mobile

Original photo via Robert Scoble, Flickr, CC

The Online News Association is a membership organization for digital journalists. Their yearly conference is one of the biggest gatherings of digital minds from across the country. 

In this webinar, we shared 10 things we learned at ONA. Find the full video and a summary below. Want even more digital and social media tips? Click through our Editorial section, and don't miss daily tips from NPR's social media team in the Social Sandbox. 

There's no question that mobile is on top of journalists' and newsrooms' minds. Click through the notes on panels that talked about mobile at ONA here.  Then try this self-audit from Amy Webb's 10 Tech Trends for Journalists talk to learn more about what works on mobile and what doesn't. Pick 5 stories a day and interact with them in different scenarios and on different devices. 

MPR News

Hello and Happy New Year! We are looking forward to the busy year ahead of us. This month, we are preparing for another round of webinars and our last Knight funded conference. As always, we also are looking forward to highlighting your station success stories and providing an inside look at the digital lives of our public media colleagues. Do you have a New Year’s resolution for your station? Tweet @NPRDS with your plan, or email more than 140-characters to kpodbielski@npr.org

Listen to Kinsey Wilson share insights into the shift taking place across the audio landscape. Beginning around 4 minutes into the clip he gives a concise 5 minute presentation about how media disruption is impacting public radio and the responses NPR is making as a result. Follow the link and click on "The New Guys: Chief Content Officers".

We are excited to share with you that we are rolling out mobile websites for all Core Publisher sites. Over the next few weeks we will be reaching out to you individually as your mobile site is ready.

The significant growth in traffic to all Core Publisher sites from mobile devices over the last year has influenced us to develop a mobile web theme within the Core Publisher platform. Previously, we shared our findings and the work we started as a response to this trend. (Read why mobile web matters)

We are excited to announce the launch of three stations on the alpha version of Core Publisher’s mobile-optimized website. Fantastic! But wait, what does that mean?

What are we trying to do exactly?

Why Mobile Web Matters

Apr 5, 2012
Flickr: Leeks

For many public media stations, mobile means one thing: apps. We all know mobile is important, and many stations have launched successful mobile apps that engage your audience with audio, news, and more.

But here’s the truth: If your app is the only component of your mobile strategy, you’re missing the boat. Mobile-optimized web pages are rapidly becoming the most important way to grow your online audience.

That’s why at NPR Digital Services we are currently working on a prototype of a mobile-optimized site for stations, which we showed off at the iMA conference last month.