American Public Media’s Marketplace has successfully increased its digital audience for audio by following a simple but effective strategy: it has tailored content to meet the needs of its digital audience, and it has pushed that content to as many relevant platforms as possible.
NOVEMBER EDITORIAL NEWSLETTER Greetings! As we get ready for the upcoming holiday season, we would love to hear what tasty treats you are baking up at your stations. Email us to let us know. This month we launched our next round of weekly webinars on a range of topics including Reddit, news apps, and social media. Bruce Warren shares his love of cover songs gone bad and WXPN highlights different cities in their quarterly series, Sense of Place.
How do you make a serious story shareable? Through the Local Stories Project, we’ve found that serious stories can be just as -- and sometimes more -- shareable than fun stories. See our definitions of serious and fun stories.
Reddit has become an essential tool for journalists. The social news and information site is helpful for discovering stories, finding sources and generating community discussions. WAMU's Chris Chester and KBIA's Scott Pham are active users of Reddit and shared some tips in this webinar.
In September, we invited stations to submit applications to join the Local Stories Project. We received applications from a record 23 stations and we’re excited to announce that eleven stations are joining the project this month.
People involved in public media share how they wade through the digital news deluge. This month we spoke with KPLU's Executive Director of News Jennifer Strachan. If Jennifer’s name sounds familiar, you might know her from this or this.
With fall in the air and news training on our minds, this month we launched the second round of the Local Stories Project, completed the sixth session of Knight Training and visited KMUW for a week of on-site instruction. We would love to hear what’s keeping you busy this fall, send us an email, or say hi on Twitter.
KPBSbroke the story of San Diego Mayor Bob Filner resigning after several women came forward with allegations of sexual harassment. KPBS covered the story as it unfolded over several weeks. See their “Filner Files” coverage, including an interactive timeline to put the story in context. The hard work paid off, five of the Filner stories made Digital Services’ top 20 list for July, receiving more than 161,000 pageviews. KPBS Senior News Editor Mark Sauer explains how they broke the story.