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News Training
4:07 pm
Tue April 8, 2014

Q&A: Why Michigan Radio Lets 26 Staffers Post to Their Facebook Page

Succeeding on Facebook isn't an easy task. Your station posts are competing with every other post from every other page that your fan has liked, from baby pictures to other local news outlets.

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Digital Strategy
9:15 am
Tue March 18, 2014

Training On Demand: How To Start Your Public Radio Show Off Right On Social Media

Facebook and Twitter can be a powerful tool for public radio programs of all sizes.
Credit Maria Elena/Flickr

Growing your show’s social media presence can feel challenging at times, especially when you’re just starting out. But many of the basics that help reporters and stations find their foothold can help shows too. 

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Training on Demand
3:19 pm
Tue January 28, 2014

Training on Demand: Building Digital News Capacity (part 3 of 3) [VIDEO]

Credit facebook

Hello! We're pleased to share with you the last set of webinars in our three-part series on building digital news capacity. The series are based on our 11-week Knight training for stations.

The first series laid the foundation for building digital capacity in your newsroom and for crafting stories that will resonate with and engage your audience. The second installment built on that foundation by exploring workflow, photography and aggregation. And now, the last in our three-part series addresses how to engage and connect with your audience. 

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Social Media
4:21 pm
Mon July 1, 2013

Mining Social Media for Story Ideas [VIDEO]

Credit MDGovpics (CC-BY)

 

Want to put social media and your community to work for you to find story ideas? Eric Athas and Teresa Gorman walk you through how to to utilize your social media community on Facebook, Twitter, YouTube and Reddit to find sources and story ideas for on-air and online.   

Video:

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Social Media
10:10 am
Fri May 3, 2013

Your Guide to #NPRKnight Social Media Training

Time to Tweet
Credit via MDGovpics (CC-BY)

Welcome to the social media part of our training! This page has everything you need to guide you through the next three weeks, so bookmark it, and email Teresa if you have any questions at tgorman@npr.org. 

The next three weeks will focus on the practical ways you can use social media for reporting, audience growth, story mining and content creation. 

May 6-10

The first week of social media training focuses on making the most of your station's Facebook page. We also begin our Twitter contest, which you can learn more about here.

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Social Media Marketing
3:59 pm
Fri March 8, 2013

Best Practices for Marketing Your Station on Facebook, Twitter and LinkedIn [VIDEO]

Best Practices for Marketing Your Station on Facebook, Twitter and LinkedIn

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Social Media
11:39 am
Mon February 4, 2013

What Radio Talk Shows Can Teach Us About Engaging With Our Audience Online

Credit On Point, Facebook

This is NPR has a post about the secret sauce that makes a great call-in radio show, based on best practices at NPR’s Talk of the Nation, WBUR’s On Point, and NHPR’s The Exchange. Among the ingredients:

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Social Media
3:42 pm
Fri November 16, 2012

How to Make the Most of Your Station's Facebook and Twitter Pages [VIDEO]

UPDATE: April, 2014

This webinar is out-of date. Refer to Facebook's media guides for the most updated best practices for getting started on Facebook.   

Refer to Twitter's news guides for the most updated best practices for getting started on Twitter.  

To make the most of a station’s Facebook and Twitter pages for news, take a step back and evaluate what’s working and what’s not. 

The editorial team at Digital Services does assessments of stations’ sites and social media before working with them for news training, but you don’t need to wait for us to do an assessment. 

In a recent webinar, we shared what to look at initially,  and the deeper questions to ask to continue to build a community and audience on Facebook and Twitter. The video, slides and summary are below.

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Social Media
7:10 am
Wed November 14, 2012

How to Track and Identify Your Social Community [VIDEO]

Yes, social media is great for sending out tweets and posting stories on Facebook. It can also be a valuable tool for staying on top of what’s going on in your local area or within your beat. There’s an ocean of story ideas, sources, news tips, photos, videos, firsthand breaking news accounts and local voices out there. A lot of it is untapped and below the “mainstream” radar. 

Here are 5 tools you can use to go scoop them up.

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Social Media
12:59 pm
Fri November 9, 2012

Facebook 101 [VIDEO]

Journalists can use Facebook to find story ideas, sources and more.
Credit Facebook

UPDATE: April, 2014

This webinar is out-of date. Refer to Facebook's media guides for the most updated best practices for getting started on Facebook.   

In a recent webinar, we talked about Facebook basics and how to start taking advantage of some key features for reporters now. 

Watch the video and click through the slides of the webinar below. Here are some highlights:

Signing Up:

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