News Training

Maureen McMurray/NHPR

Recently, we teamed up with Jody Avirgan of WNYC's The Brian Lehrer Show, and Maureen McMurray and Taylor Quimbly of NHPR's Word of Mouth, to hold a Twitter chat for producers to share and discuss digital strategies for public radio shows. 

Here are some highlights from our conversation: 

How to Expand Your Reach on YouTube

Mar 26, 2014

Guests from YouTube recently joined stations for a talk on how to expand your reach on YouTube. Jason Hwang, Global Programs Manager for YouTube News, and Marina Abayev, New Partner Development for YouTube News, covered how to get started with the platform, the lifecycle of a video on YouTube, and shared information about YouTube’s partner program. Although the talk wasn't recorded, we've compiled some notes from what we found useful below.   

Emily Alfin Johnson/NPR

Here at Digital Services, we're checking in with shows around the country about their digital best practices and strategies. Have a suggestion for a post or show to talk to? Email it to EJohnson1@npr.org or tweet it to us @NPRDS.

The team behind WNYC’s two hour midday program, The Brian Lehrer Show, has made Twitter a huge part of the digital life of the show. I spoke with host, Brian Lehrer and Associate Producer Jody Avirgan about how they find the time, and some of the lessons they’ve learned along the way.  

Jason Howie/Flickr

You’ve set up a Twitter account for your show, and started tweeting. You have a Facebook page and you’re posting to it regularly. You've read about how to get your show started off on the right foot with social. Now, you might be asking what the next step is to help make your social media efforts resonate with your audience.

Jody Avirgan

One of the issues we hear show producers struggling with again and again, is how to find the time to do digital content justices in the midst of a tight production schedule, especially if there is not a dedicated web producer. 

To find some possible solutions we turned to Jody Avirgan, a producer for WNYC's midday talk show, The Brian Lehrer Show. Jody is responsible for the majority of the show's digital presence, but also is a full time producer for the show, and has experimented with how to make the web succeed with the limited amount of time he can give to it. 

Jody recently joined us for a webinar to share how he tackles the challenge of creating great content and balancing his on air and online responsibilities. You can find the full recording as well the slide show from the presentation below. 

A Peek Inside Jesse Thorn's Digital Life

Mar 19, 2014
Gordon de los Santos

 People involved in public media share how they wade through the digital news deluge. This month we spoke with Jesse Thorn, host and creator of the NPR distributed radio show/podcast Bullseye. He also owns the podcast network Maximum Fun and runs the menswear blog Put This On. In between his many duties, he shared how he traverses the digital world.

poster designed by Rich Black

In this month’s newsletter, you’ll hear about how KALW, KCUR and WFAE are using radio, social media and their local community to tell stories, highlights from our final Knight Foundation conference and take a peek into Jesse Thorn's digital life. Have something to share for next month? Let us know – email kpodbielski@npr.org or tweet us a hello @NPRDS.

Maureen McMurray/NHPR

NHPR's Word of Mouth focuses on “new ideas, emerging trends and untold stories.” The hour-long show airs Monday through Thursdays and Saturdays. Their engaging and fun online presence is consistent, and often experimental. (Terrible love song anyone?)

#NPRKnight Twitter Chat FAQ

Mar 4, 2014

Participating in an #NPRKnight Twitter chat? Here's a quick FAQ to read through.

I am not part of the Knight Training - can I join?

Yes! This chat is open to anyone who is using Twitter. We welcome others to join in. Just keep in mind that discussion will focus on using Twitter from the perspective of journalists at NPR member stations.

What is a Twitter Chat?

Jody Avirgan

Here at Digital Services, we're checking in with shows around the country about their digital best practices and strategies. 

A Peek Inside Martha Kang's Digital Life

Feb 26, 2014
Martha Kang/KPLU

This month we spoke with Martha Kang. Martha is the online managing editor at KPLU in Seattle, Wash. She oversees both KPLU.org and Quirksee, a “hub for visual, brow-raising stories that pique your curiosity.” In the midst of Martha’s busy days writing, editing and more, she took a few minutes to share some of her favorite digital spaces online. They’re worth a read:

Three daily must-reads
The New York Times, Al-Jazeera America, Circa

Russ Gossett

By now you’ve likely come across Digg’s terrific piece on viral audio. And if you haven’t ventured beyond the headline, it’s worth a read. The piece picks apart this question: How come audio never goes viral?

That’s a question we’ve been exploring over the past year here at NPR Digital Services. We set out to solve the viral audio challenge and we’ve discovered a few things worth adding to the conversation

(Keep in mind: these finding are based on a small sample size.)

facebook

Hello! We're pleased to share with you the last set of webinars in our three-part series on building digital news capacity. The series are based on our 11-week Knight training for stations.

The first series laid the foundation for building digital capacity in your newsroom and for crafting stories that will resonate with and engage your audience. The second installment built on that foundation by exploring workflow, photography and aggregation. And now, the last in our three-part series addresses how to engage and connect with your audience. 

MPR News

Hello and Happy New Year! We are looking forward to the busy year ahead of us. This month, we are preparing for another round of webinars and our last Knight funded conference. As always, we also are looking forward to highlighting your station success stories and providing an inside look at the digital lives of our public media colleagues. Do you have a New Year’s resolution for your station? Tweet @NPRDS with your plan, or email more than 140-characters to kpodbielski@npr.org

Todd Mundt/NPR

We sat down with NHPR Digital Director Rebecca Lavoie to talk about their recent efforts to drive engagement to their site.

Greetings. At the end of the year we brought you the first set of webinars in our three-part series on building digital news capacity. The series are based on our 11-week Knight training for stations.

via flickr/writetoreply

Season's greetings. As the year comes to an end, we bring you the first set of webinars in our three-part series on building digital news capacity; the series are based on our 11-week Knight training.

StateImpact’s Recipe for a Successful Blog

Dec 18, 2013
Becky Lettenberger / NPR

The StateImpact pilot project came to an end this past summer, but most of the reporting collaborations are continuing at stations around the country. Each team focused its reporting on one carefully chosen topic (fracking, for instance) and built its expertise and reputation.

NPR's Code Switch, a team that reports on race, ethnicity and culture, launched in April, 2013. Months later, their Twitter account has over 16,000 followers and they've had a variety of fascinating conversations on different social media sites with their audience. 

NPR Digital Journalist Kat Chow recently shared how they did it in a webinar with Digital Services. Watch the recording and read through a summary below.

Making the Most of Your Audio in the Mobile Age [VIDEO]

Dec 10, 2013
Jolie Myers

American Public Media’s Marketplace has successfully increased its digital audience for audio by following a simple but effective strategy: it has tailored content to meet the needs of its digital audience, and it has pushed that content to as many relevant platforms as possible.

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