Ben Schein

Product Manager, NPR News App

In late 2015, we began an effort to reassess NPR’s flagship mobile app, NPR News. After two years of only modest improvements, NPR News had fallen behind many of our other digital platforms in terms of ease of use and access to content. Despite the lack of significant improvements, the audience actually experienced meaningful growth. However, because the app had not been updated with the latest analytics software, we knew very little about the behaviors and interests of this new audience.