Madalyn Painter from St. Louis Public Radio recently shared some impressive numbers around their digital audience growth over the past year for their website and audio streams.

Comparing this January to last, our number of unique visitors to the site has increased by 90 percent. Additionally, the number of people listening to our online streams has more than doubled.

Think back to recent presidential caucuses, primaries, conventions, general elections and inaugurations. What sticks out as the most poignant memories? I bet there's an over-the-top hurrah. A concession speech. A convention speech.

NPR Digital Services announced Thursday the release of a new home page layout available to Core Publisher stations.

The new modular home page offers stations: 

  • 3 column page layout
  • More flexibility over home page layout
  • Custom blocks for curated featured content
  • Multiple ways to promote content and station initiatives
  • The ability to preview changes before publishing

Here are the slides presented during Thursday's webinar:

NPR’s Facebook page and its 2.3 million-like audience is made up of users from thousands of cities across the world. We wondered: what if we focused on just one city?

The question arose after identifying a somewhat obscure Facebook feature that allows anyone with a Facebook page to customize posts by location. This means, for example, that you can post a story about Boston and modify it so that only users in Boston will see it in their Facebook feed.

Last October NPR Digital Services and Digital Media used this tool to launch an experiment with member station KPLU, in which we shared selected content on NPR's Facebook page, but only for the eyes of the Seattle region (KPLU's market). Four months into this experiment, we’ve made some unexpected discoveries around Facebook communities and the power of localization on a national platform.

50th Core Publisher site goes live!

Feb 9, 2012

We reached a monumental milestone yesterday with the 50th live Core Publisher site -- WESM.

The station is also the second CP site on the Delmarva Peninsula. Check them out at

The Team

Feb 9, 2012

Hello, stations, from your editorial training team! Thank you for joining us on this digital endeavor. We look forward to working with  you.  If you have any questions, please feel free to contact us below. 

The quick-and-easy video post

Feb 9, 2012

Think back to recent presidential caucuses, primaries, conventions, general elections and inaugurations. What sticks out as the most poignant memories? I bet there's an over-the-top hurrah. A concession speech. A convention speech. A rousing debut.

7 Ways to Grow Your Election Audience

Feb 8, 2012

Strong election coverage will bring in traffic to your site. This is a good thing. You want more people coming to your site, listening to your audio, reading your stories and looking to you for the latest election updates. 

Digital Services Editorial Training Program
Two levels of the Digital Services editorial training are supported in part by the Knight Foundation and require an application for consideration:

We’ll offer a limited number of on-site trainings at select member stations. These training are customized to each station and typically last one week. We’ll work in collaboration with each station’s management team to develop the curriculum based on the station’s digital goals. The training can focus on specific skills, such as social media or web writing, or cover a range of topics.  Stations must apply for consideration. Stations that have participated in this training: KPLU, WBUR, KQED, KTOO, KPCC, KUOW and WGBH. 

Read more information about the application process.


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