Analytics

Our Analytics Service provides digital business intelligence for NPR stations, answering key questions on audience reach, engagement, content, and monetization. Based on system-wide data, we share key trends, actionable insights, deep analysis, station best practices, and analytics training and support on all of a station's key digital platforms: live streaming, on-demand audio listening, website usage, NPR One, and more. At the core of the service are regular webinars and the custom measurement and dashboards of the Station Analytics System.

Looking for a specific topic from a webinar or blog post? Check out our index of analytics topics.

Madalyn Painter from St. Louis Public Radio recently shared some impressive numbers around their digital audience growth over the past year for their website and audio streams.

Comparing this January to last, our number of unique visitors to the site has increased by 90 percent. Additionally, the number of people listening to our online streams has more than doubled.

Summary of Arbitron's Total Audience Measurement

Jan 23, 2012

As NPR and Public Radio content becomes increasingly accessible on more platforms, each release of Arbitron’s broadcast ratings is met with more skepticism.  Any ratings decline or lack of growth is often attributed to people shifting their listening from broadcast to digital.

Background on Arbitron's Total Audience Measurement

Jan 23, 2012
Creative Commons/<a href="http://www.flickr.com/photos/miiitch/5088399868/">Flickr</a>

Arbitron's Total Audience Measurement service aims to measure listening to all forms of audio, across all platforms.

NPR member stations will soon have the ability to accurately measure audiences for program streams and have the ability to monetize those streams with digital underwriting credits thanks to a just-signed deal with Ando Media. This master services agreement is designed to bring expertise and best-in-class products and services from third parties to member stations at lower cost.

Better data on stream listeners

Photo by Leo Reynolds

Web analytics is one of those things that everyone agrees is important, but no one has enough time for.

We all agree that measuring the performance of our station site is valuable, so we can see what's working and where we should be investing in improvements. But let's face it: Looking at raw Google Analytics data is overwhelming, time-consuming, and sometimes not very actionable.

We're here to help with this challenge. We're putting the finishing touches on a new Analytics Service and growing a team that will be dedicated to helping you answer these important questions:

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