metrics

Training on Demand
7:41 pm
Mon December 23, 2013

Training on Demand: Building Digital News Capacity (part 1) [VIDEO]

Credit via flickr/writetoreply

Season's greetings. As the year comes to an end, we bring you the first set of webinars in our three-part series on building digital news capacity; the series are based on our 11-week Knight training.

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Analytics
6:38 pm
Mon May 6, 2013

Six Steps to Site Tagging in the New Station Analytics System

Having trouble getting setup in the Station Analytics System?  Not sure what you need in order to get started?  Follow the steps below to get your station up and running on the new system and start benefiting from the new tracking tag today! 

Creating a Login at analytics.nprstations.org :

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A/B Test Results
4:11 pm
Thu June 7, 2012

If Your Site Has a Support Landing Page, It's Costing You Revenue

Flickr: 401K

I'm guessing that headline got your attention. Many stations have an informational web page that explains all the ways people can support your station. Our testing shows that you'll bring in more revenue during pledge drives if you skip over this support landing page and send users directly to the pledge form. And we have the data to show it.

The idea for this particular test came out of a proven rule of thumb from the for-profit world: If you're trying to get users to give you money, fewer steps in the process translates into a higher conversion rate. The fewer pages in the funnel, the more people end up finishing.

We wanted real data on whether this truth applies to our online pledge funnels as well. So we ran an A/B test to find out.

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New in Analytics
12:01 pm
Tue May 29, 2012

Chartbeat and Google Analytics Premium now available at no additional cost

Chartbeat's main dashboard
Chartbeat

We're very happy to announce that stations using our Analytics Service now have access to the powerful Chartbeat and Google Analytics Premium at no extra cost.

Chartbeat's real-time dashboard

If you haven't used Chartbeat yet, you're going to love it. Here's what Nathan Bernier at KUTNews.org says about it:

“After spending years working in radio where the only real audience feedback we would get is a ratings book every three months, Chartbeat has given us a fresh insight on how our audience reacts to the news on a story-by-story basis. And it does it in real time.”

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Analytics
4:09 pm
Tue April 24, 2012

Metrics Spotlight: Why You Should Ignore Time Spent on Site

Metrics Spotlight is our new series that will help you understand the important numbers behind successful digital measurement strategies.

Hi there, I was just thinking about another interesting web metric that I want to talk to you about – "time spent on page."  Do you have a moment? Not yet?  That's ok, Just leave this page open and I'll wait for you.  

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Webcast Metrics
5:45 am
Mon April 2, 2012

(Re)Introduction to Webcast Metrics

Later this month Arbitron and Edison Research will release their annual Infinite Dial study, in which they find that the weekly usage of Internet radio (which includes online streams of terrestrial broadcasts) among Americans 12 and over increased by more than 30% from 2011 to 2012. It's the biggest increase since they started tracking that statistic in 1998, which begs the question: Do you know how many people listen to your station's stream(s)?

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Analytics
1:18 pm
Mon March 19, 2012

Does Google Analytics Tagging Have You Puzzled?

Are you interested in getting started with Google Analytics, but not sure where to begin?  Using GA, but still have questions about your implementation?  Well, you aren’t alone.  In our recent webinar we covered everything from how to set up your account to how to start customizing with advanced tracking.   

The detailed 1 hour presentation includes:

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Webcast Metrics
11:38 am
Mon March 12, 2012

Introduction to Webcast Metrics

Last week NPR Digital Services officially added Triton Digital's Webcast Metrics service to our suite of analytics offerings. A webinar was held to introduce the service to NPR member stations and to answer questions. Needless to say, a good time was had by all!

As promised, here's the full video of the presentation and discussion:

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