosen as our vendor and partner in this process.
Later this month Arbitron and Edison Research will release their annual Infinite Dial study, in which they find that the weekly usage of Internet radio (which includes online streams of terrestrial broadcasts) among Americans 12 and over increased by more than 30% from 2011 to 2012. It's the biggest increase since they started tracking that statistic in 1998, which begs the question: Do you know how many people listen to your station's stream(s)?
Last week NPR Digital Services officially added Triton Digital's Webcast Metrics service to our suite of analytics offerings. A webinar was held to introduce the service to NPR member stations and to answer questions. Needless to say, a good time was had by all!
As promised, here's the full video of the presentation and discussion: