On-Demand Measurement

Last week was our monthly analytics webinar, where we gather together the top insights across the system on both audience and engagement. 

As you might expect, election coverage was a big focus for the system this month, and we broke down  audience consumption of election coverage, as well as its impact on retention rate. And the results are significant: politics and election coverage had more than double the one-week retention rate of the previous 12 weeks. 

By now you may have heard the news about an exciting collaboration amongst public media partners to develop new guidelines for tracking podcast audience metrics. Below is a bit of background information, details on how the new guidelines are being incorporated into the on-demand audio dashboards in the NPR DS Station Analytics System, and what the change may mean for your own podcasting stats.

New Public Radio Podcast Measurement Guidelines

On Demand audio measurement works very similarly to webcast measurement.

We need to access your logs to process them for On Demand metrics, via a FTP account where we can download the logs nightly. Please note these are not the same logs used for SoundExchange reporting nor live streaming measurement - these are on-demand specific files.

We all have access to useful metrics on our sites and our live streams. But on-demand audio created by stations - including audio segments, archived programs, and podcasts - has been a black hole. Not anymore.