When Digital Services embarked on our quest to create a mobile web experience for stations, we had a simple theory: If we optimize the user experience for small screens by focusing on what our mobile audience needs most, we should see mobile engagement increase. (Read about why we focused on mobile web.)
With a few dozen stations now using our new mobile web product, the initial results are in: Engagement with stories is up and the amount of listening is skyrocketing.
Streaming via the mobile site has more than tripled. That's the biggest headline when we look at data from 20 of the stations that have been using the new mobile web experience.