We are pleased to share with you the next series of webinars in our Training on Demand Series. This round is all about audio innovation.
These webinars tackle the question: what’s next for audio? We have conversations with radio innovators 99% Invisible’s Roman Mars and the Executive Producer of Slate Podcasts Andy Bowers , as well as insight on the future of mobile audio from former Marketplace Digital Director Matt Berger and station wide innovation from WNYC’s Dean Cappello.
As a way to make it easier to digest these webinars efficiently, each has been timestamped to highlight the key takeaways. While they complement each other, they are not intended to be consumed in a particular order.
There are lots of tools you can use to experiment with audio storytelling – radio, digital, social, community engagement, quizzes. With Audiograph, KALW found a way to combine all of that into into one unique project.
Audiograph is a weekly feature at KALW. It uses "the sounds of voices, nature, industry, and music to tell the story of" the Bay Area.
Guests from YouTube recently joined stations for a talk on how to expand your reach on YouTube. Jason Hwang, Global Programs Manager for YouTube News, and Marina Abayev, New Partner Development for YouTube News, covered how to get started with the platform, the lifecycle of a video on YouTube, and shared information about YouTube’s partner program. Although the talk wasn't recorded, we've compiled some notes from what we found useful below.
Here at Digital Services, we're checking in with shows around the country about their digital best practices and strategies. Have a suggestion for a post or show to talk to? Email it to EJohnson1@npr.org or tweet it to us @NPRDS.
The team behind WNYC’s two hour midday program, The Brian Lehrer Show, has made Twitter a huge part of the digital life of the show. I spoke with host, Brian Lehrer and Associate Producer Jody Avirgan about how they find the time, and some of the lessons they’ve learned along the way.
You’ve set up a Twitter account for your show, and started tweeting. You have a Facebook page and you’re posting to it regularly. You've read about how to get your show started off on the right foot with social. Now, you might be asking what the next step is to help make your social media efforts resonate with your audience.
One of the issues we hear show producers struggling with again and again, is how to find the time to do digital content justices in the midst of a tight production schedule, especially if there is not a dedicated web producer.
To find some possible solutions we turned toJody Avirgan, a producer for WNYC's midday talk show, The Brian Lehrer Show. Jody is responsible for the majority of the show's digital presence, but also is a full time producer for the show, and has experimented with how to make the web succeed with the limited amount of time he can give to it.
Jody recently joined us for a webinar to share how he tackles the challenge of creating great content and balancing his on air and online responsibilities. You can find the full recording as well the slide show from the presentation below.
People involved in public media share how they wade through the digital news deluge. This month we spoke with Jesse Thorn, host and creator of the NPR distributed radio show/podcast Bullseye. He also owns the podcast network Maximum Fun and runs the menswear blog Put This On. In between his many duties, he shared how he traverses the digital world.