Facebook

We wanted to share with you an experiment that Facebook is introducing today that brings audio previews to Facebook posts. Arising from our ongoing conversations with Facebook, NPR agreed to partner on this experiment as we believe it fits within our overall digital strategy of reaching new audiences, increasing engagement, and ensuring connection back to Member Stations.

Succeeding on Facebook isn't an easy task. Your station posts are competing with every other post from every other page that your fan has liked, from baby pictures to other local news outlets.

Maria Elena/Flickr

Growing your show’s social media presence can feel challenging at times, especially when you’re just starting out. But many of the basics that help reporters and stations find their foothold can help shows too. 

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Hello! We're pleased to share with you the last set of webinars in our three-part series on building digital news capacity. The series are based on our 11-week Knight training for stations.

The first series laid the foundation for building digital capacity in your newsroom and for crafting stories that will resonate with and engage your audience. The second installment built on that foundation by exploring workflow, photography and aggregation. And now, the last in our three-part series addresses how to engage and connect with your audience. 

Mining Social Media for Story Ideas [VIDEO]

Jul 1, 2013
MDGovpics (CC-BY)

 

Want to put social media and your community to work for you to find story ideas? Eric Athas and Teresa Gorman walk you through how to to utilize your social media community on Facebook, Twitter, YouTube and Reddit to find sources and story ideas for on-air and online.   

Video:

Your Guide to #NPRKnight Social Media Training

May 3, 2013
via MDGovpics (CC-BY)

Welcome to the social media part of our training! This page has everything you need to guide you through the next three weeks, so bookmark it, and email Teresa if you have any questions at tgorman@npr.org. 

The next three weeks will focus on the practical ways you can use social media for reporting, audience growth, story mining and content creation. 

May 6-10

The first week of social media training focuses on making the most of your station's Facebook page. We also begin our Twitter contest, which you can learn more about here.

Best Practices for Marketing Your Station on Facebook, Twitter and LinkedIn

On Point, Facebook

This is NPR has a post about the secret sauce that makes a great call-in radio show, based on best practices at NPR’s Talk of the Nation, WBUR’s On Point, and NHPR’s The Exchange. Among the ingredients:

UPDATE: April, 2014

This webinar is out-of date. Refer to Facebook's media guides for the most updated best practices for getting started on Facebook.   

Refer to Twitter's news guides for the most updated best practices for getting started on Twitter.  

To make the most of a station’s Facebook and Twitter pages for news, take a step back and evaluate what’s working and what’s not. 

The editorial team at Digital Services does assessments of stations’ sites and social media before working with them for news training, but you don’t need to wait for us to do an assessment. 

In a recent webinar, we shared what to look at initially,  and the deeper questions to ask to continue to build a community and audience on Facebook and Twitter. The video, slides and summary are below.

Yes, social media is great for sending out tweets and posting stories on Facebook. It can also be a valuable tool for staying on top of what’s going on in your local area or within your beat. There’s an ocean of story ideas, sources, news tips, photos, videos, firsthand breaking news accounts and local voices out there. A lot of it is untapped and below the “mainstream” radar. 

Here are 5 tools you can use to go scoop them up.

Facebook 101 [VIDEO]

Nov 9, 2012
Facebook

UPDATE: April, 2014

This webinar is out-of date. Refer to Facebook's media guides for the most updated best practices for getting started on Facebook.   

In a recent webinar, we talked about Facebook basics and how to start taking advantage of some key features for reporters now. 

Watch the video and click through the slides of the webinar below. Here are some highlights:

Signing Up:

If you're already feeling nostalgic for the London Olympics, don't miss Seattle station KUOW's fun spin on the global event from last week. RadioActive, a KUOW program that trains teens to create radio, recently held the station's first-ever "office Olympics." The event is an example of producing digital content with personality, a diversity of voices and for the eye as well as the ear.

When was the last time you took a good, hard look at public radio on Twitter or Facebook? And no, I don’t mean a glance at the posts as they fly by randomly across your stream or down your wall. I mean a good, long look.

Prepare yourself.

Social Media for Stations [VIDEO]

Jul 2, 2012

Our weekly webinar series continues this month with a repeat of our social media module. We will revisit tactics for building your online community, making your content more shareable and using Facebook Subscribe for reporting. 

(Editor's note: These webinars have concluded, please find links to the recordings below.  Updated August 2012)

Mont Saint Michel
LoboStudio Hamburg

Remember scarcity? I mean, surplus is great, but it was so much easier back in 1992. Radio stations had lots of media competitors but there was only one platform to worry about: radio.

The internet and technological change has blown up all that. Radio stations are still on radio, but they can also be on Facebook, twitter, Google+ (heard of it?), on a website or a blog. That’s great but so can everyone else.

Your Peanut Butter is in My Chocolate

Humans have always wanted to share certain types of information with other humans. The social delivery of news — whether it's through e-mail, online communities or in person — is not anything new. 

What is new is the continued explosion of Facebook (it's closing in on a billion active users). Facebook has provided us with the power to share like never before, which is why stations need to think about social like they never have before.

Creative Commons / via Flickr (http://flic.kr/p/dJiRk)

Humans have always wanted to share certain types of information with other humans. The social delivery of news — whether it's through e-mail, online communities or in person — is not anything new. 

What is new is the continued explosion of Facebook (it's closing in on a billion active users). Facebook has provided us with the power to share like never before, which is why stations need to think about social like they never have before.

Our weekly webinar series continues over the next three weeks with social media. We will cover tactics for building your online community, making your content more shareable and using Facebook Subscribe for reporting. We will also have Fresh Air's Melody Kramer guest presenting during our third week.

(Editor's note: These webinars have concluded, please find links to the recordings below.  Updated June 2012)

Have you upgraded to Facebook Timeline yet for your station or show pages? As of March 30, every page on Facebook will be automatically moved over to the Timeline format.