Public radio is seeing a shift in digital listening: Live streaming is slowing, on-demand is growing

Jun 10, 2015
Lead in text: 

“This reflects the larger consumer trend that we see across all media, which is live consumption of any media, including television, shifting to on-demand, self-curated experiences,” Steve Mulder, NPR’s senior director of audience insights, told me in an interview at the NPR Digital Services office in Boston.

Source: Nieman Lab Via: Nieman Lab

There are early indications that the digital listenership habits of the public radio audience are changing, as fewer people listen to live streaming audio and a growing number choose to tune in on demand.

Read more at: Nieman Lab