Core Publisher Best Practices

VPR.net

So you have a newly designed Core Publisher web site that's responsive and looks beautiful. 

Here are some things to keep in mind when you're creating stories in Core Publisher (or any content management system) to make sure you get the most out of it.

Over time, many member stations have created maps, graphics and other projects for their websites that were sized to fit Core Publisher’s fixed-width layout. But with the responsive mobile-only sites, and Core Publisher going to a fully responsive design, these elements either don’t work or won’t resize correctly to the screen. Now you can use Pym.js to iframe responsively-built projects within Core Publisher stories.

Just this week we held our first Core Publisher Office hour. We are using office hours to cover specific "How Tos" in Core Publisher and also have an open Q&A session,  discussing any other questions you have about how the product functions. 

If you have a topic you'd like covered in the next few months, add your topic ideas here.

Request Topics for Discussion During Core Publisher Office Hours

Core Publisher Users: What's Your Twitter Handle?

Dec 18, 2012
Twitter

We're adding new functionality to Core Publisher so your shares to Twitter appear in the new Cards format. Cards allows Twitter to display your content in a rich media environment - with a photo, for instance. It's a more compelling experience and we're excited to make the stories you publish in CP work with cards.

Live Blog: Battleground

Nov 7, 2012

**Refresh this page often for the latest updates.**

A quick head's up on what this is. The Battleground is an aggregation of NPR member stations' content produced during election night. It's curated by the staff at NPR Digital Services, including Eric Athas, Teresa Gorman, Will Snyder, Kim Perry and Erin Teare Martin. The list of participating stations and states is posted at the bottom.

With Love From Tampa: A Shout-Out From WUSF

Oct 25, 2012

If you haven't seen our recent webinar with Scott Finn, News Director from WUSF in Tampa, you should. Scott goes into some fantastic detail about how he achieved a six-fold traffic increase on their site through creative online coverage of the RNC.

At Digital Services we don't often point out the nice things people sometimes say about us, but this time we got it on tape, so I'm going to set aside convention and share.

On Tuesday the team here at Digital Services started rolling out an analytics dashboard for Core Publisher. There's a lot of data displayed (beautifully displayed, we should say) and we're going to take a minute to explain why we chose these numbers and how they can help you in your day-to-day editorial process.

A Two-way Street

Madalyn Painter from St. Louis Public Radio recently shared some impressive numbers around their digital audience growth over the past year for their website and audio streams.

Comparing this January to last, our number of unique visitors to the site has increased by 90 percent. Additionally, the number of people listening to our online streams has more than doubled.

Connecting to Your Community With Google+

Nov 8, 2011

Thanks for Nathan from KUT News in Austin, TX for the enthusiastic heads-up on this!

Google recently introduced the ability for businesses and brands to create Google+ (Google Plus) pages, and we suggest that all stations take advantage of this opportunity to connect with users and promote content. This is a great new tool that can prove to be very powerful in gathering and interacting with your listeners and community.

Adding Sponsor Text Around an Ad

Oct 26, 2011

Kudos and much thanks to Tony from Michigan Radio for coming up with a helpful way to add text around an ad in DoubleClick for Publisher (DFP)!

To add text and links above and below your ad, enter the following code as a Third Party ad type in DFP, changing only the bold text using the annotations below:

1 Custom text, normally “Support for [station] is provided by” or “Become a corporate sponsor”

2 URL that you want the ad to link to

3 URL of ad image

Track Your Social Impact and Share Content Using AddThis

Oct 7, 2011

As we all know, one of the goals of Core Publisher is to help you create an active community on your site through your content. One of the easiest ways to use your content to drive traffic is to allow visitors to share it on social media sites like Facebook, Twitter and Google+. Core Publisher harnesses the power of AddThis, one of the most effective online sharing and analytic tools, to allow your users to share your content in ways that you can track.