Social Media

Digital Strategy
1:00 pm
Fri April 18, 2014

Six Questions About Tumblr, Answered by Tumblr

A picture of the Tumblr login page, that refreshes with random images from Tumblr users' posts.
Credit Background image provided by Jolie Ngo,

When I think about which of the many social media platforms are tailor made for radio, Tumblr is the first to come to mind. In terms of ease of use, formatting, and even content, Tumblr can be just right for the time-crunched public radio reporter, producer, or for special projects.

I am sure there are Tumblr doubters out there, but like all tools, the power is in how and why you use it.

To help answer some questions we had about using Tumblr,  I spoke with Danielle Strle, Tumblr's Director of Product for Community & Content. I asked her to shed some light on some common questions we hear about Tumblr: 

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News Training
4:07 pm
Tue April 8, 2014

Q&A: Why Michigan Radio Lets 26 Staffers Post to Their Facebook Page

Succeeding on Facebook isn't an easy task. Your station posts are competing with every other post from every other page that your fan has liked, from baby pictures to other local news outlets.

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Digital Strategy
9:11 am
Thu April 3, 2014

Lessons From #NPRWIT: Preparation and Collaboration Keys to Social Storytelling Success

Photos of many of the women in technology fields who tweeted days in their lives during the #NPRWIT series in March, 2014.
Credit Davar Ardalan

Throughout the month of March, women from technology fields in Silicon Valley to South Africa live tweeted a day in their lives using the hashtag #NPRWIT.

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Digital Strategy
1:50 pm
Tue March 25, 2014

Training On Demand: How To Grow Your Show's Audience on Social Media

Credit Jason Howie/Flickr

You’ve set up a Twitter account for your show, and started tweeting. You have a Facebook page and you’re posting to it regularly. You've read about how to get your show started off on the right foot with social. Now, you might be asking what the next step is to help make your social media efforts resonate with your audience.

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Digital Strategy
2:27 pm
Sat March 22, 2014

Four Methods From WNYC To Give Content From Shows Extra 'Digital Love' [VIDEO]

Jody Avirgan, Producer for WNYC's The Brian Lehrer Show.
Credit Jody Avirgan

One of the issues we hear show producers struggling with again and again, is how to find the time to do digital content justices in the midst of a tight production schedule, especially if there is not a dedicated web producer. 

To find some possible solutions we turned to Jody Avirgan, a producer for WNYC's midday talk show, The Brian Lehrer Show. Jody is responsible for the majority of the show's digital presence, but also is a full time producer for the show, and has experimented with how to make the web succeed with the limited amount of time he can give to it. 

Jody recently joined us for a webinar to share how he tackles the challenge of creating great content and balancing his on air and online responsibilities. You can find the full recording as well the slide show from the presentation below. 

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Digital Strategy
5:55 pm
Fri March 21, 2014

Here are Three Reasons to Take a Second Look at Google+, From KQED Science [VIDEO]

The question that KQED Science Interactive Producer Jenny Oh probably hears the most about Google+ is some iteration of  "Why should I spend time on this?"

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Digital Strategy
11:55 am
Thu March 20, 2014

Join a Twitter Chat on Digital Strategy for Shows Wednesday, March 26

You can join a Twitter chat from anywhere - even your phone.
Credit Flickr/CC-BY/JohanL

On Wednesday, March 26th at 2:30pm EST, we held  a Twitter chat to discuss digital strategy for public radio shows. Guests from NHPR's Word of Mouth and WNYC's The Brian Lehrer Show joined, along with many other producers from local show. For a recap, go to: Three Things We Learned From Our #ShowsChat

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Digital Strategy
9:13 am
Thu March 20, 2014

OPB's Think Out Loud Shares How To Make Digital Manageable On A Tight Schedule

Think Out Loud host Dave Miller.
Credit John Rosman/OPB

Here at Digital Services, we're checking in with shows around the country about their digital best practices and strategies. 

One show that’s doing an admirable job of engaging it’s audience on Twitter and on their website is Oregon Public Radio’s midday show, Think Out Loud. I spoke with Dave Blanchard, one of the show’s producers, and John Rosman, a digital producer at OPB who works with the show, about how TOL tackles their digital responsibility.

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Digital Strategy
9:15 am
Tue March 18, 2014

Training On Demand: How To Start Your Public Radio Show Off Right On Social Media

Facebook and Twitter can be a powerful tool for public radio programs of all sizes.
Credit Maria Elena/Flickr

Growing your show’s social media presence can feel challenging at times, especially when you’re just starting out. But many of the basics that help reporters and stations find their foothold can help shows too. 

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Digital Strategy
11:01 am
Thu March 13, 2014

Tips on Digital Engagement From NHPR's Word of Mouth: Experiment, Be Consistent and Keep Trying

The Word Of Mouth Team. From left to right: Maureen McMurray, Taylor Quimby, Virginia Prescott, Logan Shannon, their "awesome" intern, Sarah Thomas and Zach Nugent (on top.)
Credit Maureen McMurray/NHPR

NHPR's Word of Mouth focuses on “new ideas, emerging trends and untold stories.” The hour-long show airs Monday through Thursdays and Saturdays. Their engaging and fun online presence is consistent, and often experimental. (Terrible love song anyone?)

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