Having trouble getting setup in the Station Analytics System? Not sure what you need in order to get started? Follow the steps below to get your station up and running on the new system and start benefiting from the new tracking tag today!
I'm guessing that headline got your attention. Many stations have an informational web page that explains all the ways people can support your station. Our testing shows that you'll bring in more revenue during pledge drives if you skip over this support landing page and send users directly to the pledge form. And we have the data to show it.
The idea for this particular test came out of a proven rule of thumb from the for-profit world: If you're trying to get users to give you money, fewer steps in the process translates into a higher conversion rate. The fewer pages in the funnel, the more people end up finishing.
We wanted real data on whether this truth applies to our online pledge funnels as well. So we ran an A/B test to find out.
We're very happy to announce that stations using our Analytics Service now have access to the powerful Chartbeat and Google Analytics Premium at no extra cost.
Chartbeat's real-time dashboard
If you haven't used Chartbeat yet, you're going to love it. Here's what Nathan Bernier at KUTNews.org says about it:
“After spending years working in radio where the only real audience feedback we would get is a ratings book every three months, Chartbeat has given us a fresh insight on how our audience reacts to the news on a story-by-story basis. And it does it in real time.”
Metrics Spotlight is our new series that will help you understand the important numbers behind successful digital measurement strategies.
Hi there, I was just thinking about another interesting web metric that I want to talk to you about – "time spent on page." Do you have a moment? Not yet? That's ok, Just leave this page open and I'll wait for you.
Later this month Arbitron and Edison Research will release their annual Infinite Dial study, in which they find that the weekly usage of Internet radio (which includes online streams of terrestrial broadcasts) among Americans 12 and over increased by more than 30% from 2011 to 2012. It's the biggest increase since they started tracking that statistic in 1998, which begs the question: Do you know how many people listen to your station's stream(s)?