In public radio, it goes without saying that the public – our existing audience and otherwise – should be at the heart of everything we do. One way to bring more of those people into our reporting is through social callouts, where we ask the wider world to share their stories, photos and thoughts on any number of topics.
The NPR Scoop newsletter recently summarized the many ways NPR is covering Ebola, including work with station journalists and newsrooms. KERA in particular has been all over the story on-air and online since the first patient to be diagnosed with the disease in the U.S. showed up in Dallas.
The Online News Association is a membership organization for digital journalists. Their yearly conference is one of the biggest gatherings of digital minds from across the country.
In this webinar, we shared 10 things we learned at ONA. Find the full video and a summary below. Want even more digital and social media tips? Click through our Editorial section, and don't miss daily tips from NPR's social media team in the Social Sandbox.
There's no question that mobile is on top of journalists' and newsrooms' minds. Click through the notes on panels that talked about mobile at ONA here. Then try this self-audit from Amy Webb's 10 Tech Trends for Journalists talk to learn more about what works on mobile and what doesn't. Pick 5 stories a day and interact with them in different scenarios and on different devices.
Audio stories are full of interesting moments, but we rarely see those moments shared widely on social media. In a webinar on September 11, 2014, we talked about how NPR Digital Services and stations are experimenting to create shareable sound. We also heard from Nashville Public Radio's Mack Linebaugh and Emily Siner about how their newsroom creates social audio.
The NPR coaching and development team works with NPR and member stations to help newsrooms and journalists reach a growing, multi-platform audience. As part of that work, we’ve found that stations share many of the same questions and concerns with us.
This advice column is one way to help make those questions and answers more public. By making public radio’s collective knowledge accessible, we can continue to learn from each other.
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Submit your own questions for future installments of the advice column in this form.
NPR Director of Editorial Coaching and Development
Tumblr has been used by NPR and many stations to do special projects, connect with audiences in new ways, and more. Danielle Strle, Tumblr's director of product for community and content, shared best practices for using Tumblr to build community and share stories. Watch the recording of the discussion below.
This Instagram callout from NPR and KPCC asked people to tell the story of a place where something happened with the hashtag #PSThisisWhere. It could be personal or monumental. The team received an array of photos and stories by asking the audience to share their photos and stories.
Credit clockwise from top left by Instagrammers @plainviewcrowe,@pmarlin, @kaleykim, @mitzianab
The NPR Visuals team has engaged with this smartphone-toting, photo-taking, audience by asking them to share photos around various themes, stories and series on social media. Instagram in particular has been a useful platform for these storytelling projects, NPR Visuals assistant producer Emily Boglesaid in a recent webinar with us.
Emily shared when to do an Instagram callout, how to plan, carry one out, and many more tips. Watch the recording of the webinar, click through the slides and read through a summary below.
Updated July 15, 2014 after #NPRKnight day of thanks.
After two years, our Knight Foundation funded digital news training with member stations is coming to an end. We've been able to work directly with 827 people from 68 stations from 35 states and the District of Columbia. That's not to mention the thousands of participants in our free online webinars.