Robert Kempf

Vice President & General Manager, Digital Services

Bob Kempf is leading NPR’s Digital Services mission to help stations develop content, expand their online audience and identify new revenue opportunities in their markets. The group works closely with NPR's award-winning digital media group to deepen the collaboration between NPR and member stations and further NPR's goal of developing a multi-platform local-national news network.


Prior to joining NPR, Kempf was vice president of product & technology at Boston.com, the website of the Boston Globe where he was responsible for product strategy, development and execution. Joining the company in 2006 he quickly moved to execute on a strategy that reenergized the brand as a “local information retailer,” with news and journalism at its core but designed to leverage aggregation, curation and convening hyper local communities –all with the goal of expanding the site’s local reach.


Most recently Kempf was one of the architects of the Boston.com/Boston Globe two-brand strategy designed to extend the company’s digital footprint across multiple platforms and drive incremental digital subscription revenue.Prior to joining Boston.com, he served as VP of Interactive Media for Gatehouse Media New England where his primary mission was to develop and implement a sustainable community web strategy for the company. The result of that work is WickedLocal.com, a successful network of hyper-local community news sites for which he won the SNA Innovator of the Year Award in 2006.

Mr. Kempf has been developing and implementing Internet strategies for newspaper companies since 1999. Before joining Gatehouse he was Director of Internet Product Development for Ottaway Newspapers, Inc, a subsidiary of Dow Jones. In this role, he was responsible for guiding the division’s digital product and business strategy after serving as Internet Business Development Manager at the Cape Cod Times.


Prior to joining the news media industry, Kempf was an Internet business development consultant, ran an independent record label and taught media courses at Emerson College. He also has an extensive background in book publishing, having been National Sales Manager at Houghton Mifflin Company in Boston.


Kempf is a 1976 graduate of Boston College where he received a degree in political science and philosophy. He was a 2010 fellow in the Punch Sulzberger News Media Executive Leadership program at Columbia University. He lives on Cape Cod with his wife, Tracy and can occasionally be found off the grid, sailing on Buzzard’s Bay.

NPR DS MITX Awards Finalists
10:59 am
Wed April 22, 2015

Core Publisher and NPR One Selected as a 2015 MITX Awards Finalists

Core Publisher and NPR One Recognized for Outstanding Achievement

BOSTON – NPR Digital Services announced that Core Publisher and NPR One have been selected as finalists in the Best B2B Technology and Best Mobile App categories for the 19th Annual MITX Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the awards recognize excellence in concepts and creations in marketing and technology produced or developed in New England.   

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Streaming
5:13 pm
Tue April 10, 2012

Meeting our audience where they are…listening to our streams

This preview of the report released today by Edison Research caught my attention:

This year, we are reporting that the weekly usage of Internet radio (which includes both the online streams of terrestrial broadcasters and streams from pure-play streamers such as Pandora) has increased from 22% of Americans 12+ in 2011 to 29% in 2012 – a jump of over 30%. This is a number that we are accustomed to seeing grow bit by bit each year, but this is the largest year-over-year increase we’ve seen since we began tracking this stat in 1998. http://ow.ly/ac5z0

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Experiment
5:36 pm
Tue March 20, 2012

Experiment Geotargets Member Station Headlines on NPR.org Home Page

Example of localized WHYY headlines on the NPR home page.

If you visit NPR.org today you might notice something different -- local news headlines on the home page. What you are seeing is an experiment that aims to build awareness of Member station's local news efforts through the placement of localized headlines on NPR.org and through engagement with Facebook. The test launched this morning and will run over the next four weeks.

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Announcement
3:58 pm
Fri March 2, 2012

Digital Services Hires Todd Mundt as Editorial Director

Todd Mundt.

I’m pleased to announce that we have hired Todd Mundt as Editorial Director for NPR Digital Services. Many of you may know Todd from his extensive public media experience in news, programming and, most notably, in the transformation of public media newsrooms to meet emerging digital opportunities. He’s a great addition to the Digital Services team.  

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Announcement
12:55 pm
Wed January 18, 2012

Argo Project Milestone: Launch of Open Source Site

We are pleased to announce that we’re making a new resource available to public radio stations to support your efforts to drive digital audience: the Project Argo open source site at http://argoproject.org.

On the site, you’ll find:

--The Argo blog platform being used by the pilot stations available as a free download.

--Tools and best practices for building local news beats online.

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Product
5:32 pm
Wed December 14, 2011

The Infinite Player: Meeting user expectations with the right experience at the right time

The Overarching Project.

There continues to be strong interest in NPR's Infinite Player experiment. We wrote in November that the purpose of the experiment is to create a one-button digital listening experience that reflects the simplicity of radio but takes advantage of digital innovations.

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Announcement
12:04 pm
Wed December 14, 2011

Knight Foundation awards $1.5M grant in support of news training

We are pleased to announce that the Knight Foundation has awarded a $1.5M grant to NPR in support of its efforts to expand the digital news capacity of NPR and NPR Member Stations.

The grant will allow NPR Digital Services to work more intensively with stations and accelerate the training programs it has been developing with them over the past year and a half.

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Announcement
3:06 pm
Fri December 9, 2011

Ando Media services bring new value to program streams

GRAPHIC: How in-stream underwriting works.

NPR member stations will soon have the ability to accurately measure audiences for program streams and have the ability to monetize those streams with digital underwriting credits thanks to a just-signed deal with Ando Media. This master services agreement is designed to bring expertise and best-in-class products and services from third parties to member stations at lower cost.

Better data on stream listeners

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Welcome
4:28 pm
Mon November 14, 2011

What we've been up to and where we're headed

Bob Kempf

It seems like only yesterday the Digital Services roadshow was in full swing. That effort, spread over the summer, was my first opportunity to get to know stations and to give you an idea of what Digital Services was going to be about.

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