Salesforce Marketing Cloud

Salesforce Marketing Cloud enterprise level tools help NPR stations cultivate a personal relationship with all of their audience members. Easily create WYSIWYG email templates for any communication need-- whether promoting offline events, launching a new show or reminding members of the next pledge drive. Our responsive design templates help drive audience traffic to station content from user's mobile devices as well as their desktop PCs. Finally, robust list import tools can help development staff segment and send personalized emails to members at every stage of their giving cycle.

If you are moving off of the NPR DS Salesforce Marketing Cloud onto a new Email Service Provider (ESP), it is important to ensure you are only importing active email addresses into your new solution to avoid serious deliverability issues.

To help with the transitions, we’ve outlined two key pitfalls, and actions you can take to avoid them.

In Email, Reputation is Everything

For stations evaluating email marketing solutions, we’ve outline features to look for and ask about. Ultimately, the cost of the solution you select will depend on factors such as your list size, the volume of email you send, the number of users who will need to access your account, and the level of advanced features needed.

Below, we’ve broken out the features being used by stations using our Salesforce Marketing Cloud service between those most commonly used, and those more advanced features used by few stations.

Most commonly used features:

When do I need to be off my NPR DS Salesforce Marketing Cloud Account?

December 1st. All NPR SMC accounts will be closed after this date.

Will I continue to be billed by NPR for my account if I move earlier?

We are working on integrating new features from Salesforce Marketing Cloud into the NPR DS station accounts.  Below is more information on what is available now, and what's coming later this year:

Admin Mobile App for iPhones -- Available now!
Share results of your email campaigns away from your desk

If you’re using a iPhone (Android version is coming soon), you can now download a free Salesforce Marketing Cloud mobile app to manage, view and share results of your email campaigns without being tethered to your desk.

Set it and forget it email management

Later this summer, we plan to enable Automation Studio for member stations who want to try marketing automation in their email campaigns.

In Salesforce Marketing Cloud, Automation Studio can help you automate email tasks (sends, reporting) in a visual interface.

For example, many stations send multiple emails for a member renewal campaign. With Marketing Automation, you can set up a multi-step campaign to automatically send one or more emails and define how log to wait before automatically sending the next email, etc.

Improved interface for creating and sending emails

Later this year, a new content editor will appear in your Email Studio area of Salesforce Marketing Cloud. In beta for over a year, NPR has begun testing the Content Builder with some of our own internal groups and we’re excited by many of the new improvements detailed below.

Improved user interface

**Updated 2/16/2016**

Below is a recording of Salesforce Marketing Cloud training #3 on email reports:

Webinar Slides (PDF)

Below is information on recent updates made to the NPR DS Marketing Forms and the Salesforce Marketing Cloud email marketing service.

MARKETING FORMS
 
Universal Analytics Update

On October 27th, we updated all sites to include a new tracking code within the Marketing Forms pages to support the NPRDS Station Analytics System’s move to Universal Analytics on December 1st.

**Updated 2/09/16**

Below is a recording of Salesforce Marketing Cloud training #2 on managing lists:

Webinar slides (PDF)

Recording and slides from the 10/1/15 webinar introducing NPR Digital Service's new email marketing service for NPR Member Stations powered by Salesforce Marketing Cloud (formerly Exact Target). 

All stations using the old Pulse/Lyris email marketing system will need to move off the old system before 2/26/16.

Please contact us with any questions.

Webinar Recording: