The Battleground Blog Experiment: An Update and First Assessment

2:17 pm
Thu November 8, 2012

The Battleground Blog Experiment: An Update and First Assessment

Lead in text: 
Election night served as the debut event for our experiment to aggregate coverage from a small group of stations across the country into a single live feed. We already know and believe that stations produce exceptionally good reporting, even inside the breaking news pressure cooker. We wanted to see if we, DS and Stations, could create a shared coherent experience that drove traffic and added measurable value.
Enlarge image Tuesday was the big day for the Battleground blog, our