Teresa Gorman

Digital News Specialist

Teresa works with stations and NPR staff on NPR's coaching and development team to help strengthen journalists' reporting, editing and storytelling to bring a more engaging experience to a growing audience across platforms. 

Prior to joining NPR, Teresa was social media editor at PBS NewsHour, where she played a leading role in shaping NewsHour's social media, outreach and engagement strategy. 

When not at work, you'll probably find Teresa at the local library, watching regrettable television or exploring the many neighborhoods of Boston, Somerville and Cambridge.

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News Training
4:08 pm
Mon February 24, 2014

What We Can Learn From West Virginia Public Broadcasting's Water Crisis Coverage

Members of the West Virginia National Guard’s Chemical, Biological, Radiological, Nuclear and High-Yield Explosive Enhanced Response Force Package draw water sample to determine levels of contamination.
Credit West Virginia National Guard Public Affairs via Flickr

When thousands of gallons of a chemical spilled into a river in West Virginia in January, leading to a water crisis that affected over 300,000 people, West Virginia Public Broadcasting provided comprehensive coverage on the radio, on television, on their site and on social media.

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News Training
1:08 pm
Fri December 13, 2013

How NPR's Code Switch Grew a Social Media Audience From Scratch [VIDEO]

NPR's Code Switch, a team that reports on race, ethnicity and culture, launched in April, 2013. Months later, their Twitter account has over 16,000 followers and they've had a variety of fascinating conversations on different social media sites with their audience. 

NPR Digital Journalist Kat Chow recently shared how they did it in a webinar with Digital Services. Watch the recording and read through a summary below.

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News Training
2:07 pm
Fri November 22, 2013

Think User First: Takeaways From LobbyingMissouri.org Webinar [VIDEO]

St. Louis Public Radio reporter Chris McDaniel started highlighting lobbyist gifts to lawmakers in a regular series last spring to make the data more approachable. When they wanted to take it to the next level, they turned to NPR's news apps team for advice. St.

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Local Stories Project
12:07 pm
Wed November 13, 2013

Serious Stories Can Be Shareable, Too

Credit Russ Gossett

We’ve heard this a lot lately: Fun stories, not serious stories, work on social media.

But we’ve found otherwise. You can shape serious stories to make them shareable and more informative for the public. We’re not talking about watering down serious journalism — we’re talking about crafting stories for the digital audience.

This happens every day in the Local Stories Project, which curates the most shareable member station content and distributes it through the NPR Facebook page. We’ve seen that people have an appetite for interacting with important stories that affect their lives. We found similar results in our research into the types of local stories that foster engagement.

Still, we wanted to be sure. Can serious stories actually get as much attention as fun ones on social media? And how can reporters and editors shape serious stories so that the audience will like, share, comment, retweet, etc.?

To help answer these questions, we reviewed 809 stories from the Local Stories Project that we then classified as either fun or serious. These were station stories that were posted to the NPR Facebook page and geotargeted — only people in each station’s local region could see them.

The surprising results offer insight into how serious stories can be shareable.

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Local Stories Project
9:44 am
Wed November 13, 2013

Advice from Station Editors on How to Make Serious Stories Shareable

How do you make a serious story shareable?Through the Local Stories Project, we’ve found that serious stories can be just as -- and sometimes more -- shareable than fun stories. See our definitions of serious and fun stories.

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Storytelling
10:31 am
Thu August 8, 2013

9 Types of Local Stories that Cause Engagement

Credit Russ Gossett

When you come across a story about your town, city or state, what makes you want to share it?

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Social Media News Training
3:15 pm
Thu August 1, 2013

Congratulations #NPRKnight Summer Contest Winners

You deserve a high five after that competitive #NPRKnight contest.
Credit JohnWiechecki/Flickr Creative Commons

It was a tough contest, but someone had to reign supreme. Congratulations to the #NPRKnight Twitter contest winners, honorable mentions and to everyone for making it through 11 weeks of training!

(Read more about the contest:  "How the #NPRKnight Contest Works.")

Without further ado, our winners:

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Twitter
11:35 am
Mon July 15, 2013

Twitter's Manager of Journalism and News Shares Top Twitter Tips With #NPRKnight

With practice, Twitter can be a useful storytelling and reporting tool.
Credit @marksluckie

Updated July 15:

Mark Luckie, Twitter's Manager of Journalism and News, joined #NPRKnight to share his top tips  about using Twitter as a journalist during a Twitter chat  on July 12.

Luckie's many accomplishments to date include work at The Washington Post, the Center for Investigate Reporting, and founding the popular digital journalism blog 10,000 words.

In addition to checking out the useful recap below, don't miss Twitter's best practices for journalists and newsrooms [PDF].

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Twitter
1:14 pm
Tue July 2, 2013

How the #NPRKnight Twitter Contest Works

Credit Flickr/CC-BY/JohanL

Twitter is best learned by doing. The purpose of this contest is simple -- so you can learn the value and best practices of Twitter by actively using it. The contest and resulting prize is a way to make it fun and  just a tad competitive.

(Don't miss the whole guide to social media training)

Here's how it works:

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Social Media News Training
4:41 pm
Mon July 1, 2013

Guide to Summer 2013 #NPRKnight Social Media Training [VIDEO]

Credit via MDGovpics (CC-BY)

  

Welcome to the social media part of our training! This page has everything you need to guide you through the next three weeks, so bookmark it, and email Teresa if you have any questions at tgorman@npr.org. 

The next three weeks will focus on the practical ways you can use social media for reporting, audience growth, story mining and content creation. 

The first week of social media training focuses on making the most of your station's Facebook page. We also begin our Twitter contest, which you can learn more about here.

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