Welcome to the social media part of our training! This page has everything you need to guide you through the next three weeks, so bookmark it, and email Teresa if you have any questions at email@example.com.
The next three weeks will focus on the practical ways you can use social media for reporting, audience growth, story mining and content creation.
To make the most of a station’s Facebook and Twitter pages for news, take a step back and evaluate what’s working and what’s not.
The editorial team at Digital Services does assessments of stations’ sites and social media before working with them for news training, but you don’t need to wait for us to do an assessment.
In a recent webinar, we shared what to look at initially, and the deeper questions to ask to continue to build a community and audience on Facebook and Twitter. The video, slides and summary are below.
Yes, social media is great for sending out tweets and posting stories on Facebook. It can also be a valuable tool for staying on top of what’s going on in your local area or within your beat. There’s an ocean of story ideas, sources, news tips, photos, videos, firsthand breaking news accounts and local voices out there. A lot of it is untapped and below the “mainstream” radar.
If you're already feeling nostalgic for the London Olympics, don't miss Seattle station KUOW's fun spin on the global event from last week. RadioActive, a KUOW program that trains teens to create radio, recently held the station's first-ever "office Olympics." The event is an example of producing digital content with personality, a diversity of voices and for the eye as well as the ear.
When was the last time you took a good, hard look at public radio on Twitter or Facebook? And no, I don’t mean a glance at the posts as they fly by randomly across your stream or down your wall. I mean a good, long look.
Our weekly webinar series continues this month with a repeat of our social media module. We will revisit tactics for building your online community, making your content more shareable and using Facebook Subscribe for reporting.
(Editor's note: These webinars have concluded, please find links to the recordings below. Updated August 2012)
Remember scarcity? I mean, surplus is great, but it was so much easier back in 1992. Radio stations had lots of media competitors but there was only one platform to worry about: radio.
The internet and technological change has blown up all that. Radio stations are still on radio, but they can also be on Facebook, twitter, Google+ (heard of it?), on a website or a blog. That’s great but so can everyone else.