This Instagram callout from NPR and KPCC asked people to tell the story of a place where something happened with the hashtag #PSThisisWhere. It could be personal or monumental. The team received an array of photos and stories by asking the audience to share their photos and stories.
Credit clockwise from top left by Instagrammers @plainviewcrowe,@pmarlin, @kaleykim, @mitzianab
The NPR Visuals team has engaged with this smartphone-toting, photo-taking, audience by asking them to share photos around various themes, stories and series on social media. Instagram in particular has been a useful platform for these storytelling projects, NPR Visuals assistant producer Emily Boglesaid in a recent webinar with us.
Emily shared when to do an Instagram callout, how to plan, carry one out, and many more tips. Watch the recording of the webinar, click through the slides and read through a summary below.
Updated July 15, 2014 after #NPRKnight day of thanks.
After two years, our Knight Foundation funded digital news training with member stations is coming to an end. We've been able to work directly with 827 people from 68 stations from 35 states and the District of Columbia. That's not to mention the thousands of participants in our free online webinars.
How do you make an audio story travel even further on the web, which is a mostly-visual medium?
It’s a difficult question, and one that we struggle with on NPR’s Social Media Desk. Often, our audio pieces aren’t published with a photo we can use on Facebook, Twitter, or Pinterest. So we started thinking: what would an image look like for a radio story? How could we make an image to help producers and reporters make their pieces more shareable?
We decided to experiment with letting the words speak for themselves -- by turning the best quotes and facts from a piece into a visual image that could be uploaded to social media and shared alongside a link to a piece. We call them "quotables," and it looks like this in action:
Adding an image to a tweet produces on average a 35 percent boost in retweets, according to a study from Twitter. Adding an image to a Facebook post, we found, has driven similar results. As we began turning our facts and quotes into images, shares, likes and pageviews on many NPR stories all went up.
This is because, we realized, people really like to share facts and compelling quotes with their friends -- and in a Twitter stream or Facebook newsfeed, images tend to stand out. We are hardly the only ones doing this. Buzzfeed’s True Facts Twitter feed spits out random facts that they discover from around the web. Another fact account, called UberFacts, has almost 7 million followers.
But there are a few best practices to think about when making images out of selected facts and quotes from your stories:
You can make pictures of facts or quotes as many times as you want on Twitter, but there is a limit on Facebook. After extensive testing, we realized that posting a quotable more than three times a week on Facebook has an adverse effect -- and people stop sharing and clicking. But on Twitter, which moves much more quickly, it is harder to overuse these images.
Include the link to your story in the caption of the Facebook post or in the tweet you send. Make sure to write a caption for the photo you upload to Facebook, just as you would a regular photo. That’s also where you should link to your piece. Both the caption and the link will travel with the image when people share it, leading to more people coming to your stories.
Think about what people might want to share. That’s the bit you want to pluck out for your image. Pick out the most compelling quote or fact from the interview, but keep it short. Shorter is better -- we’ve experimented with both short and long quotes and shorter quotes or facts are easier to digest and share. We’ve also found that editorial content works really well -- much more than marketing content. Using the images for both editorial and marketing content confuses people -- and they are less likely to share the quote or fact.
You can use just about anything to make these images for your pieces. You can even make these in something as simple as Microsoft Paint. For a start, here are 14 tools collected by Buffer that you can use to edit images for social media.
Size is often considered an impediment to covering breaking news, but several newsrooms are using their resources strategically to provide information for the breaking news audience in times of crisis. In this webinar with West Virginia Public Broadcasting reporter Ashton Marra and KUNC digital media manager Jim Hill, we see key attributes of lean newsrooms that cover breaking news well.
Should a show host run their own Twitter account? During our Twitter chat about digital strategies for shows, that question came up several times. There's not a yes or no answer, but one show that has benefited from active social media accounts is The Daily Circuit, a daily three-hour long show on Minnesota Public Radio.
The Daily Circuit has a digitally savvy staff, including a social media host and two hosts that are active on Twitter. I turned to host Kerri Miller for her tips and thoughts on using social media as a talk show host.
Miller, in addition to one to three hours a day on air, tweets several times a day asking questions related to the show, about the latest books she’s reading, and more to over 11,600 followers.
During our chat, she said that although it took her time to fit social media into her schedule and to figure out what to tweet, it is now an integral part of her job at The Daily Circuit.
Here are five tips she shared from her experience:
A photo from voicesofthedrought.tumblr.com. The Friant-Kern Canal is supposed to be a centerpiece of the original Central Valley Project plan. The canal "was reduced to a trickle" when reporter Ezra David Romero took this picture.
When I think about which of the many social media platforms are tailor made for radio, Tumblr is the first to come to mind. In terms of ease of use, formatting, and even content, Tumblr can be just right for the time-crunched public radio reporter, producer, or for special projects.
I am sure there are Tumblr doubters out there, but like all tools, the power is in how and why you use it.