Hello! We're pleased to share with you the last set of webinars in our three-part series on building digital news capacity. The series are based on our 11-week Knight training for stations.
The first series laid the foundation for building digital capacity in your newsroom and for crafting stories that will resonate with and engage your audience. The second installment built on that foundation by exploring workflow, photography and aggregation. And now, the last in our three-part series addresses how to engage and connect with your audience.
Want to put social media and your community to work for you to find story ideas? Eric Athas and Teresa Gorman walk you through how to to utilize your social media community on Facebook, Twitter, YouTube and Reddit to find sources and story ideas for on-air and online.
There is no easy button for gaining shares, comments and likes on your station's Facebook page. However, there are some practical tactics you can take right now to make sure your posts perform well on Facebook.
In this webinar, we cover what every Facebook post should have, a checklist every page should go through, and some larger concepts about what works on Facebook and what doesn't. Keep in mind that Facebook's algorithms and site change constantly, so any Facebook strategy needs to be flexible to these shifts.
Welcome to the social media part of our training! This page has everything you need to guide you through the next three weeks, so bookmark it, and email Teresa if you have any questions at email@example.com.
The next three weeks will focus on the practical ways you can use social media for reporting, audience growth, story mining and content creation.
The first week of social media training focuses on making the most of your station's Facebook page. We also begin our Twitter contest, which you can learn more about here.
To make the most of a station’s Facebook and Twitter pages for news, take a step back and evaluate what’s working and what’s not.
The editorial team at Digital Services does assessments of stations’ sites and social media before working with them for news training, but you don’t need to wait for us to do an assessment.
In a recent webinar, we shared what to look at initially, and the deeper questions to ask to continue to build a community and audience on Facebook and Twitter. The video, slides and summary are below.
Yes, social media is great for sending out tweets and posting stories on Facebook. It can also be a valuable tool for staying on top of what’s going on in your local area or within your beat. There’s an ocean of story ideas, sources, news tips, photos, videos, firsthand breaking news accounts and local voices out there. A lot of it is untapped and below the “mainstream” radar.
If you're already feeling nostalgic for the London Olympics, don't miss Seattle station KUOW's fun spin on the global event from last week. RadioActive, a KUOW program that trains teens to create radio, recently held the station's first-ever "office Olympics." The event is an example of producing digital content with personality, a diversity of voices and for the eye as well as the ear.