NPR One Support Guide

NPR One is the foremost audio listening app that blends NPR and Member Station news reporting into a rich, localized, on-demand experience. It is primarily a local/national newsmagazine experience, but enabled with digital capabilities that customize to the user and enables features such as skipping. NPR One is part of NPR's plans to build a transformative digital listening platform that will make public radio content available wherever people tune in. Read more »

As more and more people create podcasts, there’s a lot of competition for people’s ears. But, there’s a reason so many public radio producers are finding success in the podcasting space - we know how to tell a good story! 

Platforms like NPR One also help provide clues and recommendations for how you can hook your potential podcast audience.

As we work to enhance the local station presence on NPR One, we’re revisiting audio branding. In particular, how audio branding could be improved throughout the NPR One experience to help you introduce your station and your service to your listeners.

Station Hellos

This post is part of an ongoing series about new tools in NPR One. If you've missed any of our recent posts, catch-up on the latest updates: Making NPR One more localLaying the foundation: your Station Page in NPR One, Seeing and hearing your top podcasts more often.

“Differentiating between all our shows vs. true podcasts is very promising. We look forward to seeing how users react to determine how and how often we curate” 
– Emily Alfin Johnson, VPR 

Our goal with the explore tool and for NPR One more generally, is to encourage listeners to sample shows so that we can determine what they like, and deliver more often. These positive listening experiences lead to more frequent returns and longer sessions.

"As a smaller station, I appreciate prominent station branding so listeners can get to know us better” – Rachel Hubbard, KOSU

Your Station Page should do just that: allow listeners to get familiar with your station, or dive deeper into your brand and content.  

It starts with your logo, display name and tagline. As listeners scroll down the page, they can quickly access a your top content or live stream of your station on NPR.org.  

Making NPR One more local

Jan 12, 2017

As we've discussed in this forum and at the Super-Regional meeting in November, a key aspiration of the NPR-Member station compact is to create a stronger digital network. This goal is built around the strategic imperative that NPR and stations can forge a more coherent audience experience, deepen engagement, gather richer data and drive revenue by working together to build, feed and promote a common set of digital platforms and services.  
 

As we’ve worked to develop and improve Member Station presence across all NPR platforms, two important considerations have guided our decision-making: what value will this have for both stations and end users, and what impact will it have on station workflow?

Today, we’re launching new logic in StationConnect designed to make your workflow much more efficient, ease the burden of updates, present your brand more consistently, and further foster strong relationships between your listeners and your station.

When I was programming a station, anytime a big news event caused a listening spike, I’d think about what I could do to keep those new listeners. This election has resulted in a big influx of new listeners to both NPR One and your terrestrial signal. Now we need to keep them.

NPR One: one more way to reach listeners during pledge drive

Sep 13, 2016

  As you gear up for your on-air membership drive, keep in mind that NPR One can help support your multi-platform messaging campaign. Many stations are reporting improved drive results when listeners encounter similar messaging across all a station's platforms. 

NPR One should be one of those platforms.

Just as you may support your on-air drive with web banners, follow-up emails, in-app messaging, and/or social media outreach, so can you coordinate your NPR One pledge spot to reflect your fund drive theme. However, make sure to tweak your key drive messaging to the younger, newer public radio audience that is using NPR One.

During pledge audio, NPR One listeners will be able to tap on their screen and go directly to the pledge page as you've designated in Station Connect. If you're looking to track donations direct from NPR One, you can use the same instructions for adding pledge audio and a pledge URL to NPR One, and input a dedicated pledge URL you only use for NPR One.

NPR One Membership Leads: Things to know and things to do

Aug 17, 2016

Each month you download lists of emails of your NPR One listeners. But, then what?

That’s a question we heard from a lot of you at PMDMC in Boston. As a network, we’re still figuring out how to best use these leads to turn NPR One listeners into donors. We’re looking forward to working and learning along with you.

But we aren’t starting from scratch. Here’s what we’ve heard and learned from stations that are already engaging with their NPR One leads.

NPR One Newscast Expiration Options

Newscasts overall perform really well in NPR One. But, here are a few things we’ve learned recently about how you can make the most of your local newscast in NPR One.

1.       They are shorter than 5 minutes long. There is a sharp drop in performance once newscasts get over 5 minutes in length.

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NPR One listeners are significantly younger than our traditional broadcast audience: 40% are under 35 years old.

31% of NPR One users claim they are not broadcast radio listeners. 27% of NPR One users say that they listenmore often to your station as a result of listening to NPR One.

Make sure your branding is how you want it in NPR One, so listeners in your area know who you are.

NPR One Managing Director Sara Sarasohn talked with Current's podcast host Adam Ragusea about the app’s purpose, how it works, and what the network is learning about users’ listening habits and preferences.

What NPR One can teach us about radio intros

May 20, 2015

On May 14, Sara Sarasohn (NPR One’s Managing Director) and I held a webinar to share findings from a recent exercise. The NPR One team identified intros that performed well on the app (meaning, people skipped them less often). Then, Sara and I took a close look/listen, in search of patterns. We have both edited NPR newsmagazines (and Sara was also an Arts desk editor), so we leaned on that prior editorial experience to come up with our findings.

NPR Digital Services Monthly Product Update

Here is a summary of bug fixes and feature enhancements that we have made to Core PublisherComposer 2, the NPR One AppStationConnectDS Marketing Forms & QuickPledgeStation Analytics System, and our Streaming Service over the last 4 weeks.

NPR Digital Services Monthly Product Update

Here is a summary of bug fixes and feature enhancements that the Digital Services Team has made over the last 4 weeks.

Core Publisher Updates:  

NPR One Webinar - Local Content Workflow

Dec 12, 2014

Jennifer Strachan presents this interactive webinar on how your fellow stations are working with their local content in NPR One and ideas about adjusting workflow. This webinar is for stations that are already working with NPR One and want to improve workflow, and for stations that have yet to start adding local content to NPR One.

Editorial Guidelines & Content Specifications

Jul 23, 2014

NPR One Editorial Guidelines & Content Specifications

We have partnered with advisory group stations and members from the station community to provide you with editorial guidance and specifications to help you create your content for NPR One.  There are 4 content areas/buckets that stations will have the option to create local content for in NPR One.  Please see a brief description for each content type , as well as a link to the full editorial guidelines and content specifications for each below. Read more about the content flow...

What is NPR One?

Jul 7, 2014

NPR One: Public radio made personal.

NPR One is a new digital listening app that will blend NPR and Member Station news reporting into a rich, localized, on-demand experience.

It is primarily a local/national newsmagazine experience, but enabled with digital capabilities that customize to the user and enables features such as skipping.