Building Your Brand with Video: the Basics [VIDEO]

Mar 12, 2013

On assignment out West
Credit Ben Harper

Creating videos for use online is an essential element in marketing your station. Luckily creating video has never been cheaper or easier. 

On Thursday, March 14, Ben Harper (not the musician!) discussed how to pick the ideas that will connect with your audience and how to bring those ideas to life. 

Ben is a contractor, currently working as Creative Technical Advisor and Video Producer at the U.S. Department of State, where he has trained staff from dozens of embassies on how to improve their video productions.


Building Your Brand with Video: the Basics from NPR Digital Services on Vimeo.


Video webinar final (march 14 2013) from nprdigital

The three examples shown in the webinar are:

Additionally, there is a NPR Member Station Promo Videos playlist on YouTube: