Tagged: Facebook

Remember scarcity? I mean, surplus is great, but it was so much easier back in 1992. Radio stations had lots of media competitors but there was only one platform to worry about: radio.

The internet and technological change has blown up all that. Radio stations are still on radio, but they can also be on Facebook, twitter, Google+ (heard of it?), on a website or a blog. That’s great but so can everyone else.

Your Peanut Butter is in My Chocolate

Humans have always wanted to share certain types of information with other humans. The social delivery of news — whether it's through e-mail, online communities or in person — is not anything new. 

What is new is the continued explosion of Facebook (it's closing in on a billion active users). Facebook has provided us with the power to share like never before, which is why stations need to think about social like they never have before.

Have you upgraded to Facebook Timeline yet for your station or show pages? As of March 30, every page on Facebook will be automatically moved over to the Timeline format.