News Training

Digital Strategy
1:00 pm
Fri April 18, 2014

Six Questions About Tumblr, Answered by Tumblr

A picture of the Tumblr login page, that refreshes with random images from Tumblr users' posts.
Credit Background image provided by Jolie Ngo, 36x48.tumblr.com

When I think about which of the many social media platforms are tailor made for radio, Tumblr is the first to come to mind. In terms of ease of use, formatting, and even content, Tumblr can be just right for the time-crunched public radio reporter, producer, or for special projects.

I am sure there are Tumblr doubters out there, but like all tools, the power is in how and why you use it.

To help answer some questions we had about using Tumblr,  I spoke with Danielle Strle, Tumblr's Director of Product for Community & Content. I asked her to shed some light on some common questions we hear about Tumblr: 

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News Training
4:07 pm
Tue April 8, 2014

Q&A: Why Michigan Radio Lets 26 Staffers Post to Their Facebook Page

Succeeding on Facebook isn't an easy task. Your station posts are competing with every other post from every other page that your fan has liked, from baby pictures to other local news outlets.

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Digital Strategy
9:11 am
Thu April 3, 2014

Lessons From #NPRWIT: Preparation and Collaboration Keys to Social Storytelling Success

Photos of many of the women in technology fields who tweeted days in their lives during the #NPRWIT series in March, 2014.
Credit Davar Ardalan

Throughout the month of March, women from technology fields in Silicon Valley to South Africa live tweeted a day in their lives using the hashtag #NPRWIT.

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Training on Demand
10:28 am
Wed April 2, 2014

Training on Demand: Audio Innovation

A slide from Andy Bowers' talk on Slate's podcasts
Credit Andy Bowers

We are pleased to share with you the next series of webinars in our Training on Demand Series. This round is all about audio innovation. 

These webinars tackle the question: what’s next for audio? We have conversations with radio innovators 99% Invisible’s Roman Mars and the Executive Producer of Slate Podcasts Andy Bowers , as well as insight on the future of mobile audio from former Marketplace Digital Director Matt Berger and station wide innovation from WNYC’s Dean Cappello

As a way to make it easier to digest these webinars efficiently, each has been timestamped to highlight the key takeaways. While they complement each other, they are not intended to be consumed in a particular order. 

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Audio
4:33 pm
Mon March 31, 2014

With Audio Quizzes, KALW Finds A Unique Way To Tell Stories About The Bay Area

Credit Rich Black / http://rblack.org/

There are lots of tools you can use to experiment with audio storytelling – radio, digital, social, community engagement, quizzes. With Audiograph, KALW found a way to combine all of that into into one unique project.

Audiograph is a weekly feature at KALW. It uses "the sounds of voices, nature, industry, and music to tell the story of" the Bay Area.

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Digital Strategy
11:05 am
Thu March 27, 2014

Three Things We Learned From Our #Showschat On Public Radio Shows Digital Strategy

NHPR's Word Of Mouth host Virginia Prescott at her desk before our #ShowsChat.
Credit Maureen McMurray/NHPR

Recently, we teamed up with Jody Avirgan of WNYC's The Brian Lehrer Show, and Maureen McMurray and Taylor Quimbly of NHPR's Word of Mouth, to hold a Twitter chat for producers to share and discuss digital strategies for public radio shows. 

Here are some highlights from our conversation: 

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YouTube
11:23 am
Wed March 26, 2014

How to Expand Your Reach on YouTube

Guests from YouTube recently joined stations for a talk on how to expand your reach on YouTube. Jason Hwang, Global Programs Manager for YouTube News, and Marina Abayev, New Partner Development for YouTube News, covered how to get started with the platform, the lifecycle of a video on YouTube, and shared information about YouTube’s partner program. Although the talk wasn't recorded, we've compiled some notes from what we found useful below.   

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Digital Strategy
10:55 am
Wed March 26, 2014

Twitter Tips from WNYC's The Brian Lehrer Show: Ask Good Questions, Tweet Meaning, And Be A Team

A tweet from the Brian Lehrer Show's Twitter account featuring a behind the scenes picture of host, Brian (L) and his brother Warren (R.)
Credit Emily Alfin Johnson/NPR

Here at Digital Services, we're checking in with shows around the country about their digital best practices and strategies. Have a suggestion for a post or show to talk to? Email it to EJohnson1@npr.org or tweet it to us @NPRDS.

The team behind WNYC’s two hour midday program, The Brian Lehrer Show, has made Twitter a huge part of the digital life of the show. I spoke with host, Brian Lehrer and Associate Producer Jody Avirgan about how they find the time, and some of the lessons they’ve learned along the way.  

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Digital Strategy
1:50 pm
Tue March 25, 2014

Training On Demand: How To Grow Your Show's Audience on Social Media

Credit Jason Howie/Flickr

You’ve set up a Twitter account for your show, and started tweeting. You have a Facebook page and you’re posting to it regularly. You've read about how to get your show started off on the right foot with social. Now, you might be asking what the next step is to help make your social media efforts resonate with your audience.

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Digital Strategy
2:27 pm
Sat March 22, 2014

Four Methods From WNYC To Give Content From Shows Extra 'Digital Love' [VIDEO]

Jody Avirgan, Producer for WNYC's The Brian Lehrer Show.
Credit Jody Avirgan

One of the issues we hear show producers struggling with again and again, is how to find the time to do digital content justices in the midst of a tight production schedule, especially if there is not a dedicated web producer. 

To find some possible solutions we turned to Jody Avirgan, a producer for WNYC's midday talk show, The Brian Lehrer Show. Jody is responsible for the majority of the show's digital presence, but also is a full time producer for the show, and has experimented with how to make the web succeed with the limited amount of time he can give to it. 

Jody recently joined us for a webinar to share how he tackles the challenge of creating great content and balancing his on air and online responsibilities. You can find the full recording as well the slide show from the presentation below. 

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