DS Marketing Forms powered by Springboard

Marketing Forms enables station membership teams to create online donation forms using WYSIWYG editing tools that work for all listener's devices from a desktop PC to a smartphone. As a SaaS e-commerce application, Marketing Forms also manages the hosting and annual security audits required of online donation software for PCI compliance. In addition, Marketing Forms features support public media station fundraisers who manage pledge drives with visual premium display, real-time pledge reports, A/B and multivariate testing, export files for different donor database/CRM platforms, tracking through Google Analytics and different payment methods such as credit cards, EFT and sustainer giving through a compatible secure payment gateway.

When we first announced the launch of Marketing Forms three years ago, we worked with our Member stations to identify two key areas for improving our customized software: donation recurring payment data and pledge drive reporting.

Now that stations have over a year’s worth of live experience working the product, it’s time to evaluate the progress we’ve made and what future development would be most effective.

2016 in Review:

NPR One: one more way to reach listeners during pledge drive

Sep 13, 2016

  As you gear up for your on-air membership drive, keep in mind that NPR One can help support your multi-platform messaging campaign. Many stations are reporting improved drive results when listeners encounter similar messaging across all a station's platforms. 

NPR One should be one of those platforms.

Just as you may support your on-air drive with web banners, follow-up emails, in-app messaging, and/or social media outreach, so can you coordinate your NPR One pledge spot to reflect your fund drive theme. However, make sure to tweak your key drive messaging to the younger, newer public radio audience that is using NPR One.

During pledge audio, NPR One listeners will be able to tap on their screen and go directly to the pledge page as you've designated in Station Connect. If you're looking to track donations direct from NPR One, you can use the same instructions for adding pledge audio and a pledge URL to NPR One, and input a dedicated pledge URL you only use for NPR One.

NPR One Membership Leads: Things to know and things to do

Aug 17, 2016

Each month you download lists of emails of your NPR One listeners. But, then what?

That’s a question we heard from a lot of you at PMDMC in Boston. As a network, we’re still figuring out how to best use these leads to turn NPR One listeners into donors. We’re looking forward to working and learning along with you.

But we aren’t starting from scratch. Here’s what we’ve heard and learned from stations that are already engaging with their NPR One leads.

Marketing Forms Demo

Aug 2, 2016

Below is the recording and slides for the 8/1/16 demo of the NPR DS Marketing Forms, including information on the process for stations wishing to make the migration:

WEBINAR SLIDES (PDF)

Sample sustainer upsell modal window
Visual design: Adam Kiryk

Below is an update on what's being worked on for the NPR DS Marketing Forms this summer. 

**Update** More information is available in the recording & slides from the Summer Updates Webinar held on 7/7/2016:

A secure payment gateway is required to process payments through the NPR DS Marketing Forms.  Stations wishing to make use of the forms need to first create an account with one of four compatible gateways:

  • Sage
  • Paypal Payflow Pro
  • Authorize.net
  • Vantiv

All gateways may be used for securely charging a donor's credit card.  However, EFT/ACH processing is not available through Authorize.net with our forms.

Depending on your workflow for processing pledges, there are advantages and disadvantages to using certain gateways.

Sample sustainer upsell modal window
Visual design: Adam Kiryk

As we confirm our Summer 16 feature release schedule for Marketing Forms, we have opportunities for you to provide our team with valuable feedback on these upcoming features:

1. Real-Time Pledge Reports Survey (May 6)

Thank you for your feedback about using our two real-time pledge reports (Member Comments and Pledge Revenue Summary) since our initial release last fall. As part of improving these reports, we need some more information about your expected use of reporting during pledge drives in order to plan future development.

**Update 2/29/16 - The deployment of the new code has been delayed until the week of 3/7/16. Sara Terpeny will be contacting stations to confirm the new deployment schedule**

Our first 2016 Marketing Forms update is ready for release to all sites on March 2-3rd. In order to deploy this update, all NPRDS Marketing Forms will require a maintenance window, in which your site can be unavailable for up to 30 minutes. In our last quarterly deployment, most sites were back live within 15 minutes.

Below is information on recent updates made to the NPR DS Marketing Forms and the Salesforce Marketing Cloud email marketing service.

MARKETING FORMS
 
Universal Analytics Update

On October 27th, we updated all sites to include a new tracking code within the Marketing Forms pages to support the NPRDS Station Analytics System’s move to Universal Analytics on December 1st.

Offline forms allow staff members and volunteers to enter pledges with options that are not available to your web visitors, including:

The NPR DS Marketing Forms have been updated to allow stations using the Sage or Authorize.net payment gateways to accept credit cards using an "Authorize-Only" service.  This means that the credit card numbers will be securely stored by the payment gateway but not charged until you instruct the gateway to process the payments via your membership database.

WEBINAR RECORDING

Two-factor authentication is launching on Quick Pledge on June 1, 2015.  All Quick Pledge user accounts will be reset on this day.

Here's how to access your account the first time once the changes are live:

1. RESET YOUR PASSWORD

Go to you normal Quick Pledge login screen & click on the password reset link:

Enter you password in the field provided and hit SUBMIT.

The system will email a link to reset your password.  Follow

2. LOGIN WITH YOUR NEW PASSWORD

WEBINAR RECORDING:

A recording of the 5/20/15 webinar outlining security upgrades coming to Quick Pledge is available online:

Webinar Slides (PDF)

TIMELINE:

Wednesday, May 27th

NPR Digital Services Monthly Product Update

Here is a summary of bug fixes and feature enhancements that we have made to Core PublisherComposer 2, the NPR One AppStationConnectDS Marketing Forms & QuickPledgeStation Analytics System, and our Streaming Service over the last 4 weeks.

As part of our routine security review of the QuickPledge platform, NPR Digital Services will be making some updates to the platform to improve security that will change the way you access the admin panel and access to encrypted files. We are committed to staying current with industry expectations, even as we migrate off this platform to our new DS Marketing Forms, powered by Springboard.

NPR Digital Services Monthly Product Update

Here is a summary of bug fixes and feature enhancements that the Digital Services Team has made over the last 4 weeks.

Core Publisher Updates:  

Pages